{"id":76378,"date":"2025-05-09T09:47:57","date_gmt":"2025-05-09T09:47:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/05\/09\/building-for-the-customer-the-art-and-science-of-product-management-in-b2b-ecommerce\/"},"modified":"2025-05-09T09:49:03","modified_gmt":"2025-05-09T09:49:03","slug":"building-for-the-customer-the-art-and-science-of-product-management-in-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/05\/09\/building-for-the-customer-the-art-and-science-of-product-management-in-b2b-ecommerce\/","title":{"rendered":"Building for the Customer: The Art and Science of Product Management in B2B eCommerce"},"content":{"rendered":"

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By Adam Cusumano | EVP, Product & Advertising and marketing, Unilog<\/p>\n

In as we speak\u2019s fast-paced digital atmosphere, B2B eCommerce platform suppliers can simply lose their manner \u2013 chasing the most recent developments or shiny new options. At Unilog, we consider the important thing to constructing distinctive merchandise lies not in chasing buzzwords however in genuinely understanding and empathizing with our clients. All through my profession, I\u2019ve realized many useful classes about product administration, some humorous and a few profound. Right here, I share some insights I\u2019ve found alongside the best way which inform my strategy to directing our Product Administration crew right here at Unilog.<\/p>\n

By no means Lie: My First Lesson in Product Administration<\/strong><\/p>\n

Early in my profession, I made the rookie mistake of believing that as a Product Supervisor, I needed to have all of the solutions. When a prospect requested if our product did one thing, I instinctively mentioned \u201csure\u201d \u2013 even when I wasn\u2019t totally certain. Fortunately, a seasoned mentor taught me shortly: transparency earns respect. Since then, my tenet has at all times been to be genuine. If I don\u2019t know a solution, I discover it out and observe up \u2013 diligently. Prospects admire honesty, and this real connection strengthens relationships excess of any superficial experience ever may.<\/p>\n

Sticky Be aware Mishaps and the Significance of Element<\/strong><\/p>\n

A few years in the past, I added a sticky word to a wireframe with a minor instruction for our improvement crew \u2013 solely to have it actually embedded into the ultimate consumer interface proven to me in a dash assessment! Past a humorous reminiscence, that second underscored a useful fact: nice product administration is about consideration to element. Personal your necessities, assessment progress diligently, and by no means assume something!<\/p>\n

Defining Actual Buyer Centricity<\/strong><\/p>\n

True buyer centricity in B2B eCommerce, product info administration, and product content material enrichment isn\u2019t about buzzwords. It\u2019s deeply embedded empathy. At Unilog, this entails:<\/p>\n