{"id":75290,"date":"2025-05-01T12:36:55","date_gmt":"2025-05-01T12:36:55","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/05\/01\/should-we-optimize-for-keywords-with-high-search-volume-or-competition\/"},"modified":"2025-05-01T12:38:05","modified_gmt":"2025-05-01T12:38:05","slug":"should-we-optimize-for-keywords-with-high-search-volume-or-competition","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/05\/01\/should-we-optimize-for-keywords-with-high-search-volume-or-competition\/","title":{"rendered":"Should We Optimize For Keywords With High Search Volume Or Competition?"},"content":{"rendered":"

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On this week\u2019s Ask An search engine optimization, Chandrika asks:<\/p>\n

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\u201cWhat are the details to think about when doing key phrase analysis for search engine optimization utilizing Google Key phrase Planner? Ought to we give attention to key phrases with a month-to-month search quantity of 500? Or, ought to we prioritize key phrases with low or excessive competitors?\u201d<\/p>\n<\/blockquote>\n

This can be a nice query, and right here\u2019s a straightforward reply: Don\u2019t give attention to the key phrase. Concentrate on the answer for the consumer based mostly on the intent<\/a> of the key phrase.<\/p>\n

Google Key phrase Planner shares the estimated search quantity for a key phrase, however that doesn\u2019t imply the complete quantity represents your viewers. A few of them could also be in search of data relatively than purchasing, and solely a portion of them are there to be transformed into income.<\/p>\n

The phrase \u201cbark,\u201d for instance, might be the bark on a tree or the noise a canine makes.<\/p>\n

A seek for bark on a tree might be what it seems to be like or looks like, whether or not it\u2019s an indication the tree is wholesome or not, and questions on utilizing it to find out the age or genus of the tree.<\/p>\n

\u201cBark\u201d for a canine may check with the particular sounds made by sure breeds, may point out that the canine is sick, or the consumer is in search of methods to get a canine to cease barking or prepare a canine to bark on command.<\/p>\n

If there are 500 searches, maybe 300 are for the noise the canine makes, from which 200 are for figuring out if the canine is sick or wholesome, and 50 are for coaching your canine to bark.<\/p>\n

If you happen to promote books on canine coaching, this will not be the most effective phrase to go after, however it’s a subject chances are you’ll wish to cowl. That is the place optimizing for the subject is available in.<\/p>\n

The subject will embody the \u201csearch engine optimization key phrases\u201d and improve the potential pool of site visitors based mostly on the entity<\/a> it ranks for, and the answer it offers.<\/p>\n

Optimize For The Answer And Subject<\/h2>\n

As a substitute of optimizing for a key phrase by stuffing it into the copy, headers, and title, optimize for the subject it pertains to.<\/p>\n

Ask your self what the particular person trying to find this key phrase is in search of, and construct a collection of pages that meet these wants.<\/p>\n