{"id":7449,"date":"2022-01-27T21:31:07","date_gmt":"2022-01-27T21:31:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/how-to-win-with-ppc-in-a-dataless-world\/"},"modified":"2022-01-27T21:31:07","modified_gmt":"2022-01-27T21:31:07","slug":"how-to-win-with-ppc-in-a-dataless-world","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/how-to-win-with-ppc-in-a-dataless-world\/","title":{"rendered":"How to win with PPC in a dataless world"},"content":{"rendered":"

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The biggest platforms in the digital advertising landscape \u2014 Google, Amazon, Apple and Facebook \u2014 are making huge changes to accommodate current and upcoming consumer data regulations<\/a>. And while many marketers bemoan this loss of data, thinking it will make it much more difficult to manage client campaigns, Sam Tomlinson, executive VP of strategy and analytics at marketing agency Warschawski, says this data, by itself, was never as valuable as once believed.<\/p>\n

\u201cDecision-making was never that simple, and some of the data that may have been taken away wasn\u2019t that good,\u201d said Tomlinson in his presentation at SMX Next<\/a>. \u201cThe same thing goes for conversion tracking; we have had that for a long time and it\u2019s been hit-or-miss.\u201d<\/p>\n

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