{"id":7433,"date":"2022-01-27T20:50:05","date_gmt":"2022-01-27T20:50:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/customer-loyalty-the-forgotten-marketing-strategy\/"},"modified":"2022-01-27T20:50:05","modified_gmt":"2022-01-27T20:50:05","slug":"customer-loyalty-the-forgotten-marketing-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/customer-loyalty-the-forgotten-marketing-strategy\/","title":{"rendered":"Customer Loyalty: The Forgotten Marketing Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><em>Instead of spending more time and money on sales and marketing \u2013 build and keep loyal customers! This guide includes ignored tips and strategies your competition doesn\u2019t think are important.<\/em><\/p>\n<p><span id=\"ezoic-pub-video-placeholder-1\" class=\"ezoic-videopicker-video\"\/><span id=\"ezoic-pub-ad-placeholder-196\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad box-3 box-3196 adtester-container adtester-container-196\" data-ez-name=\"diymarketers_com-box-3\"><span id=\"div-gpt-ad-diymarketers_com-box-3-0\" ezaw=\"468\" ezah=\"60\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:60px;min-width:468px;\" class=\"ezoic-ad\"\/><\/span>I\u2019ve noticed a disturbing trend among my small business owner community.<\/p>\n<p>Most of you are obsessed with getting new customers. But you\u2019re ignoring the most basic customer retention strategy \u2014 great customer service.<span id=\"ezoic-pub-ad-placeholder-615\" class=\"ezoic-adpicker-ad\"\/><\/p>\n<figure class=\"wp-block-image size-full aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" alt=\"customer loyalty statistics: woman holding computer\" class=\"wp-image-77642\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-25.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-25-300x168.jpeg 300w\" data-lazy-data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-25.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-25.jpeg\" alt=\"customer loyalty statistics: woman holding computer\" class=\"wp-image-77642\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-25.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-25-300x168.jpeg 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\"\/><\/noscript><\/figure>\n<p><strong>Building customer loyalty and going back to basics is your best marketing focus for 2022.<\/strong><\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-197\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad medrectangle-3 medrectangle-3197 adtester-container adtester-container-197\" data-ez-name=\"diymarketers_com-medrectangle-3\"><span id=\"div-gpt-ad-diymarketers_com-medrectangle-3-0\" ezaw=\"580\" ezah=\"400\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:400px;min-width:580px;\" class=\"ezoic-ad\"\/><\/span>If you\u2019re looking for information on creating a customer loyalty program, I\u2019m going to tell you to take a step back and think about customer retention and your existing customers.<\/p>\n<p>In this article, I\u2019m going to cover the most basic things you can do to increase customer loyalty, because happy customers are your biggest marketing asset.<\/p>\n<h2>What is Customer Loyalty<\/h2>\n<p>Loyal customers are repeat customers, you can count on their future purchase. Loyal customers purchase more than one product or service that you offer.<\/p>\n<p><strong>Customer loyalty is when a customer feels an emotional connection to your company, product or customer service.<\/strong><\/p>\n<figure class=\"wp-block-image size-full aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" alt=\"customer loyalty statistics customers will pay more for a great customer experience\" class=\"wp-image-77639\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-23.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-23-300x168.jpeg 300w\" data-lazy-data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-23.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-23.jpeg\" alt=\"customer loyalty statistics customers will pay more for a great customer experience\" class=\"wp-image-77639\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-23.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-23-300x168.jpeg 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\"\/><\/noscript><\/figure>\n<p>Let\u2019s dig into this definition of customer loyalty. What does it take for a customer to feel an emotional connection?<\/p>\n<p>Most of us call it great customer service \u2014 but here\u2019s what that looks like:<span id=\"ezoic-pub-ad-placeholder-199\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad medrectangle-4 medrectangle-4199 adtester-container adtester-container-199\" data-ez-name=\"diymarketers_com-medrectangle-4\"><span id=\"div-gpt-ad-diymarketers_com-medrectangle-4-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto !important;margin-right:auto !important;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span><\/p>\n<ul>\n<li>A business or product that delivers on what they promise.<\/li>\n<li>Business owners and their teams that do what they say and say what they do. They follow-up, they fix mistakes, they don\u2019t apologize, they fix the problem.<\/li>\n<li>Customers are part of a community around a specific business.<\/li>\n<li>The products or services a business offers reliably and consistently fill a need.<\/li>\n<li>They can count on a predictable experience from a business.<\/li>\n<\/ul>\n<p>Businesses that have customer loyalty, do things in ways that create an emotional connection with their customers.<\/p>\n<h2>Why is customer loyalty important?<\/h2>\n<p>Do you really need to ask?<\/p>\n<div class=\"wp-block-image size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" alt=\"customer loyalty statistics 65% of a company's business comes from existing customers.\" class=\"wp-image-77643\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-26.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-26-300x168.jpeg 300w\" data-lazy-data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-26.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-26.jpeg\" alt=\"customer loyalty statistics 65% of a company's business comes from existing customers.\" class=\"wp-image-77643\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-26.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-26-300x168.jpeg 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>New customers are expensive:<\/strong> Loyal customers are repeat customers. Every loyal customer is one less customer you have to \u201cbuy\u201d with your sales and marketing. This cuts your customer acquisition costs.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-600\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad box-4 box-4600 adtester-container adtester-container-600\" data-ez-name=\"diymarketers_com-box-4\"><span id=\"div-gpt-ad-diymarketers_com-box-4-0\" ezaw=\"300\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span><strong>Happy customers are enthusiastic referrers. <\/strong>They can\u2019t wait to tell their friends<strong> <\/strong>and family about your business.<\/p>\n<p><strong>Existing customers easier to work with.<\/strong> You know them, they know you, they are already sold. So, all you need to do is the same thing you\u2019ve always done.<\/p>\n<h2>The Loyalty Ladder<\/h2>\n<p>With limited resources, it\u2019s a good idea to focus on your most loyal customer base. Here\u2019s how to <a href=\"https:\/\/performanceloyaltygroup.com\/different-types-of-dealership-loyalty\/\" rel=\"noopener\" target=\"_blank\" data-lasso-id=\"4237\">identify<\/a> your most loyal customers so that you can get the most out of your customer loyalty program.<\/p>\n<h3>No Loyalty:<\/h3>\n<p>These are customers who are primarily interested in price.<\/p>\n<h3>Low-level:<\/h3>\n<p><span id=\"ezoic-pub-video-placeholder-6\" class=\"ezoic-videopicker-video\"\/><\/p>\n<p>These customers purchase out of convenience.<\/p>\n<h3>Lurking Loyalty:<\/h3>\n<p><span id=\"ezoic-pub-ad-placeholder-601\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad banner-1 banner-1601 adtester-container adtester-container-601\" data-ez-name=\"diymarketers_com-banner-1\"><span id=\"div-gpt-ad-diymarketers_com-banner-1-0\" ezaw=\"336\" ezah=\"280\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto !important;margin-right:auto !important;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span>These customers may not purchase as often as they could because of situational reasons (too busy, you don\u2019t have the product they want when they want it, they can\u2019t get an appointment when they want to.<\/p>\n<h3>Engaged Loyalty:<\/h3>\n<p>This is your goal. You are their preferred choice for the products and services you provide. You\u2019re like a destination business.<\/p>\n<h2>How to Measure Customer Loyalty<\/h2>\n<h3>Customer Lifetime Value (CLV)<\/h3>\n<p>A great way to re-presence your gratitude for your customers is to look at customer lifetime value (CLV).<\/p>\n<p>The CLV is a calculation of the total income a company may expect to receive from a typical client for as long as that person or account remains a client.<\/p>\n<p>This is a critical calculation for any loyalty program. When you know what each customer is worth, you\u2019ll know how much you can afford to invest in a loyalty program to make them repeat customers.<\/p>\n<p><a href=\"https:\/\/www.clv-calculator.com\/free-online-clv-calculators\/online-clv-calculator\/\" rel=\"noopener\" target=\"_blank\" data-lasso-id=\"4238\"><strong>Here\u2019s a free and unsexy Customer Lifetime Value Calculator<\/strong><\/a><span id=\"ezoic-pub-ad-placeholder-602\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad large-leaderboard-2 large-leaderboard-2602 adtester-container adtester-container-602\" data-ez-name=\"diymarketers_com-large-leaderboard-2\"><span id=\"div-gpt-ad-diymarketers_com-large-leaderboard-2-0\" ezaw=\"300\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span><\/p>\n<h3>Net Promoter Score (NPS)<\/h3>\n<p>The Net Promoter Score (NPS) is a customer loyalty metric used to calculate the likelihood that a customer will promote your company to others. It\u2019s calculated by asking customers the following question: \u201cOn a scale of 0-10, how likely are you to recommend our company to a friend or colleague?\u201d Respondents who give a score of 9 or 10 are considered promoters, while those who respond with 7 or 8 are passives, and anyone scoring 6 or below is considered a detractor. The NPS score is the percentage of promoters minus the percentage of detractors.<\/p>\n<h2>The Free and Forgotten Customer Loyalty Program<\/h2>\n<p>Maybe you\u2019re here thinking you need some fancy schmancy loyalty program. NO YOU DON\u2019T.<\/p>\n<p>If you\u2019re a small business (especially a local business), you have a tremendous competitive opportunity that you won\u2019t have for long \u2013 so you need to take advantage of it.<\/p>\n<p>The name of this game is customer relationships that lead to repeat purchases.<\/p>\n<p><strong>This is the best customer loyalty strategy out there today! Your competitors are completely ignoring the basics because they are too busy whining about the state of business today.<\/strong><span id=\"ezoic-pub-ad-placeholder-603\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad leader-1 leader-1603 adtester-container adtester-container-603\" data-ez-name=\"diymarketers_com-leader-1\"><span id=\"div-gpt-ad-diymarketers_com-leader-1-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto !important;margin-right:auto !important;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span><\/p>\n<p>Ask yourself, \u201cWhat is my customer\u2019s experience with me, my business and my team?\u201d If my mom were my customer, is this how I\u2019d treat her?<\/p>\n<p>I\u2019m talking about the basics. These are the basics that build customer loyalty and brand loyalty. They don\u2019t require customer data. They eliminate dissatisfied customers, create a great customer experience and repeat business.<span id=\"ezoic-pub-ad-placeholder-616\" class=\"ezoic-adpicker-ad\"\/><\/p>\n<h3>Answer the phone<\/h3>\n<p>This might seem obvious, but with so many businesses being short staffed, the customer calls end up in voicemail.<\/p>\n<h3>Call people back<\/h3>\n<p><span id=\"ezoic-pub-ad-placeholder-604\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad large-mobile-banner-1 large-mobile-banner-1604 adtester-container adtester-container-604\" data-ez-name=\"diymarketers_com-large-mobile-banner-1\"><span id=\"div-gpt-ad-diymarketers_com-large-mobile-banner-1-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto !important;margin-right:auto !important;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span>The calls that end up in voicemail, often don\u2019t get returned. This is like literally throwing money away.<\/p>\n<h3>Close the loop<\/h3>\n<p>If you tell a customer that you\u2019ll do something, do it, follow-up and close the loop. When an existing customer calls you,<\/p>\n<h3>Be nice<\/h3>\n<p>Make sure that your employees are nice. Your existing customers GIVE YOU MONEY, respect that.<\/p>\n<h3>Create a VIP customer list<\/h3>\n<p>These are your most loyal customer, the customers who always call you, the customers who have prepaid anything, the 20% of customers that comprise 80% of your revenues.<\/p>\n<h2>3 of the BEST Customer Loyalty Programs for Small Business<\/h2>\n<p>Now, if you\u2019re focusing on doing the basics, you can also add these ideas as a way to SHOW your customers how much you care.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-605\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad large-mobile-banner-2 large-mobile-banner-2605 adtester-container adtester-container-605\" data-ez-name=\"diymarketers_com-large-mobile-banner-2\"><span id=\"div-gpt-ad-diymarketers_com-large-mobile-banner-2-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto !important;margin-right:auto !important;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span>In my research, I noticed that a lot of businesses are using these customer loyalty tactics, BUT, they often land flat or fail or are ignored because they aren\u2019t doing the very basic behaviors that might actually improve customer loyalty.<\/p>\n<h3>Create a subscription or membership program<\/h3>\n<p>This is one of my all-time favorite programs that not only encourage customer loyalty, but give you a second source of income EVERY month!<\/p>\n<p>Create a tiered loyalty program that includes a basic level, friend level, and VIP level. You\u2019ll have to work out the pricing levels based on your business. For the basic level you can offer discounts or you might include coupons only. The \u201cfriend\u201d level might include free products and services along with the coupons. The VIP level would have all of the things in \u201cfriend\u201d plus an invitation to some special VIP event \u2014 where they can bring friends who can also become members.<\/p>\n<p>Shopify did a survey and found out what their customers really wanted from a loyalty program:<\/p>\n<figure class=\"wp-block-image size-full aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"435\" alt=\"what customers want from a loyalty program from shopify\" class=\"wp-image-77640\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-24.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-24-300x186.jpeg 300w\" data-lazy-data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-24.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"435\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-24.jpeg\" alt=\"what customers want from a loyalty program from shopify\" class=\"wp-image-77640\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-24.jpeg 700w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/image-24-300x186.jpeg 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\"\/><\/noscript><\/figure>\n<p><em>(source: <\/em><a href=\"https:\/\/www.shopify.com\/blog\/loyalty-program\" rel=\"noopener\" target=\"_blank\" data-lasso-id=\"4239\"><em>Shopify<\/em><\/a><em>)<\/em><span id=\"ezoic-pub-ad-placeholder-608\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad leader-2 leader-2608 adtester-container adtester-container-608\" data-ez-name=\"diymarketers_com-leader-2\"><span id=\"div-gpt-ad-diymarketers_com-leader-2-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto !important;margin-right:auto !important;min-height:250px;min-width:300px;\" class=\"ezoic-ad\"\/><\/span><\/p>\n<p><strong>Reward loyal customers with surprises<\/strong>: I love this type of loyalty program because it\u2019s totally at your discretion. Create a series of offers that include everything from discounts, to free products, gift cards, or even gag gifts. One local business created sealed envelopes that they give to their loyal customers with special \u201cgifts\u201d for their valuable customers (new customers, engaged customers) or depending on how much customer spend. Heck even lost customers!<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"customer loyalty statistics - customers love surprises\" class=\"wp-image-77652\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-1024x576.jpeg 1024w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-300x169.jpeg 300w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-768x432.jpeg 768w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-1536x864.jpeg 1536w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-2048x1152.jpeg 2048w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-1024x576.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-1024x576.jpeg\" alt=\"customer loyalty statistics - customers love surprises\" class=\"wp-image-77652\" data-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-1024x576.jpeg 1024w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-300x169.jpeg 300w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-768x432.jpeg 768w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-1536x864.jpeg 1536w, https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/01\/surprise-2048x1152.jpeg 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p><strong>Run an insanely generous referral program:<\/strong> Remember that Customer Lifetime Value number? This is where it comes in super handy.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-609\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad leader-3 leader-3609 adtester-container adtester-container-609 ezoic-ad-adaptive\" data-ez-name=\"diymarketers_com-leader-3\"><span class=\"ezoic-ad leader-3 leader-3-multi-609 adtester-container adtester-container-609\" data-ez-name=\"diymarketers_com-leader-3\"><span id=\"div-gpt-ad-diymarketers_com-leader-3-0\" ezaw=\"290\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:290px;\" class=\"ezoic-ad\"\/><\/span><span class=\"ezoic-ad leader-3 leader-3-multi-609 adtester-container adtester-container-609\" data-ez-name=\"diymarketers_com-leader-3\"><span id=\"div-gpt-ad-diymarketers_com-leader-3-0_1\" ezaw=\"290\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:290px;\" class=\"ezoic-ad\"\/><\/span><\/span>Want your best customers to bring you more satisfied customers? Give them a generous <a href=\"https:\/\/diymarketers.com\/how-to-get-referrals\/\" data-type=\"post\" data-id=\"6248\" data-lasso-id=\"4240\">referral<\/a> reward. If your average customer purchase is $100 and your average Customer Lifetime Value is something like $1000, then you can afford to be generous with your referrers. Heck, you can give your referrer $500 for every new customer \u2014 especially if you retain customers for more than a year! It\u2019s cheaper than advertising!<\/p>\n<p><span id=\"ezoic-pub-video-placeholder-5\" class=\"ezoic-videopicker-video\"\/><\/p>\n<h2>Summary: Re-Commit to Customer Loyalty<\/h2>\n<p>If you\u2019re too busy for marketing, or you\u2019re sick and tired of trying new sales and marketing tactics that fail time after time, DOUBLE DOWN on customer loyalty.<\/p>\n<p>Take a fresh look at your customers\u2019 experience with you and make a commitment to excel at the small stuff.<\/p>\n<p><span id=\"ezoic-pub-video-placeholder-4\" class=\"ezoic-videopicker-video\"\/><\/p>\n<p>It\u2019s not sexy to be dependable or to follow-up with customers, but it\u2019s the best investment of your time and energy.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-610\" class=\"ezoic-adpicker-ad\"\/>Always remember, repeat customers and customer retention is the best and highest marketing strategy for your business.<\/p>\n<p>\t\t<span id=\"ezoic-pub-ad-placeholder-618\" class=\"ezoic-adpicker-ad\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/diymarketers.com\/customer-loyalty\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instead of spending more time and money on sales and marketing \u2013 build and keep loyal customers! This guide includes ignored tips and strategies your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Loyalty: The Forgotten Marketing Strategy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/customer-loyalty-the-forgotten-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T20:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/customer-making-a-repeat-purchase.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Customer Loyalty: The Forgotten Marketing Strategy\",\"datePublished\":\"2022-01-27T20:50:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/\"},\"wordCount\":1466,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/customer-making-a-repeat-purchase.jpeg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/\",\"name\":\"Customer Loyalty: The Forgotten Marketing Strategy - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/27\\\/customer-loyalty-the-forgotten-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/customer-making-a-repeat-purchase.jpeg\",\"datePublished\":\"2022-01-27T20:50:05+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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