{"id":7410,"date":"2022-01-27T19:52:28","date_gmt":"2022-01-27T19:52:28","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/creating-html-emails-twilio-sendgrid\/"},"modified":"2022-01-27T19:52:28","modified_gmt":"2022-01-27T19:52:28","slug":"creating-html-emails-twilio-sendgrid","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/creating-html-emails-twilio-sendgrid\/","title":{"rendered":"Creating HTML Emails | Twilio SendGrid"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Untitled-design-84.png\" \/><\/p>\n<div data-swiftype-name=\"body\">\n<p><span style=\"font-weight: 400;\">Creating HTML emails isn\u2019t as hard as it sounds. You don\u2019t need to be a developer, and you don\u2019t really need to know how to code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever used a WYSIWYG (What You See Is What You Get) email editor, you\u2019ve already created an HTML email. Each of the modules you drag and drop consists of HTML and in-line CSS, defining how different email elements should look and behave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if most email editors let you design with drag-and-drop tools, why do you need to know any HTML to create emails?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most email editors give you a fair amount of control within the modules, you won\u2019t be able to tweak every nitty-gritty aspect of your email. You\u2019ll likely need HTML to alter things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Font size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alt text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Borders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Margins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Padding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colors<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Have you used <\/span><a href=\"https:\/\/sendgrid.com\/solutions\/email-marketing\/email-design\/\"><span style=\"font-weight: 400;\">Twilio SendGrid\u2019s email editor<\/span><\/a><span style=\"font-weight: 400;\">? It lets you create emails with a combination of drag-and-drop modules <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> HTML editing. A combo powerhouse like that gives you complete control over the look and feel of your emails, ensuring a consistent, top-notch brand experience in every message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, coding an HTML email isn\u2019t too tricky. Below, we\u2019ll give you the tips and email structure know-how you need to create better emails.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5 Tips for coding an HTML email<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Coding an HTML email is relatively straightforward, but email clients and inboxes can be finicky. Follow these best practices to ensure your messages look great, regardless of your recipients\u2019 client, browser, or device.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Make your emails responsive<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Recipients open email messages across various operating systems, devices, screen sizes, browsers, and email applications. Each of these factors will render your email differently, so it\u2019s your job to <\/span><a href=\"https:\/\/sendgrid.com\/blog\/how-to-optimize-your-email-for-mobile\/\"><span style=\"font-weight: 400;\">ensure your email is responsive<\/span><\/a><span style=\"font-weight: 400;\"> and works as intended in most inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find plenty of responsive email templates, but the task is a bit more involved when you code an HTML email from scratch. Here are a few things that\u2019ll help make your emails more responsive:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include media queries:<\/b><span style=\"font-weight: 400;\"> Media queries let you adapt your email templates to different devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a single column: <\/b><span style=\"font-weight: 400;\">It might be easy to read 2-column emails on a desktop, but it can get a bit dense on mobile devices.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase the font size: <\/b><span style=\"font-weight: 400;\">Don\u2019t go any smaller than a 13- or 14-point font.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Space out your links: <\/b><span style=\"font-weight: 400;\">You don\u2019t want readers accidentally clicking the wrong link because your links were too close together.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add alt tags: <\/b><span style=\"font-weight: 400;\">Alt tags describe your images in case the images fail to load.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Add images sparingly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Images are great additions to your email campaigns, but be careful not to go overboard with them. Too many images can lengthen loading times and make it difficult for emails to render.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use smaller images that\u2019ll load faster and not take up the entire screen. Also, add responsive sizing elements like \u201cwidth\u201d and \u201cmax-width\u201d to ensure your images load properly on every device and email client.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Keep it simple<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember the purpose of your email. Many email designers get lost in the art and creativity, forgetting the overall goal of the email\u2014which isn\u2019t to earn oohs and aahs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you want people to open your emails. Next, you want them to click and take action. That might be to visit your website, read a blog post, make a purchase, or sign up for an event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep things simple. Provide value to your recipients, entice them with content, and then drive them toward your call to action. That\u2019s it. Most of the time, everything else is fluff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When adding different HTML elements to your email, ask yourself the question: \u201cDoes this help the email fulfill its purpose?\u201d If not, nix it from your email design.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Use prebuilt email templates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can find <\/span><a href=\"https:\/\/sendgrid.com\/free-templates\/\"><span style=\"font-weight: 400;\">prebuilt HTML email templates<\/span><\/a><span style=\"font-weight: 400;\"> with everything you need to send a stellar campaign. Templates have already done the hard work to create a good-looking, responsive email design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you like an email template but aren\u2019t 100% satisfied with it, you can often download the HTML and make the edits you\u2019d like. This can be an excellent email-editing method for those new to HTML.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Test your emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Never send an email without testing it first. The old-school way to do this would be to send a test email to various email addresses (across email clients) and try opening it on different devices. If that sounds like a lot of wasted time and headaches, you\u2019re right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there\u2019s a better way these days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twilio SendGrid\u2019s <\/span><a href=\"https:\/\/sendgrid.com\/solutions\/email-marketing\/email-testing\/\"><span style=\"font-weight: 400;\">email testing tool<\/span><\/a><span style=\"font-weight: 400;\"> is integrated with your design editor, helping you troubleshoot problems from a single application. It\u2019ll help you see how your email renders across clients, browsers, and devices. For example, you can see how your email will look on a mobile device using Gmail and a desktop using Outlook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email testing tools can also help you find broken links and buttons, spammy-looking content, and formatting issues.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">HTML email structure<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">HTML emails have a simple structure:<\/span><\/p>\n<p><b>DOCTYPE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the &lt;!DOCTYPE&gt; to tell the browser what to expect\u2014 in this case, it\u2019d be an HTML email.\u00a0<\/span><\/p>\n<p><b>Header<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the header section to include elements like styling, sizing, and meta text.\u00a0<\/span><\/p>\n<p><b>Body<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use the body for the visual elements of your email, such as text, images, tables, links, and the like.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Email template with HTML code<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an email template with HTML code. You can view how this <\/span><a href=\"https:\/\/sendgrid.com\/free-templates\/detail\/travel-newsletter-email-template\/\"><span style=\"font-weight: 400;\">travel newsletter email template<\/span><\/a><span style=\"font-weight: 400;\"> renders across desktop, tablet, and mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like what you see? Click \u201cDownload Template,\u201d and we\u2019ll send you a copy of the HTML code to your inbox. You can then copy\/paste the code into your email design editor to import the template and tailor it to your brand and campaign.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Check out other email templates from Twilio SendGrid<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want more email templates? Lucky for you, we have a <\/span><a href=\"https:\/\/sendgrid.com\/free-templates\/\"><span style=\"font-weight: 400;\">gallery full of them<\/span><\/a><span style=\"font-weight: 400;\">. Whether you need a newsletter, password reset, or appointment reminder template, our free template gallery has everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, these designs are responsive, ensuring your email looks great across clients, browsers, and devices. Oh, and did we mention the templates are free?<\/span><\/p>\n<p><a href=\"https:\/\/sendgrid.com\/free-templates\/\"><span style=\"font-weight: 400;\">Start creating better HTML emails today<\/span><\/a><span style=\"font-weight: 400;\"> with a prebuilt template.<\/span><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/sendgrid.com\/blog\/create-html-emails\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating HTML emails isn\u2019t as hard as it sounds. You don\u2019t need to be a developer, and you don\u2019t really need to know how to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating HTML Emails | Twilio SendGrid - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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