{"id":7404,"date":"2022-01-27T19:41:05","date_gmt":"2022-01-27T19:41:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/amazon-stops-asking-employees-to-tweet-about-loving-their-job-review-geek\/"},"modified":"2022-01-27T19:41:05","modified_gmt":"2022-01-27T19:41:05","slug":"amazon-stops-asking-employees-to-tweet-about-loving-their-job-review-geek","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/amazon-stops-asking-employees-to-tweet-about-loving-their-job-review-geek\/","title":{"rendered":"Amazon Stops Asking Employees to Tweet About Loving Their Job \u2013 Review Geek"},"content":{"rendered":"

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Frederic Legrand \u2013 COMEO\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n

After an embarrassing two years, Amazon\u2019s FC Ambassador program is finally dead. The company will no longer enlist warehouse employees to tweet about loving their job. As reported by\u00a0The Financial Times<\/em><\/a>, senior executives at Amazon were \u201cunhappy with the scheme\u2019s poor reach\u201d and decided to quietly remove all signs that FC Ambassadors ever existed.<\/p>\n

Amazon launched the FC Ambassador campaign following reports of poor workplace conditions throughout the late 2010s. As you may remember, Amazon workers\u00a0had to pee in bottles<\/a>\u00a0throughout 2019 due to the lack of bathroom breaks. The company was also widely criticized for the physical demands<\/a> it put on workers, its automated firing system<\/a>, and its patent for an \u201cemployee transfer cage<\/a>.\u201d<\/p>\n

Employees that were roped into the FC Ambassador program logged into Amazon-made Twitter accounts to shoot down criticisms of the company and share positive experiences with pay, bathroom breaks, decor, and more. But as\u00a0you might expect, the program essentially had the opposite effect that it was supposed to. It\u2019s hard to believe that someone is speaking earnestly when they\u2019re on the clock and logged into a Twitter account labeled \u201cAmazon FC Ambassador.\u201d<\/p>\n

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A now-deleted Tweet from an FC Ambassador. MediaPost<\/a><\/span><\/figcaption><\/figure>\n

We reached out to Amazon for a comment on this story, though the company chose to tell us about its daily warehouse tours instead:<\/p>\n

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The best way for people to know what happens behind the scenes at Amazon is to see for themselves \u2014 that\u2019s why we\u2019re focused on giving live tours daily across the US and Europe. Our 2022 Tours resume on February 1, and you can sign up at www.amazonfctours.com\/virtualtours<\/a> or by searching Amazon FC Tours.<\/p>\n<\/blockquote>\n

An Amazon spokesperson also clarified that FC Ambassadors did not receive additional pay for their duties. They made their job\u2019s normal wage when tweeting pro-Amazon messages related to bathroom breaks, motivational poster design<\/a>, unions, and so on.<\/p>\n

Speaking of unions, FC Ambassadors often tweeted about how unionization could negatively impact their job<\/a>. While it\u2019s impossible to know the FC Ambassadors\u2019 personal opinions, they often focused on a small set of talking points\u2014a sign that anti-union tweets were coordinated by the company to sway employees\u2019 opinions. Amazon may have abandoned the FC Ambassador program due to its failure in this area, as multiple warehouses<\/a> are now organizing to vote on unionization. (To be fair, the FC Ambassador campaign was an outright failure in all of its pursuits. Amazon is also too tight-lipped to discuss the motivations behind this program.)<\/p>\n

In a way, we\u2019re going to miss the FC Ambassador program. It was bizarre and bone-chilling, for sure, but it was also a bit reassuring. Amazon failed to shift public opinion in its favor, and some FC Ambassador accounts (like\u00a0@AmazonFCRafael<\/a>) were so poorly handled that they became memes.<\/p>\n

Source: The Financial Times<\/a><\/small><\/p>\n<\/div>\n