{"id":73444,"date":"2025-04-18T03:19:57","date_gmt":"2025-04-18T03:19:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/18\/how-we-ran-the-okties-employee-advocacy-competition-at-oktopost\/"},"modified":"2025-04-18T03:21:09","modified_gmt":"2025-04-18T03:21:09","slug":"how-we-ran-the-okties-employee-advocacy-competition-at-oktopost","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/18\/how-we-ran-the-okties-employee-advocacy-competition-at-oktopost\/","title":{"rendered":"How we ran The Okties employee advocacy competition at Oktopost"},"content":{"rendered":"

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Are you able to imagine our Monetary Controller gained our worker advocacy competitors?\u00a0That\u2019s the great thing about advocacy: it brings out champions you\u2019d by no means count on.<\/p>\n

He claimed the No. 1 spot on his leaderboard AND took house an Oktie award. Shout out Kfir Rotbart<\/a> \ud83d\ude09<\/p>\n

So right here\u2019s how it began. As the brand new yr started and Q1 obtained underway, we discovered ourselves dealing with a well-known problem: how can we re-energize our advocates after the vacation slowdown?<\/p>\n

Our reply: Kickstart the yr with a spirited competition<\/a> that introduced our advocates collectively and reignited their advocacy vitality. With everybody returning to work, shaking off the vacation mindset, and easing again into routines, it was the right second to spark recent momentum.<\/p>\n

Right here\u2019s how The Okties<\/em> took form, the way it drove significant engagement in Q1, and how one can carry the identical enthusiasm to your individual advocacy program.<\/p>\n

Step 1: Efficient planning<\/h2>\n

Each nice initiative begins with a strong plan, and our competitors was no completely different. Right here\u2019s how we laid the groundwork:<\/p>\n

1. Setting objectives and targets<\/h3>\n

Our major purpose was to extend each attain and engagement throughout our advocacy program.<\/p>\n

To attain this, we determined to check out a six-week-long competitors, kicking off on the finish of February, giving our advocates loads of time to ease again into work and take part.<\/p>\n

2. Selecting a theme<\/h3>\n

Shock, shock. We love a theme at Oktopost. This time, we tied the competitors to The Oscars, which happened in March 2025, and rebranded it to The Okties \u2013 sure, actual trophies have been awarded. Extra on that quickly.<\/p>\n

3. Securing a price range<\/h3>\n

Not each competitors wants a price range and in case your staff can\u2019t allocate one, that\u2019s completely okay. Artistic, no-cost rewards like social media shoutouts, firm swag, studying alternatives, or recognition throughout city halls may be simply as highly effective on the subject of motivating your staff.<\/p>\n

For The Okties,<\/em> we secured a small price range for prizes, which added an additional layer of pleasure. However whereas a price range may also help amplify engagement, it\u2019s the popularity, pleasant competitors, and shared sense of enjoyable that actually make an advocacy initiative profitable.<\/p>\n

Step 2: Structuring the worker advocacy competitors<\/h2>\n

1. Choosing the groups<\/h3>\n

We saved issues acquainted by sticking with our ordinary staff setup, dividing advocates into 4 teams based mostly on their departments:<\/p>\n