{"id":7315,"date":"2022-01-27T15:35:08","date_gmt":"2022-01-27T15:35:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/prioritizing-team-connection-during-a-pandemic\/"},"modified":"2022-01-27T15:35:08","modified_gmt":"2022-01-27T15:35:08","slug":"prioritizing-team-connection-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/prioritizing-team-connection-during-a-pandemic\/","title":{"rendered":"Prioritizing Team Connection During a Pandemic"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div> <iframe loading=\"lazy\" id=\"binge-iframe-159418\" data-wp=\"1.10\" class=\"binge-iframe\" height=\"70\" width=\"100%\" frameborder=\"0\" onload=\"if (typeof BingeIframeRan === &quot;undefined&quot;) { document.getElementById(&quot;binge-iframe-159418&quot;).style.opacity = 1 } \" style=\"margin-top: 10px!important; margin-bottom: 10px!important; opacity: 0;\" data-lazy=\"true\" data-src=\"https:\/\/bingewith.com\/article\/::_wp&amp;permalink=https:\/\/www.convinceandconvert.com\/digital-marketing\/prioritizing-team-connection-during-a-pandemic\/\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-159419\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1024x512.png\" alt=\"Prioritizing Team Connection During a Pandemic\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1024x512.png 1024w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-300x150.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-768x384.png 768w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1536x768.png 1536w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1000x500.png 1000w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-100x50.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-150x75.png 150w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-large wp-image-159419\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1024x512.png\" alt=\"Prioritizing Team Connection During a Pandemic\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1024x512.png 1024w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-300x150.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-768x384.png 768w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1536x768.png 1536w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-1000x500.png 1000w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-100x50.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic-150x75.png 150w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/01\/Prioritizing-Team-Connection-During-a-Pandemic.png 1600w\" data-data-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.salesforce.com\/form\/conf\/state-of-marketing?leadcreated=true&amp;redirect=true&amp;chapter=&amp;d=70130000000sUVq&amp;player=&amp;nc=7013y000002QppUAAS&amp;videoId=&amp;playlistId=\"><span style=\"font-weight: 400;\">2021 State of Marketing<\/span><\/a><span style=\"font-weight: 400;\"> report, <\/span><b>75% percent of marketers say the pandemic has permanently shifted how they collaborate and communicate at work. <\/b><span style=\"font-weight: 400;\">Now whether this is good or bad is what I would like to share and discuss with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In life, I naturally chose the positive side of things and live my life as a glass-half-full type. I temper my optimism with a healthy dose of realism too \u2013 nobody benefits from toxic positivity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even through the pandemic, I\u2019ve primarily been choosing to see the small upsides of the situation, although some days that\u2019s been tough (even for me). (Multiple rounds of home school quarantine, anyone?)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s take a look at the positive impact that the pandemic has had on team alignment.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Remote Work: Forging a Culture of Connection<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C&amp;C has been a virtual firm since Jay Baer founded it in 2008. We\u2019ve had <\/span><a href=\"https:\/\/www.convinceandconvert.com\/our-team\/\"><span style=\"font-weight: 400;\">team members<\/span><\/a><span style=\"font-weight: 400;\"> from NYC to LA, Portland to Orlando and many stops in between for the last 13 years.\u00a0 We thrive in a work from home arrangement, across multiple time zones, while only seeing each other in person ONCE per year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve all entered the C&amp;C family knowing this set up and while some folded right into the work-in-your-slippers mentality, others had a more steep learning curve on self discipline ahead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One commonality across the decade and more while we\u2019ve been WFH is that we each still crave and seek out connection with our coworkers. We have slack-style chats, personal text threads and monthly virtual happy hours. Even across the miles, pandemic or not, we have established a culture of connection. It takes intention and effort to keep that connection, but each team member wouldn\u2019t be here without it.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Intersection of Professional and Personal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We recently conducted <\/span><a href=\"http:\/\/awesome.convinceandconvert.com\/ascend-sm-ebook\/\"><span style=\"font-weight: 400;\">research with Ascend2 <\/span><\/a><span style=\"font-weight: 400;\">on team alignment and I was shocked in the best way possible. The stat that struck me the most was: <\/span><b>76% of our respondents are strongly integrated or totally integrated<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To me the word \u201cintegrated\u201d has importance here. Has the perception of \u201cintegrated\u201d changed with the pandemic? In my past corporate experience, integration equated to one hour a week around a conference table where an agenda was followed and updates went in order. It ended up sounding like Charlie Brown\u2019s mom \u201cwaaaa, whaaaa, wa, waaaaaa, wa, wa.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, through the broader application of work from home, for better or for worse, everyone is literally IN each other\u2019s home via video conference. What used to be possibly a passing \u201chi\u201d in the hallway is now an introduction of a child who enters the frame or an apology for a pet barking as the doorbell rings. We have all been forced to integrate into one another\u2019s home settings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D159418&amp;text=75%25%20percent%20of%20marketers%20say%20the%20pandemic%20has%20permanently%20shifted%20how%20they%20collaborate%20and%20communicate%20at%20work.&amp;via=convince&amp;related=convince\" target=\"_blank\" rel=\"noopener noreferrer\">75% percent of marketers say the pandemic has permanently shifted how they collaborate and communicate at work. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D159418&amp;text=75%25%20percent%20of%20marketers%20say%20the%20pandemic%20has%20permanently%20shifted%20how%20they%20collaborate%20and%20communicate%20at%20work.&amp;via=convince&amp;related=convince\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have seen a new side of coworkers. We have met more of their life outside of the office, and have all been impacted at the same time by a global change in how we work, shop, visit and view our health.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This intersection of our personal and professional lives has never existed as collectively before, and I truly believe for many teams it increases their integration with each other for the better.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Empathy Brought On By The New Normal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The humanity of team members has become more tangible in this new world. With COVID involved, people are more empathetic towards each other. We all had to adjust our lives at home and at work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every organization has been forced to \u201cfigure it out\u201d \u2013 figure out how to communicate, connect and keep working among office shutdowns. Each person has had to reconfigure their home into a workspace at some point in the last 18 months. And we did it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I appreciate very much is that working from home can often give a deeper understanding of each other\u2019s ability to relate and integrate. We witnessed how each of us managed our at-home work space and new outside interruptions during a history-making, life-altering pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I understand that our culture here at C&amp;C is different and special. But I have heard from many clients that they are proud of their team, that working from home is going to continue because they are being successful and the alignment of the goals is better than before.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Prioritize Your Team\u2019s Connection<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve evolved from a question of \u201chow do you integrate two teams\u201d to optimizing and using technology to increase integration with other teams in the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my pre-pandemic work life, we discussed things like \u201clunch and learns\u201d and \u201cride alongs\u201d as well as \u201cmutual goal setting meetings\u201d around<\/span><a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/marketing-transformation-team-alignment\/\"><span style=\"font-weight: 400;\"> team alignment<\/span><\/a><span style=\"font-weight: 400;\">. Now we are finding much more common ground among us and a more genuine \u201chow are you?\u201d and \u201cis everyone healthy\u201d has a new meaning to mankind \u2013 therefore bringing us together and teams together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this sounds like Utopia to you \u2013 a foreign space that is nowhere close to the reality of your professional experience \u2013 I\u2019ll offer some advice. What I am describing is not fictional or only associated with our wonderful C&amp;C team. There are hundreds of open positions at organizations who are aligned in goals, believe in a people-first culture, and support connection. I urge you to seek them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you lead an organization, you must be the model. You owe it to your staff to connect and align them as well. You owe it to them to be genuine and carve out time for 1:1 and team interaction. The world is still hurting and keeping your <\/span><a href=\"https:\/\/www.convinceandconvert.com\/convince-convert\/7-ingredients-of-great-b2b-marketing-teams\/\"><span style=\"font-weight: 400;\">best team members<\/span><\/a><span style=\"font-weight: 400;\"> connected and not feeling alone, will increase your productivity and success by more than your bottom line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are wanting this type of connection among your team but are unsure how to make it happen, our team would be happy to help.\u00a0<\/span><\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/prioritizing-team-connection-during-a-pandemic\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the 2021 State of Marketing report, 75% percent of marketers say the pandemic has permanently shifted how they collaborate and communicate at work&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":7317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prioritizing Team Connection During a Pandemic - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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