{"id":7310,"date":"2022-01-27T15:23:46","date_gmt":"2022-01-27T15:23:46","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/good-morning-no-internet\/"},"modified":"2022-01-27T15:23:46","modified_gmt":"2022-01-27T15:23:46","slug":"good-morning-no-internet","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/good-morning-no-internet\/","title":{"rendered":"Good morning: No internet?"},"content":{"rendered":"

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MarTech\u2019s daily brief features daily insights, news, tips, and essential bits of wisdom for today\u2019s digital marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n

Good morning, Marketers, enjoying remote working?<\/p>\n

From my personal experience talking to marketers, a lot of you are still working remotely. Me too. In my case, that\u2019s an indefinite state of being simply because MarTech does not have a brick and mortar office to go back to.<\/p>\n

It has its advantages and disadvantages, doesn\u2019t it? And then there\u2019s the nightmare of the internet outage. I had one the first half of yesterday. My service provider had no record of an outage in my area so I inferred it was my equipment and scheduled a service appointment \u2014 for the next day.<\/p>\n

And suddenly I was confronted with the absence of a digital environment. I looked at all the virtual meetings I would have had to cancel. I handed over editing and publishing duties. I reconciled myself to 24 hours working offline. I wondered, not for the first time, how society would have functioned if COVID had arrived ahead of the internet. Then my service came back; no idea why. Let me cancel that call.<\/p>\n

Kim Davis<\/em><\/p>\n

Editorial Director<\/em><\/p>\n

Shorts <\/strong><\/p>\n

Quote of the day. <\/strong>\u201cMarketing just cannot be reduced to the sum of its parts. Marketing works as a system and attribution obscures interdependencies. Think of a cookie recipe. How can cookie revenue be apportioned to individual ingredients? Attributing X% of outcome to sugar and X% to baking soda isn\u2019t helpful. Both are critical.<\/p>\n

\u201cWhen you purchase a car, how can you attribute portions of the price you paid to the billboard you saw last month, the recommendation from your brother-in-law at a party two weeks ago, the TV ad last week, the pop-up ad on Facebook the day before, and the location of the dealership?\u201d Kathleen Schaub<\/a>, marketing strategist<\/p>\n\n

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About The Author<\/h3>\n
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