{"id":730,"date":"2022-01-14T12:46:04","date_gmt":"2022-01-14T12:46:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/major-intent-data-benchments-best-practices-to-apply-in-2022\/"},"modified":"2022-01-14T12:46:04","modified_gmt":"2022-01-14T12:46:04","slug":"major-intent-data-benchments-best-practices-to-apply-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/major-intent-data-benchments-best-practices-to-apply-in-2022\/","title":{"rendered":"Major Intent Data Benchments & Best Practices To Apply In 2022"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n

Which intent data practices have you applied in recent years, and did they bring success? How large of a role does intent data play within your company\u2019s marketing strategy? According to IFP<\/a>, \u201c99% of large companies are using intent data in some way or other\u201d within their marketing and sales strategies. If your company is yet to use intent data, you are truly missing out, and it\u2019s worthwhile to reconsider.<\/p>\n

For years, numerous B2B organizations have been using intent data to gather intent signals from multiple sources. It provides\u00a0 a 360-degree view that fuses topic interest with purchase intent, and in order\u00a0 to succeed in 2022, it\u2019s essential\u00a0 to build and maintain an intent data focused mindset.\u00a0<\/p>\n

Below are three major intent data practices\/approaches that can be used to not only stay current in 2022, but also unaffected by the evolving B2B marketing landscape.<\/p>\n

1. Setting Utilization Best Practices For Intent Data<\/strong><\/h3>\n

Let\u2019s start off with a simple example that\u2019ll paint an intent data picture. You choose to target a healthcare provider through an\u00a0 email campaign that highlights a recent\u00a0 case study or use cases of an innovative Electronic Health Record (EHR) application. The main goal in this situation\u00a0 is to align specific types of content with the interests of a brand\u2019s prospects.<\/p>\n

From here, the next step is to use the insights from intent data to segment prospects and buyers according to\u00a0 their buying intent. In general, intent data helps organizations when it comes to insights regarding\u00a0 where\u00a0 a prospect is within the buyer\u2019s journey. Other steps worth taking consist of identifying a common research path among\u00a0 prospects. Then, find out the specific trends,\u00a0 search terms, niches, content types, and interests of a given target audience.<\/p>\n

At this point, it\u2019s time to create topic clusters for specific use cases throughout the sales funnel.\u00a0 This information can be gathered from first-party data and customer data platforms. It\u2019s also worth it to ask intent data providers how they can help\u00a0 with buyer journey analysis. Overall,\u00a0 intent data should be used to understand the content an\u00a0 audience consistently consumes across the internet, and then brands can create their marketing campaigns accordingly.<\/p>\n

2. Measure Current Outreach Strategy Against Best Practices<\/strong><\/h3>\n

In addition, intent data provides\u00a0 a deep understanding of how an outreach strategy is performing. It helps brands detect if there are any content gaps and if the right content is accessible at every stage of a buyer\u2019s journey.\u00a0<\/p>\n

It\u2019s important for companies to understand which types of content their target audience consumes on different third-party platforms. From here, brands should use intent data insights to create content assets that resonate with their specific\u00a0 audience. Next comes customizing content based on an audience\u2019s preferences and drafting an outreach strategy, which can be both effective and successful. As per Gartner<\/a>, \u201cThe right content marketing strategy and program will increase customer engagement.\u201d\u00a0\u00a0<\/p>\n

According to Gartner,<\/a> by the end of 2022, it\u2019s projected that around 70 percent of B2B marketers are likely to\u00a0 leverage intent data. Therefore, it\u2019s in brands\u2019 best interest to fill in their\u00a0 content gaps within their current outreach strategy as a top goal for 2022.\u00a0<\/p>\n

3. Future-proofing Data For Privacy and Regulatory Changes<\/strong><\/h3>\n

As data gets closer and closer to becoming the new and improved oil in the B2B marketing world, data privacy and personal information are becoming more heavily regulated by the GDPR and other forms of legislation. Thus, organizations should ensure\u00a0 that current and upcoming\u00a0 data-focused changes do not impact their marketing initiatives.\u00a0<\/p>\n

All in all, the major benchmark and takeaway here is for brands to protect the personal data of their users, abide by current and future rules, and build better relationships with key decision-makers. Remember the other main focus though\u2013 implementing the best marketing strategies possible using intent data. Check out these informative intent data articles below and see which strategies are worth applying in 2022!<\/p>\n

Related Blogs:<\/strong>
Intent Data \u2013 The Fundamental Missing Link In Predictive Analytics<\/a>
Avoid Rejection In the B2B Landscape By Using Intent Data<\/a>
Intent Data \u2013 The Fundamental Missing Link In Predictive Analytics<\/a><\/p>\n<\/div>\n