{"id":72903,"date":"2025-04-14T09:50:53","date_gmt":"2025-04-14T09:50:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/14\/brand-building-brilliance-from-best-buddies\/"},"modified":"2025-04-14T09:52:02","modified_gmt":"2025-04-14T09:52:02","slug":"brand-building-brilliance-from-best-buddies","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/14\/brand-building-brilliance-from-best-buddies\/","title":{"rendered":"Brand Building Brilliance from Best Buddies"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>Earlier than this week\u2019s grasp discovered her path to the nonprofit sector, she labored with massive manufacturers like Pepsi, Frito-Lay, and FedEx. And even based her personal small enterprise clothes line.<\/p>\n<p><!--more--><\/p>\n<p>Now, she leads communications and companion engagement for state growth initiatives for Greatest Buddies Worldwide, a nonprofit devoted to ending the social, bodily, and financial isolation of individuals with mental and developmental disabilities.<\/p>\n<p>And her uncommon marriage of small enterprise, company, enterprise, and nonprofit expertise has led to <strong>a few of the finest recommendation on model presence that I\u2019ve encountered but.<\/strong><\/p>\n<p><strong><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-bcbe2652-03f9-49fe-b517-acedc47b6f27\"><span class=\"hs-cta-node hs-cta-bcbe2652-03f9-49fe-b517-acedc47b6f27\" id=\"hs-cta-bcbe2652-03f9-49fe-b517-acedc47b6f27\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bcbe2652-03f9-49fe-b517-acedc47b6f27\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" height=\"58\" width=\"431\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/bcbe2652-03f9-49fe-b517-acedc47b6f27.png\" alt=\"Click Here to Subscribe to Masters in Marketing\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/strong><\/p>\n<hr\/>\n<h2><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim.webp?width=560&amp;height=560&amp;name=lise-lozelle-mim.webp\" width=\"560\" height=\"560\" loading=\"lazy\" alt=\"lise-lozelle-mim\" style=\"height: auto; max-width: 100%; width: 560px;\" data-srcset=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim.webp?width=280&amp;height=280&amp;name=lise-lozelle-mim.webp 280w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim.webp?width=560&amp;height=560&amp;name=lise-lozelle-mim.webp 560w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim.webp?width=840&amp;height=840&amp;name=lise-lozelle-mim.webp 840w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim.webp?width=1120&amp;height=1120&amp;name=lise-lozelle-mim.webp 1120w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim.webp?width=1400&amp;height=1400&amp;name=lise-lozelle-mim.webp 1400w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim.webp?width=1680&amp;height=1680&amp;name=lise-lozelle-mim.webp 1680w\" data-sizes=\"auto, (max-width: 560px) 100vw, 560px\"\/><\/h2>\n<h2>Lise Lozelle<\/h2>\n<p><em>Sr. Director of State Communications &amp; Engagement, <\/em><a href=\"https:\/\/www.bestbuddies.org\/\" rel=\"noopener\" target=\"_blank\"><em>Best Buddies International<\/em><\/a><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Enjoyable reality: <\/strong>Fly fishing is her reset button. When every little thing slows down, one of the best concepts present up. She even launched her personal fly fishing clothes line, Maven Fly.<strong> <\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Declare to fame: <\/strong>Lise\u2019s private startup model launched a fashion-inspired made-in-the-USA girls\u2019s fishing shirt for $125. Folks mentioned it might by no means promote at that worth. A 12 months later, the massive manufacturers raised costs and elevated their model, proving that small manufacturers can create a ripple impact.<\/li>\n<\/ul>\n<hr\/>\n<h2>Lesson 1: You don\u2019t marry somebody on the primary date.<\/h2>\n<p>What\u2019s the primary tactic that involves thoughts while you think about nonprofit advertising and marketing?<\/p>\n<p>My first thought was, \u201cOh no, they&#8217;ll ask me for cash.\u201d That is not solely incorrect however, satirically, not very charitable.\u00a0<\/p>\n<p><strong>Lise Lozelle shuts that fable down in no unsure phrases.<\/strong> And concentrate, you for-profit entrepreneurs; this recommendation is for you, too.<\/p>\n<p>\u201cYou don\u2019t marry somebody on the primary date,\u201d Lozelle laughs. \u201c<strong>If you need somebody to provide cash to you, it is advisable to make them be ok with it first.<\/strong>\u201d<\/p>\n<p>In apply, which means the vast majority of Greatest Buddies\u2019 advertising and marketing efforts deal with model constructing, not solicitation.<\/p>\n<p>\u201cLet&#8217;s construct a relationship with individuals and provides them bite-size items of how they&#8217;ll study your group.\u201d<\/p>\n<p>Even right here at Masters in Advertising<em>, <\/em>we just be sure you get a sure variety of instructional emails earlier than you ever see a advertising and marketing blast.<\/p>\n<p>So gradual it down. Wine and dine \u2019em first. Make your prospects fall in love together with your model earlier than you pop the query: \u201cWill you make me the happiest marketer on the earth and click on this CTA?\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-marry.webp?width=650&amp;height=433&amp;name=lise-lozelle-mim-marry.webp\" width=\"650\" height=\"433\" loading=\"lazy\" alt=\"Lise Lozelle &quot;You don't marry someone on the first date.&quot;\" style=\"height: auto; max-width: 100%; width: 650px; margin-left: auto; margin-right: auto; display: block;\" data-srcset=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-marry.webp?width=325&amp;height=217&amp;name=lise-lozelle-mim-marry.webp 325w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-marry.webp?width=650&amp;height=433&amp;name=lise-lozelle-mim-marry.webp 650w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-marry.webp?width=975&amp;height=650&amp;name=lise-lozelle-mim-marry.webp 975w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-marry.webp?width=1300&amp;height=866&amp;name=lise-lozelle-mim-marry.webp 1300w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-marry.webp?width=1625&amp;height=1083&amp;name=lise-lozelle-mim-marry.webp 1625w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-marry.webp?width=1950&amp;height=1299&amp;name=lise-lozelle-mim-marry.webp 1950w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/p>\n<h2>Lesson 2: Stand for one thing. (However do it authentically.)<\/h2>\n<p>\u201cWhat manufacturers can study from nonprofits is that you must stand for one thing. Particularly with this subsequent technology,\u201d Lozelle says. \u201cYour customers need to know what your organization does to make the world higher.\u201d<\/p>\n<p>And the information proves her level. HubSpot <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report\" rel=\"noopener\" target=\"_blank\">research<\/a> exhibits that <strong>82% of customers need to purchase from manufacturers that share their values<\/strong> \u2014 and that quantity climbs nonetheless increased for Gen Z.<\/p>\n<p>\u201cManufacturers that don\u2019t perceive which might be going to really feel some ache from this subsequent technology.\u201d<\/p>\n<p>As a marketer, you might not management your organization\u2019s values, however you do form how these values are introduced to your viewers.<\/p>\n<p>This doesn\u2019t need to be massive. Possibly you share how you utilize solely compostable packaging. Possibly your social account proudly exhibits staff on volunteer days. Possibly your adverts function a various forged of fashions.<\/p>\n<p>However you do need to stroll the stroll. The web is rife with manufacturers being punished for performative activism. (Take a second to google \u201ccharity washing,\u201d \u201cgreenwashing,\u201d or \u201crainbow washing.\u201d)<\/p>\n<p>\u201cBe sure that your model ethos aligns together with your model character,\u201d Lozelle cautions. \u201cWhen these are at odds, the market will let you know.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-stand.webp?width=650&amp;height=433&amp;name=lise-lozelle-mim-stand.webp\" width=\"650\" height=\"433\" loading=\"lazy\" alt=\"Lise Lozelle &quot;You have to stand for something.&quot;\" style=\"height: auto; max-width: 100%; width: 650px;\" data-srcset=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-stand.webp?width=325&amp;height=217&amp;name=lise-lozelle-mim-stand.webp 325w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-stand.webp?width=650&amp;height=433&amp;name=lise-lozelle-mim-stand.webp 650w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-stand.webp?width=975&amp;height=650&amp;name=lise-lozelle-mim-stand.webp 975w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-stand.webp?width=1300&amp;height=866&amp;name=lise-lozelle-mim-stand.webp 1300w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-stand.webp?width=1625&amp;height=1083&amp;name=lise-lozelle-mim-stand.webp 1625w, https:\/\/www.hubspot.com\/hs-fs\/hubfs\/lise-lozelle-mim-stand.webp?width=1950&amp;height=1299&amp;name=lise-lozelle-mim-stand.webp 1950w\" data-sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/p>\n<h2>Lesson 3: Let individuals inform <em>their<\/em> story.<\/h2>\n<p>\u201cThere&#8217;s a lot litter \u2014 simply generally, however definitely within the nonprofit house \u2014 by way of asks and messaging.\u201d<\/p>\n<p>The individuals you\u2019re making an attempt to achieve are <em>swimming<\/em> in calls to motion. How does any model reduce by, for-profit or non?<\/p>\n<p>\u201cFor us, it\u2019s about letting the individuals inform their tales,\u201d Lozelle says. \u201c<span style=\"font-weight: bold;\">Connecting individuals on to the work that we do, versus me as a marketer telling that story.<\/span>\u201d<\/p>\n<p>Whenever you\u2019re floating in that sea of slick, fantastically crafted model tales\u2026 generally it\u2019s the uncooked fact that stands out.<\/p>\n<p>Lozelle offers the instance of BBI\u2019s world ambassador, <a href=\"https:\/\/www.instagram.com\/flavafran\" rel=\"noopener\" target=\"_blank\">Flava Fran<\/a> \u2014 the self-described \u201cautistic rapping Jew.\u201d<\/p>\n<p>\u201cFolks love her. And, as a corporation, we\u2019ve been capable of give her a stage and a platform,\u201d Lozelle explains. \u201cThat appears to interrupt by differently than somebody who works for the group or perhaps a movie star endorsement.\u201d<\/p>\n<p>Now, I acknowledge we\u2019re not all fortunate sufficient to have a rap phenom on our facet. However chances are high you&#8217;ll be able to consider not less than one glad buyer who will sing your praises.<\/p>\n<hr\/>\n<h2>Lingering Questions<\/h2>\n<h3>This Week&#8217;s Query<\/h3>\n<p><span style=\"font-weight: bold;\">What\u2019s essentially the most underrated advertising and marketing channel proper now, and why do you assume it deserves extra consideration?<\/span> \u2014 Kevin Indig, Progress Advisor for Hims, Reddit, Dropbox, and Snap Inc<\/p>\n<h3>This Week&#8217;s Reply<\/h3>\n<p>Lozelle says:\u00a0 &#8220;For me, the present most underrated advertising and marketing channel is Direct Mail. <span style=\"font-weight: bold;\">A well-designed print piece can break by the litter and make an impression. <\/span><\/p>\n<p><span style=\"font-weight: bold;\"\/>Folks save postcards from favourite nonprofits that seize a mission second, connecting them to the trigger. They earmark pages in a well-designed catalog of merchandise they covet and are incentivized to buy with unsolicited mail items that really feel curated and private.<\/p>\n<p>Professional Tip: Mail isn\u2019t lifeless \u2014 ask Gen Z. In keeping with a USPS survey, <span style=\"font-weight: bold;\">72% of digital natives get enthusiastic about good old school mail. <\/span>Give them one thing to carry on to.&#8221;<\/p>\n<h3>Subsequent Week&#8217;s Query<\/h3>\n<p>Lozelle asks: <span style=\"font-weight: bold;\">As a advertising and marketing thought chief, how do you see AI influencing strategic pondering and the artistic course of in model constructing?<\/span><\/p>\n<p><span style=\"font-weight: bold;\"><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1f0958d-1b15-418e-b4db-45ee531f71af\"><span class=\"hs-cta-node hs-cta-e1f0958d-1b15-418e-b4db-45ee531f71af\" id=\"hs-cta-e1f0958d-1b15-418e-b4db-45ee531f71af\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/e1f0958d-1b15-418e-b4db-45ee531f71af\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-e1f0958d-1b15-418e-b4db-45ee531f71af\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" height=\"613\" width=\"1920\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/e1f0958d-1b15-418e-b4db-45ee531f71af.png\" alt=\"Click Here to Subscribe to Masters in Marketing\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/span><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-building-brilliance-from-best-buddies\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier than this week\u2019s grasp discovered her path to the nonprofit sector, she labored with massive manufacturers like Pepsi, Frito-Lay, and FedEx. And even based&#8230;<\/p>\n","protected":false},"author":1,"featured_media":72904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-72903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Building Brilliance from Best Buddies - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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