{"id":72525,"date":"2025-04-11T15:44:57","date_gmt":"2025-04-11T15:44:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/11\/katie-gohmans-vision-for-olaplex\/"},"modified":"2025-04-11T15:46:04","modified_gmt":"2025-04-11T15:46:04","slug":"katie-gohmans-vision-for-olaplex","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/11\/katie-gohmans-vision-for-olaplex\/","title":{"rendered":"Katie Gohman’s Vision for Olaplex"},"content":{"rendered":"

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Welcome to this episode of the Advertising and marketing Vanguard podcast. Immediately, Jenny Rooney sits down with Katie Gohman, CMO of Olaplex, to debate Katie\u2019s transition from Marc Jacobs to Olaplex, her strategy to resetting the model, and the brand new chapter for Olaplex targeted on foundational hair well being.\u00a0<\/p>\n

Katie shares insights on navigating model challenges, the variations between vogue and wonder advertising, and the way manufacturers can successfully stability social media narrative and model storytelling.<\/p>\n

She explains her strategy to elevating Olaplex\u2019s premium positioning whereas sustaining its technological basis, repositioning from injury restore to foundational hair well being, and connecting with the wellness motion.\u00a0<\/p>\n

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The CMO, who led Olaplex\u2019s model refresh that went stay in February 2024, shares how she balances short-term efficiency with long-term model constructing, the significance of C-suite alignment, and reaching multi-generational shoppers within the aggressive magnificence panorama.<\/p>\n

Beforehand, Katie served as CMO at Marc Jacobs and has in depth expertise in each the wonder and vogue industries, together with ten years at L\u2019Oreal. Her profession spans over 20 years throughout varied advertising management roles, with a concentrate on model stewardship and enterprise progress.<\/p>\n