{"id":7249,"date":"2022-01-27T12:52:05","date_gmt":"2022-01-27T12:52:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/paa-appears-10x-more-than-featured-snippets\/"},"modified":"2022-01-27T12:52:05","modified_gmt":"2022-01-27T12:52:05","slug":"paa-appears-10x-more-than-featured-snippets","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/paa-appears-10x-more-than-featured-snippets\/","title":{"rendered":"PAA appears 10x more than featured snippets"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Is optimizing for featured snippets near the top of your SEO to-do list? If so, you may want to re-consider how big of a priority it is for you.<\/p>\n<p>That\u2019s because the number of featured snippets shown in Google SERPs continues to decrease, according to data published by Kevin Indig, Shopify\u2019s director of SEO. The data was provided to Indig by SEO software provider Rank Ranger.<\/p>\n<p>As search is a zero sum game, what\u2019s going up while featured snippets decline? That would be People Also Asked (PAA) boxes.<\/p>\n<p><strong>What the data reveals.<\/strong> Indig analyzed three years of data (June 2018 to June 2021), looking at a sample of more than 100,000 keywords, and the percentage of SERP features displayed for those keywords, on both desktop and mobile search.<\/p>\n<p>Two interesting findings:<\/p>\n<ul>\n<li>As featured snippets have declined, the number of PAA boxes has increased. This shift started in March 2020 and can be seen on both desktop and mobile.<\/li>\n<li>PAA boxes are on 10x more SERPs \u2013 65 percent vs. 6 percent as of June 2021. Moz\u2019s MozCast feature shows even larger figures as of today (92.1 percent for PAA, 7.9 percent for featured snippets).<\/li>\n<\/ul>\n<p>You can read Kevin\u2019s full analysis <a href=\"https:\/\/www.kevin-indig.com\/people-also-asked-vs-featured-snippets-3-years-of-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<p><strong>Why we care. <\/strong>Because shifts like this has implications for your day-to-day SEO work and perhaps even result in some unexplained traffic changes. Many tools allow you to track how many featured snippets you\u2019ve won or lost \u2013 and earning a featured snippet can mean greater visibility in the SERPs. With fewer featured snippets, though, this could potentially impact the amount of traffic you get, as well as your organic click-through rates.\u00a0<\/p>\n<p>Does it mean you can safely ignore featured snippets entirely? No. It just means: be aware of how much time you\u2019re investing into optimizing your content specifically to win featured snippets. As with everything, your answer will vary based on your market and the search terms you\u2019re competing for.\u00a0<\/p>\n<hr\/>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12 sel-new-articles mb1\">\n<h3>New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- GPT AdSlot 7 for Ad unit 'SEL_End-of-Story' ### Size: [[800,440],[800,260]] --><\/p>\n<p><!-- End AdSlot 7 --><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" loading=\"lazy\" http:=\"\" data-lazy-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\" loading=\"lazy\"\/><noscript><img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\" loading=\"lazy\"\/><\/noscript>\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tDanny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land\u2019s roster of subject-matter experts. He also helps program our conference series, SMX \u2013 Search Marketing Expo.<\/p>\n<p>Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/google-paa-vs-featured-snippets-data-379290\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is optimizing for featured snippets near the top of your SEO to-do list? If so, you may want to re-consider how big of a priority&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PAA appears 10x more than featured snippets - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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