{"id":7193,"date":"2022-01-27T09:38:08","date_gmt":"2022-01-27T09:38:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/this-marketer-turned-cookie-cutter-landing-pages-into-120000-leads-find-out-how\/"},"modified":"2022-01-27T09:38:08","modified_gmt":"2022-01-27T09:38:08","slug":"this-marketer-turned-cookie-cutter-landing-pages-into-120000-leads-find-out-how","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/this-marketer-turned-cookie-cutter-landing-pages-into-120000-leads-find-out-how\/","title":{"rendered":"This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>\u201cCookie-cutter\u201d is one of the last things you\u2019d wanna hear when it comes to describing your marketing.<\/p>\n<figure class=\"wp-block-image size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border.png.webp 1468w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-150x59.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-560x220.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-80x31.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-768x302.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-1000x394.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-650x256.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-300x118.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Cookie-cutter-search-results-no-border-160x63.png.webp 160w\" sizes=\"(max-width: 1468px) 100vw, 1468px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"578\" src=\"https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border.png\" alt=\"\" cookie=\"\" cutter=\"\" search=\"\" results=\"\" class=\"wp-image-110343 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border.png 1468w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-150x59.png 150w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-560x220.png 560w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-80x31.png 80w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-768x302.png 768w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-1000x394.png 1000w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-650x256.png 650w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-300x118.png 300w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-160x63.png 160w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"578\" src=\"https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border.png\" alt=\"\" cookie=\"\" cutter=\"\" search=\"\" results=\"\" class=\"lazyload wp-image-110343 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border.png 1468w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-150x59.png 150w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-560x220.png 560w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-80x31.png 80w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-768x302.png 768w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-1000x394.png 1000w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-650x256.png 650w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-300x118.png 300w, https:\/\/unbounce.com\/photos\/Cookie-cutter-search-results-no-border-160x63.png 160w\" data-sizes=\"(max-width: 1468px) 100vw, 1468px\"\/><\/source><\/picture><\/figure>\n<p>\u201cMarked by lack of originality or distinction.\u201d \u201cExactly like others.\u201d \u201cNot enough attention is paid to individual differences.\u201d<em> <\/em>In a marketing world where thousands of similar businesses are vying for the same<em> <\/em>customers, this type of marketing simply won\u2019t cut it.<\/p>\n<p>You\u2019ve heard it before: <strong>The only way you\u2019ll catch your audience\u2019s attention is through relevant, unique content<\/strong>. It\u2019s about hitting one customer with a latte ad before they realize it\u2019s only noon and they\u2019re already exhausted, and another with a cold brew promo because dang, it\u2019s hot where they live. While these tailored experiences once seemed serendipitous\u2014they\u2019re now <em>expected<\/em> by your customers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/26gsetuXxUjaWPLA4\/giphy.gif\" alt=\"\"\/><\/noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/media.giphy.com\/media\/26gsetuXxUjaWPLA4\/giphy.gif\" alt=\"\"\/><\/figure>\n<\/div>\n<p>But what\u2019s the fine print? Endless amounts of time? A sizable marketing team? Six arms? Let\u2019s be real\u2014small businesses don\u2019t have the resources to manually tailor their content to each and every prospect.<\/p>\n<p>So, what if we told you<em> <\/em>we know a guy (hear us out) who <strong>came up with a scalable way to create relevant marketing experiences?<\/strong> Better yet, what if we told you <strong>there\u2019s proof that it delivers results<\/strong>? (It\u2019s scored him <em>heaps<\/em> of viable ad campaigns and over 120,000 leads.)\u00a0<\/p>\n<p>The best part is you can do it yourself. So stick around for the <a href=\"#3-steps\">3-step guide <\/a>at the end of this post. Bring a blank landing page, <a href=\"https:\/\/unbounce.com\/product\/smart-traffic\/\">Smart Traffic<\/a>, and your marketing know-how.<\/p>\n<h2>On a Mission To End Cookie-Cutter Marketing<\/h2>\n<p>So\u2026 who\u2019s \u201cthis guy?\u201d\u00a0<\/p>\n<p>Christian Krohn is the founder of <a href=\"https:\/\/patientclicks.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patient Clicks<\/a>, a marketing agency that serves independent paramedical clinics, including physiotherapy, massage therapy, and chiropractic care. He\u2019s spent over 20 years in the industry himself\u2014from owning clinics to running the marketing department for a large national chain.\u00a0<\/p>\n<p>Over his years in the biz, he\u2019s noticed a glaring problem: This industry is <em>overrun <\/em>by cookie-cutter marketing. All websites, ads, and landing pages look the same, making it pretty darn difficult to capture the attention of new patients. He explains:\u00a0<\/p>\n<div class=\"blog-photo\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/source><\/picture><\/div>\n<blockquote class=\"wp-block-quote\">\n<p>Bob\u2019s physiotherapy does one thing, and then Susan\u2019s physiotherapy comes along and sees what Bob does, so Susan copies Bob. Then James copies Susan. And before you know it, everyone\u2019s kinda doing the same thing. \u2014 Christian Krohn, Unbounce Customer and Owner, PatientClicks<\/p>\n<\/blockquote>\n<p>In other words, there was a huge opportunity to help clinics create marketing material that stands out. So when he created Patient Clicks in 2018, his mission was pretty clear: to eliminate cookie-cutter marketing.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot.png.webp 1600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-150x61.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-560x228.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-80x33.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-768x313.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-1536x626.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-1000x408.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-650x265.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-300x122.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Patient-clicks-homepage-screenshot-160x65.png.webp 160w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"652\" src=\"https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot.png\" alt=\"Patient Clicks homepage screenshot\" class=\"wp-image-110248 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot.png 1600w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-150x61.png 150w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-560x228.png 560w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-80x33.png 80w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-768x313.png 768w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-1536x626.png 1536w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-1000x408.png 1000w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-650x265.png 650w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-300x122.png 300w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-160x65.png 160w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"652\" src=\"https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot.png\" alt=\"Patient Clicks homepage screenshot\" class=\"lazyload wp-image-110248 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot.png 1600w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-150x61.png 150w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-560x228.png 560w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-80x33.png 80w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-768x313.png 768w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-1536x626.png 1536w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-1000x408.png 1000w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-650x265.png 650w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-300x122.png 300w, https:\/\/unbounce.com\/photos\/Patient-clicks-homepage-screenshot-160x65.png 160w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/source><\/picture><figcaption class=\"blog-photo-annotation\">A snapshot from Patient Clicks\u2019 homepage \u2b06\ufe0f<\/figcaption><\/figure>\n<\/div>\n<h2>Relevant Marketing Experiences <em>Really<\/em> Pay Off<\/h2>\n<p>Christian\u2019s marketing brings the best of both worlds. <strong>He lands more leads and patients for his clients <em>and<\/em> reduces their cost per conversion and cost per acquisition<\/strong>: \u201cThat\u2019s the name of the game. We want [our clients] to pay as little as possible to acquire a new patient.\u201d\u00a0<\/p>\n<p>Saving money, growing revenue\u2014that\u2019s music to any small business owner\u2019s ears. Some of his clients are seeing <strong><em>hundreds of thousands<\/em> of additional annual revenues<\/strong>. Relevant marketing isn\u2019t just about pleasing your customers. It\u2019s shaping up to be a <strong>huge competitive advantage<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1.png.webp 1304w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-150x60.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-560x222.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-80x32.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-768x305.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-1000x397.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-650x258.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-300x119.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Manvir-testimonial-1-160x64.png.webp 160w\" sizes=\"(max-width: 1304px) 100vw, 1304px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1304\" height=\"518\" src=\"https:\/\/unbounce.com\/photos\/Manvir-testimonial-1.png\" alt=\"Patient Clicks customer testimonial\" class=\"wp-image-110341 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Manvir-testimonial-1.png 1304w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-150x60.png 150w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-560x222.png 560w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-80x32.png 80w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-768x305.png 768w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-1000x397.png 1000w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-650x258.png 650w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-300x119.png 300w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-160x64.png 160w\" sizes=\"auto, (max-width: 1304px) 100vw, 1304px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1304\" height=\"518\" src=\"https:\/\/unbounce.com\/photos\/Manvir-testimonial-1.png\" alt=\"Patient Clicks customer testimonial\" class=\"lazyload wp-image-110341 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Manvir-testimonial-1.png 1304w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-150x60.png 150w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-560x222.png 560w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-80x32.png 80w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-768x305.png 768w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-1000x397.png 1000w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-650x258.png 650w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-300x119.png 300w, https:\/\/unbounce.com\/photos\/Manvir-testimonial-1-160x64.png 160w\" data-sizes=\"(max-width: 1304px) 100vw, 1304px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2.png.webp 1296w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-150x59.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-560x221.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-80x32.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-768x303.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-1000x395.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-650x257.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-300x119.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Paul-testimonial-2-160x63.png.webp 160w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"512\" src=\"https:\/\/unbounce.com\/photos\/Paul-testimonial-2.png\" alt=\"Patient Clicks customer testimonial\" class=\"wp-image-110342 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Paul-testimonial-2.png 1296w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-150x59.png 150w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-560x221.png 560w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-80x32.png 80w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-768x303.png 768w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-1000x395.png 1000w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-650x257.png 650w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-300x119.png 300w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-160x63.png 160w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"512\" src=\"https:\/\/unbounce.com\/photos\/Paul-testimonial-2.png\" alt=\"Patient Clicks customer testimonial\" class=\"lazyload wp-image-110342 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Paul-testimonial-2.png 1296w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-150x59.png 150w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-560x221.png 560w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-80x32.png 80w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-768x303.png 768w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-1000x395.png 1000w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-650x257.png 650w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-300x119.png 300w, https:\/\/unbounce.com\/photos\/Paul-testimonial-2-160x63.png 160w\" data-sizes=\"(max-width: 1296px) 100vw, 1296px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<p>Wait\u2014$300,000+ additional annual revenues?! This isn\u2019t chump change, people.<\/p>\n<h2>25 Clients, 300 Locations, 120,000+ Leads\u2014How Does He Do It?!<\/h2>\n<p>With his clients\u2019 clinics spanning 300 locations, Christian\u2019s gotta deliver relevant content to <em>many<\/em> different visitors. And heck\u2014it\u2019s not like he has time to manually create 300 different landing pages for each campaign, either.\u00a0<\/p>\n<p>So he doesn\u2019t. <strong>He uses landing page templates<\/strong>.<\/p>\n<p>Flabbergasted? I was too. It kinda sounds like Christian is fighting cookie-cutter marketing with cookie cutters.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/lSz7yVdOTAnk2o16RY\/giphy.gif\" alt=\"\"\/><\/noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/media.giphy.com\/media\/lSz7yVdOTAnk2o16RY\/giphy.gif\" alt=\"\"\/><\/figure>\n<\/div>\n<p>Then he explained they aren\u2019t any ol\u2019 templates. <strong>He created his <em>own<\/em> templates tailored to these industries<\/strong>.\u00a0<br \/>\u00a0<br \/>Traditionally, this would involve months of split testing and loads of ad spend. But that\u2019s not how he did it. <strong>He used Unbounce\u2019s <\/strong><a href=\"https:\/\/unbounce.com\/conversion-intelligence\/\"><strong>conversion intelligence<\/strong><\/a><strong> tool, Smart Traffic<\/strong>.<\/p>\n<h2>Smart Traffic: The Secret Sauce<\/h2>\n<p><em>Smart Traffic\u2014you say? What\u2019s that?<\/em><\/p>\n<p><strong>Smart Traffic is an AI-powered marketing tool that makes optimization a reality for even the busiest marketers<\/strong>. We\u2019re not surprised that someone like Christian\u2014with oodles of campaigns on the go\u2014incorporated it into his toolkit.\u00a0<\/p>\n<p>How does it work? You create a few landing page variants, turn it on, and let AI do its thing. In as little as 50 visits, it\u2019ll start reading your visitors\u2019 attributes and send them to the variant most relevant to them.\u00a0<\/p>\n<p><strong>More relevant experiences = more conversions<\/strong>. (No wonder users are seeing <a href=\"https:\/\/unbounce.com\/landing-pages\/how-to-score-double-digit-conversion-rates-a-marketing-heros-journey\/\"><strong>double-digit conversion rates<\/strong><\/a>.)\u00a0<\/p>\n<p>While most marketers will just use Smart Traffic for its AI-powered traffic routing (which is totally groovy by us), Christian takes it a step further: <strong>He also uses Smart Traffic to conduct variant tests<\/strong>. Through these tests, he gains insights on his audience\u2019s preferences\u2014and then uses these insights to build and tweak his templates.\u00a0<\/p>\n<p>These supercharged templates are his starting point for every campaign. That means every variant he publishes is already data-backed from previous tests and the landing page elements are proven to convert in these industries. Now, it\u2019s just a matter of making these templates convert even higher.<\/p>\n<h2>An AI Skeptic-Turned-Advocate<\/h2>\n<p>But he had to take a leap to get there. While Christian describes Smart Traffic as \u201ca linchpin in [his] PPC efforts,\u201d he admits he wasn\u2019t an early adopter. We get it\u2014marketing tools are sprouting up everywhere, so it can be tricky to weed out the bad ones from the good.\u00a0<\/p>\n<p>So he started off cautiously. He turned on Smart Traffic for half of his campaigns and continued to test the other half manually. The verdict?<\/p>\n<div class=\"blog-photo\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/source><\/picture><\/div>\n<blockquote class=\"wp-block-quote\">\n<p>Smart Traffic was exceeding our abilities as humans to test. It was better on every level.<\/p>\n<\/blockquote>\n<p>Now, it\u2019s practically clockwork: he creates a few variants, turns on Smart Traffic, and checks back on the results to gather learnings to tweak his templates. They keep getting better and better, and so do the campaigns\u2019 performances\u2014in no time flat.<\/p>\n<div class=\"blog-photo\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/source><\/picture><\/div>\n<blockquote class=\"wp-block-quote\">\n<p>Smart Traffic provides the levers we need to pull to ensure our paid campaigns are viable. I wouldn\u2019t ever think about leaving Unbounce because it has all the key things we need\u2014even if there was a cheaper platform out there. I\u2019m so content with what we have at Unbounce.<\/p>\n<\/blockquote>\n<p>Curious to see what it\u2019ll do for your campaigns? Jump into our builder with this <a href=\"https:\/\/unbounce.com\/pricing\/\">14-day free trial<\/a> and try your hand at <em>the Christian Method<\/em>. (\u2026Too much?)<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2 id=\"3-steps\">Three Steps for Building Relevant Landing Pages Using Smart Traffic<\/h2>\n<p>You stuck around for the goods\u2014and let me tell you, it\u2019s worth your while. Here\u2019s how you can create those supercharged landing page templates for your own business, straight from Christian\u2019s playbook.<\/p>\n<h3>1. Create a handful of landing page variants<\/h3>\n<p>In order to build a landing page template that\u2019ll convert in your industry, you gotta do some testing to see what resonates with your audience and what doesn\u2019t. To do that, you\u2019ll need some variants.<\/p>\n<p>Variants don\u2019t need to be (and typically aren\u2019t) new landing pages. They are <strong><em>variations<\/em> of one landing page, made to isolate and test an element<\/strong>. You could play around with different:<\/p>\n<ul>\n<li>Layouts<\/li>\n<li>Headlines<\/li>\n<li>Calls to action\u00a0<\/li>\n<li>Form fields\u00a0<\/li>\n<li>Hero images<\/li>\n<\/ul>\n<p>Depending on your business and industry, certain information has to be on your landing page. (Like for paramedical services, you gotta include insurance and payment information, doctor bios, a list of treatable conditions, and patient testimonials.) Once you\u2019ve nailed this down, you need to consider <em>how <\/em>you\u2019ll present this information. That\u2019s where the testing comes in.\u00a0<\/p>\n<p>If this is your first time testing variants, consider taking a page outta Christian\u2019s book:<\/p>\n<div class=\"blog-photo\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/source><\/picture><\/div>\n<blockquote class=\"wp-block-quote\">\n<p>We start with two to three completely different landing pages\u2014visually different, messaging is different\u2014and then eventually Smart Traffic will help pick the winning one. Once we have the winning one, we\u2019ll create multiple variants. Just duplicate the page two to three more times, and then tweak one element at a time, like just the headline. It\u2019s very micro-focused.<\/p>\n<\/blockquote>\n<p>It could be as simple as swapping out hero images, as Christian did for this campaign. Here, he wanted to test if authentic photos from the clinic would perform better than stock photos.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1.png.webp 1600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-150x69.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-543x250.png.webp 543w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-80x37.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-768x354.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-1536x708.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-1000x461.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-650x299.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-300x138.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-1-160x74.png.webp 160w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"737\" src=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1.png\" alt=\"Patient Clicks landing page variant a\" class=\"wp-image-110263 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1.png 1600w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-150x69.png 150w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-543x250.png 543w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-80x37.png 80w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-768x354.png 768w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-1536x708.png 1536w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-1000x461.png 1000w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-650x299.png 650w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-300x138.png 300w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-160x74.png 160w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"737\" src=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1.png\" alt=\"Patient Clicks landing page variant a\" class=\"lazyload wp-image-110263 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1.png 1600w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-150x69.png 150w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-543x250.png 543w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-80x37.png 80w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-768x354.png 768w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-1536x708.png 1536w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-1000x461.png 1000w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-650x299.png 650w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-300x138.png 300w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-1-160x74.png 160w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2.png.webp 1600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-150x67.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-560x250.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-80x36.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-768x343.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-1536x686.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-1000x447.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-650x290.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-300x134.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/patient-clicks-landing-page-2-160x72.png.webp 160w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"715\" src=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2.png\" alt=\"Patient Clicks landing page variant b\" class=\"wp-image-110264 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2.png 1600w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-150x67.png 150w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-560x250.png 560w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-80x36.png 80w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-768x343.png 768w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-1536x686.png 1536w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-1000x447.png 1000w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-650x290.png 650w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-300x134.png 300w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-160x72.png 160w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"715\" src=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2.png\" alt=\"Patient Clicks landing page variant b\" class=\"lazyload wp-image-110264 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2.png 1600w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-150x67.png 150w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-560x250.png 560w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-80x36.png 80w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-768x343.png 768w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-1536x686.png 1536w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-1000x447.png 1000w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-650x290.png 650w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-300x134.png 300w, https:\/\/unbounce.com\/photos\/patient-clicks-landing-page-2-160x72.png 160w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<p>These little changes may seem insignificant, but they all add up to provide a clearer picture of your target audience\u2014and what\u2019ll get them to convert. Whether you\u2019re a digital marketing intern or a bigshot CMO with years of experience, if you simply publish one landing page and never look back\u2014you\u2019ll never know <em>why<\/em> some convert and others bounce.\u00a0<\/p>\n<p>So create that landing page. Duplicate it. Build some variants. And publish \u2019em.<\/p>\n<h3>2. Turn on Smart Traffic<\/h3>\n<p>Really, that\u2019s it. One click and you\u2019re done. Set it\u2014and then forget it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot.png.webp 1600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-150x29.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-560x109.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-80x16.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-768x149.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-1536x298.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-1000x194.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-650x126.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-300x58.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-screenshot-160x31.png.webp 160w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"310\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-screenshot.png\" alt=\"Smart Traffic UI\" class=\"wp-image-110266 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/smart-traffic-screenshot.png 1600w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-150x29.png 150w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-560x109.png 560w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-80x16.png 80w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-768x149.png 768w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-1536x298.png 1536w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-1000x194.png 1000w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-650x126.png 650w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-300x58.png 300w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-160x31.png 160w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"310\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-screenshot.png\" alt=\"Smart Traffic UI\" class=\"lazyload wp-image-110266 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/smart-traffic-screenshot.png 1600w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-150x29.png 150w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-560x109.png 560w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-80x16.png 80w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-768x149.png 768w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-1536x298.png 1536w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-1000x194.png 1000w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-650x126.png 650w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-300x58.png 300w, https:\/\/unbounce.com\/photos\/smart-traffic-screenshot-160x31.png 160w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<p>The main reason why small businesses put off testing and optimization tactics is because they take a whole lotta time and resources. Find a tool that\u2019ll do the legwork for you, and all of a sudden it becomes a possibility.\u00a0<\/p>\n<p>To Christian and his team, this is one of Smart Traffic\u2019s biggest selling points. With Smart Traffic handling the testing and optimization,<strong> you can put your bandwidth into other parts of the business<\/strong>.\u00a0<\/p>\n<div class=\"blog-photo\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/source><\/picture><\/div>\n<blockquote class=\"wp-block-quote\">\n<p>Manually tracking is way more labor-intensive and time-consuming. We\u2019ve been super busy\u2026but we do know in the back of our minds that [Smart Traffic] will find the right variant for us and continue to show the right variant until we\u2019re ready to get back in there and put ideas into some new variants.<\/p>\n<\/blockquote>\n<p>Once Smart Traffic is turned on, you too can sit back and let AI do its thing. Heck, go ahead and work on another task\u2014<strong>your optimization strategy is officially on autopilot<\/strong>.\u00a0<\/p>\n<p>You\u2019ll know Smart Traffic is starting to work its magic when you see the Learning Status shift to \u201cOptimizing\u201d on the dashboard.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing.png.webp 1600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-150x20.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-560x76.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-80x11.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-768x104.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-1536x208.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-1000x136.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-650x88.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-300x41.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-optimizing-160x22.png.webp 160w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"217\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-optimizing.png\" alt=\"Smart Traffic in optimization mode\" class=\"wp-image-110275 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/smart-traffic-optimizing.png 1600w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-150x20.png 150w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-560x76.png 560w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-80x11.png 80w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-768x104.png 768w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-1536x208.png 1536w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-1000x136.png 1000w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-650x88.png 650w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-300x41.png 300w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-160x22.png 160w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"217\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-optimizing.png\" alt=\"Smart Traffic in optimization mode\" class=\"lazyload wp-image-110275 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/smart-traffic-optimizing.png 1600w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-150x20.png 150w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-560x76.png 560w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-80x11.png 80w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-768x104.png 768w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-1536x208.png 1536w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-1000x136.png 1000w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-650x88.png 650w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-300x41.png 300w, https:\/\/unbounce.com\/photos\/smart-traffic-optimizing-160x22.png 160w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<p>If you\u2019re curious how Smart Traffic is impacting your performance, you can also see the conversions gained and the conversion lift in this dashboard. It\u2019s pretty satisfying to see it all come together.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351.png.webp 1600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-150x17.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-560x63.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-80x9.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-768x86.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-1536x173.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-1000x113.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-650x73.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-300x34.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-conversions-e1642713773351-160x18.png.webp 160w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"180\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351.png\" alt=\"Smart Traffic conversion rate\" class=\"wp-image-110280 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351.png 1600w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-150x17.png 150w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-560x63.png 560w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-80x9.png 80w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-768x86.png 768w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-1536x173.png 1536w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-1000x113.png 1000w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-650x73.png 650w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-300x34.png 300w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-160x18.png 160w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"180\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351.png\" alt=\"Smart Traffic conversion rate\" class=\"lazyload wp-image-110280 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351.png 1600w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-150x17.png 150w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-560x63.png 560w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-80x9.png 80w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-768x86.png 768w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-1536x173.png 1536w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-1000x113.png 1000w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-650x73.png 650w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-300x34.png 300w, https:\/\/unbounce.com\/photos\/smart-traffic-conversions-e1642713773351-160x18.png 160w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<h3>3. Take those juicy insights and build a template<\/h3>\n<p>You created variants to test an element of your landing page. You turned on Smart Traffic. It\u2019s optimizing like nobody\u2019s business. Now what?\u00a0<\/p>\n<p>You start taking notes. <strong>After each test, you\u2019ll uncover a nugget of information that\u2019ll help you build a cookie-cutter template that\u2019s relevant to your industry and audience<\/strong>. Christian explains:<\/p>\n<div class=\"blog-photo\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignright size-full wp-image-96860 webpexpress-processed\" src=\"https:\/\/unbounce.com\/photos\/CI_Manifesto_Profiles_Christian_Krohn.jpg\" alt=\"Christian Krohn, Unbounce Customer and Owner, PatientClicks\" width=\"90\" height=\"90\"\/><\/source><\/picture><\/div>\n<blockquote class=\"wp-block-quote\">\n<p>As we continue to do more testing and acquire more knowledge on which variants\u2014and which aspects of those variants\u2014perform better, they become locked in templates. Then when we get new clients, we plug them in right away. It may not work perfectly, but we have a great baseline to start from, and then we tweak for that client\u2014instead of starting all over again from scratch.<\/p>\n<\/blockquote>\n<p>Take a look at your dashboard. Which variants are performing well? Which ones aren\u2019t? What\u2019s different about them?<\/p>\n<div class=\"curated-tip\">\n<div class=\"container inner text-left\">\n<p><span style=\"font-weight: 400;\">Tip: One underrated feature of Smart Traffic is that it\u2019ll suggest deactivating variants that aren\u2019t performing well. So what? This boosts your ROI by focusing traffic on your best-performing variants.\u00a0 <\/span><\/p>\n<\/div>\n<\/div>\n<p>For this campaign, Christian tested a call option and look how much better it\u2019s performing:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign.png.webp 1600w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-150x29.png.webp 150w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-560x109.png.webp 560w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-80x16.png.webp 80w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-768x150.png.webp 768w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-1536x300.png.webp 1536w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-1000x195.png.webp 1000w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-650x127.png.webp 650w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-300x59.png.webp 300w, https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/Christian-campaign-160x31.png.webp 160w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"312\" src=\"https:\/\/unbounce.com\/photos\/Christian-campaign.png\" alt=\"Patient Clicks' client campaign results\" class=\"wp-image-110296 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Christian-campaign.png 1600w, https:\/\/unbounce.com\/photos\/Christian-campaign-150x29.png 150w, https:\/\/unbounce.com\/photos\/Christian-campaign-560x109.png 560w, https:\/\/unbounce.com\/photos\/Christian-campaign-80x16.png 80w, https:\/\/unbounce.com\/photos\/Christian-campaign-768x150.png 768w, https:\/\/unbounce.com\/photos\/Christian-campaign-1536x300.png 1536w, https:\/\/unbounce.com\/photos\/Christian-campaign-1000x195.png 1000w, https:\/\/unbounce.com\/photos\/Christian-campaign-650x127.png 650w, https:\/\/unbounce.com\/photos\/Christian-campaign-300x59.png 300w, https:\/\/unbounce.com\/photos\/Christian-campaign-160x31.png 160w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"312\" src=\"https:\/\/unbounce.com\/photos\/Christian-campaign.png\" alt=\"Patient Clicks' client campaign results\" class=\"lazyload wp-image-110296 webpexpress-processed\" srcset=\"https:\/\/unbounce.com\/photos\/Christian-campaign.png 1600w, https:\/\/unbounce.com\/photos\/Christian-campaign-150x29.png 150w, https:\/\/unbounce.com\/photos\/Christian-campaign-560x109.png 560w, https:\/\/unbounce.com\/photos\/Christian-campaign-80x16.png 80w, https:\/\/unbounce.com\/photos\/Christian-campaign-768x150.png 768w, https:\/\/unbounce.com\/photos\/Christian-campaign-1536x300.png 1536w, https:\/\/unbounce.com\/photos\/Christian-campaign-1000x195.png 1000w, https:\/\/unbounce.com\/photos\/Christian-campaign-650x127.png 650w, https:\/\/unbounce.com\/photos\/Christian-campaign-300x59.png 300w, https:\/\/unbounce.com\/photos\/Christian-campaign-160x31.png 160w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/source><\/picture><\/figure>\n<\/div>\n<p>Now, he includes click-to-calls in most of his templates and campaigns.\u00a0<\/p>\n<p>While testing still requires some work, it becomes much more feasible with Smart Traffic. You don\u2019t need to wait months for data to come in. You don\u2019t need the expertise to analyze this data. You can leave all that in the hands of AI.\u00a0<\/p>\n<p>Before you know it, you\u2019ll have a few tests under your belt, which means it\u2019s time to build your template. With this template in tow, every single variant you create moving forward will be powerful and relevant.<\/p>\n<p>The bar is officially set\u2014and it\u2019s set higher. Your focus will shift from converting visitors to converting <em>more<\/em> visitors. Yep, with Smart Traffic, you can have your cookie and eat it too.<\/p>\n<div class=\"blog-cta-image-section\" data-ga=\"\"><a href=\"https:\/\/unbounce.com\/product\/smart-traffic\/\" target=\"_blank\" data-campaign=\"\" rel=\"noopener\"><picture><source data-srcset=\"https:\/\/unbounce.com\/wp-content\/webp-express\/webp-images\/doc-root\/photos\/smart-traffic-blog-visual-cta.jpg.webp\" type=\"image\/webp\"><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-blog-visual-cta.jpg\" alt=\"\" width=\"2260\" height=\"1216\" class=\"webpexpress-processed\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unbounce.com\/photos\/smart-traffic-blog-visual-cta.jpg\" alt=\"\" width=\"2260\" height=\"1216\" class=\"lazyload webpexpress-processed\"\/><\/source><\/picture><\/a><\/div>\n<\/div>\n<iframe src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/unbounce.com\/marketing-ai\/turn-cookie-cutter-landing-pages-into-leads\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCookie-cutter\u201d is one of the last things you\u2019d wanna hear when it comes to describing your marketing. \u201cMarked by lack of originality or distinction.\u201d \u201cExactly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/this-marketer-turned-cookie-cutter-landing-pages-into-120000-leads-find-out-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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