{"id":7156,"date":"2022-01-27T07:28:56","date_gmt":"2022-01-27T07:28:56","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/b2bmx-2022-a-hopeful-return\/"},"modified":"2022-01-27T07:28:56","modified_gmt":"2022-01-27T07:28:56","slug":"b2bmx-2022-a-hopeful-return","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/b2bmx-2022-a-hopeful-return\/","title":{"rendered":"B2BMX 2022: A Hopeful Return"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n
\n

\n Marketers eager to rejoin the world in person won’t want to miss the first B2B Marketing Exchan<\/a>ge<\/a> taking place in Scottsdale since 2020. (And not just<\/i> because it was the last event many of us had the opportunity to attend before the first lockdowns began.)\n <\/p>\n

\n Step back into civilization at parties and networking events; meet wonderful new people to build connections and share marketing insights. It’s all happening at The Phoenician<\/a> luxury resort near the cultural districts of Old Town Scottsdale in Arizona.\n <\/p>\n

\n You’ll find great opportunities to meet the pros with common challenges and interests if you follow the best track for you. There are five this year: Content2Conversion, Demand Gen Summit, ABM in Action Live, Sales Impact Summit<\/b> and Go-To-Market Strategy<\/b>.\n <\/p>\n<\/p><\/div>\n

\n Safety First\n <\/div>\n
\n

\n If you’re hesitant to venture out, the B2BMX 2022 health and safety precautions may calm your nerves. They include vaccination and mask requirements, disinfecting protocols and social distancing, but there are many more. You can download the full list of the precautions from the Health & Safety tab at the top of the Agenda<\/a> page.\n <\/p>\n<\/p><\/div>\n

\n Hands-On Workshops & Special Sessions\n <\/div>\n
\n

\n All-Access Passholders can attend their choice of workshops on Monday, February 28. There are seven options on the agenda so far, but of course we recommend our own Content Storytelling Workshop: Build Vibrant Narratives That Inspire Action<\/a>. The workshop runs from 9:30 a.m. to 12 p.m. So by lunchtime, you’ll have lots of helpful notes on your own content before many of the Standard passholders even land in Phoenix.\n <\/p>\n

\n B2BMX develops an agenda that caters to everyone. Visit the agenda page for the latest list of case studies, breakouts, networking sessions and the B2B Lab.\n <\/p>\n<\/p><\/div>\n

\n Lunch & Learn Sessions\n <\/div>\n
\n

\n Anyone who wants to make the most of every second should consider attending a Lunch & Learn session to soak up expert insights over lunch.\n <\/p>\n