{"id":7139,"date":"2022-01-27T06:23:06","date_gmt":"2022-01-27T06:23:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/alphasights-cmo-on-building-an-authentic-employer-branding-strategy\/"},"modified":"2022-01-27T06:23:06","modified_gmt":"2022-01-27T06:23:06","slug":"alphasights-cmo-on-building-an-authentic-employer-branding-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/27\/alphasights-cmo-on-building-an-authentic-employer-branding-strategy\/","title":{"rendered":"AlphaSights CMO on Building an Authentic Employer Branding Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><em>Gabriela Henault, CMO of AlphaSights takes the hot seat.<\/em><\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/anchor.fm\/radicallytransparent\/embed\/episodes\/AlphaSights-CMO-on-Building-an-Authentic-Employer-Branding-Strategy-e1bl6sr\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em> Or catch us on Apple Podcasts, Spotify, or <a href=\"https:\/\/youtu.be\/fyJiaUr4CH8\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/em><\/p>\n<h2>Watch the recording:<\/h2>\n<p><iframe loading=\"lazy\" title=\"CMO of AlphaSight on Building an Authentic Employer Branding Strategy\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/fyJiaUr4CH8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em>Want to hear more from renowned marketing leaders? Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/podcast\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n<h2>Episode Summary<\/h2>\n<p><a href=\"https:\/\/www.alphasights.com\/\" target=\"_blank\" rel=\"noopener\">AlphaSights<\/a> CMO, <a href=\"https:\/\/www.linkedin.com\/in\/gabriela-henault-81815115\/\" target=\"_blank\" rel=\"noopener\">Gabriela Henault<\/a>, takes the hot seat on this episode of Radically Transparent. According to Gabriela, it\u2019s no secret people are the lifeblood of every business. But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer.<\/p>\n<p>Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. She outlines how marketing has become central to B2B organizations and how her team gets involved in every aspect of problem-solving\u2013 which has a massive, company-wide positive impact. And most importantly, she speaks candidly about how she is meeting employees and candidates where they are in their expectations by asking herself difficult questions about what candidates want vs. what they need.<\/p>\n<h2>Meet Gabriela Henault<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12076\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-8.09.55-263x257.png\" alt=\"\" width=\"244\" height=\"238\" data-srcset=\"https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-8.09.55-263x257.png 263w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-8.09.55-366x357.png 366w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-8.09.55.png 666w\" data-sizes=\"auto, (max-width: 244px) 100vw, 244px\"\/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/gabriela-henault\/\" target=\"_blank\" rel=\"noopener\">Gabriela Henault<\/a>\u00a0is Chief Marketing Officer at <a href=\"https:\/\/www.alphasights.com\/\" target=\"_blank\" rel=\"noopener\">AlphaSights<\/a>, a global knowledge on-demand platform that connects investment and business leaders seeking to make more informed decisions. With her deep experience in brand building and developing marketing strategies that drive commercial impact, she\u2019s played a pivotal role in scaling the marketing function to support the needs of a growing business, and sharpen AlphaSights\u2019 proposition across its key stakeholders.<\/p>\n<p>After starting her career in advertising at AMV BBDO, Gabriela joined Prophet, a brand and marketing consultancy where she advised Fortune 100 companies spanning B2B and B2C. She studied political sciences at Georgetown University, and now lives in London.<\/p>\n<h2>Stay in the Loop<\/h2>\n<p><strong>Radically Transparent<\/strong> is a podcast geared towards the modern-day B2B marketer. Host <a href=\"https:\/\/www.linkedin.com\/in\/jennifergutman\/\" target=\"_blank\" rel=\"noopener\">Jennifer Gutman<\/a> and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.<\/p>\n<p>Each episode shines a light on the inner workings of B2B leadership\u2013 including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today\u2019s most interesting marketers.<\/p>\n<p>Quickly becoming one of <a href=\"https:\/\/www.oktopost.com\/\" target=\"_blank\" rel=\"noopener\">Oktopost<\/a>\u2019s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.<\/p>\n<p>Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/podcast\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Like What You Heard?<\/h2>\n<p>Help us get the word out! Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Click on the podcast subscription and scroll down to Ratings &amp; Reviews to give it a star rating.<\/p>\n<p>It\u2019ll take you less than a minute and it\u2019ll help us spread the word about Radically Transparent.<\/p>\n<h3>Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today:<\/h3>\n<ul>\n<li>We\u2019re on Apple Podcasts<\/li>\n<li><a href=\"https:\/\/youtu.be\/fyJiaUr4CH8\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/li>\n<li>And on Spotify<\/li>\n<\/ul>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/cmo-employer-branding\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gabriela Henault, CMO of AlphaSights takes the hot seat. Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: Want to hear more&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AlphaSights CMO on Building an Authentic Employer Branding Strategy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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