{"id":71229,"date":"2025-04-02T08:04:33","date_gmt":"2025-04-02T08:04:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/02\/everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape-chief-marketing-technologist\/"},"modified":"2025-04-02T08:05:59","modified_gmt":"2025-04-02T08:05:59","slug":"everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape-chief-marketing-technologist","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/04\/02\/everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape-chief-marketing-technologist\/","title":{"rendered":"Everything you could want to know about AI, martech stacks, and the 2025 marketing technology landscape \u2013 Chief Marketing Technologist"},"content":{"rendered":"

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\"#MartechDay\"#MartechDay<\/a><\/figure>\n

Sorry I\u2019ve been a bit quiet this previous month. I\u2019ve been heads down on analysis for our State of Martech 2025<\/em> report that we\u2019ll be releasing on #MartechDay<\/strong><\/a> \u2014\u00a0Might 6 \u2014 together with the 2025 advertising and marketing know-how panorama. And the 2025 Stackie Awards<\/a>. And a collection of zero-fluff interviews with six trade leaders who’re sponsoring our occasion this yr.<\/p>\n

We\u2019ll unveil all of it in a big, free virtual event<\/a> that you simply\u2019re invited to.<\/p>\n

Belief me, you\u2019re not going to wish to miss this. So take a second proper now to register for #MartechDay 2025<\/strong><\/a>. It\u2019s free to attend, whether or not you catch any of the classes stay on Might 6 or watch them at your comfort on-demand. You\u2019ll even be the very first to get our full ~100-page report with all our knowledge and evaluation.<\/p>\n

The tl;dr<\/em> of our agenda: holy crap, there\u2019s a metric f-ton taking place in martech proper now.<\/p>\n

(That\u2019s a technical time period, by the best way.)<\/p>\n

In all seriousness, in my practically 4 a long time (!) of working in software program and advertising and marketing, I\u2019ve by no means seen something like this. The Web revolution of the mid-90\u2019s comes shut in its transformative energy. However that took a great 10-20 years to play out. What\u2019s taking place with AI proper now could be at the least the identical scale of disruptive innovation \u2014 however insanely accelerated, like watching a Loom video on 5X playback pace.<\/p>\n

Me and Frans Riemersma, my intrepid collaborator on this challenge, will do our greatest in a 60-minute keynote to interrupt it down for you.<\/p>\n

Final yr, the marketing technology landscape<\/strong><\/a> surpassed 14,000 industrial options \u2014 thanks largely to the proliferation of AI-native martech startups. This yr, did it develop? Shrink? Did the long-predicted apocalypse of VC-funded martech SaaS corporations lastly arrive? (I\u2019m wanting on the reply proper now and it\u2019s taking each ounce of my self-control to not give it away till #MartechDay<\/a>. It\u2019s\u2026 exceptional, in a number of methods.)<\/em><\/p>\n

\"Martech\"Martech<\/a><\/figure>\n

The lengthy tail of specialised martech instruments \u2014 together with many new, AI-native ones which have popped up over the previous couple of years \u2014 continues to be an enchanting mixture of startups, vertical trade merchandise, regional leaders, ecosystem entrepreneurs, and productized service-firm choices. However the larger story is the quickly increasing hypertail<\/em><\/strong> of custom-built software program that AI-powered low-code\/no-code platforms have supercharged by letting nearly anybody create an app, an agent, or an automation by describing it in a immediate. It\u2019s conversational coding, with out the code.<\/p>\n

As Andrej Karpathy famous, \u201cThe most popular new programming language is English.\u201d<\/p>\n

\"Approximate\"Approximate<\/a><\/figure>\n

In our keynote and report, we\u2019ll share the outcomes of our survey of AI & Martech Stacks<\/strong>, revealing how advertising and marketing groups are incorporating AI at a extra structural degree into their advertising and marketing operations. Brace your self, the phrase \u201cagentic\u201d could also be used greater than as soon as. However we\u2019ll minimize by the hype and concentrate on actual adoption and the foundational shifts in stack structure that we\u2019re seeing within the subject.<\/p>\n

We\u2019ll stroll by an up to date model of the stylized new-gen martech stack that I shared last month<\/a>. (I\u2019ve determined that \u201cprograms of data\u201d is a extra correct description than \u201cprograms of fact\u201d \u2014 for causes we\u2019ll clarify in our presentation.) In brief: AI brokers are altering worker experiences and buyer experiences, however the core platforms and infrastructure of the martech stack are the foundations on which these brokers function. The stack must adapt, however it\u2019s not a wholesale alternative. At the least not on the close to horizon.<\/p>\n

\"The\"The<\/a><\/figure>\n

There\u2019s far more we\u2019ll cowl, however hopefully this offers you a way of what to anticipate.<\/p>\n

Following our keynote, govt consultants from our six great sponsors, who’ve made it doable for us to share all of this analysis without charge to you, will be a part of me and Frans for a collection of candid hearth chats. These will not be gross sales pitches. They\u2019re no-fluff discussions on the exhausting matters that these leaders are navigating with their corporations and prospects in the true world, working with many prime manufacturers worldwide:<\/p>\n