{"id":7025,"date":"2022-01-26T23:00:38","date_gmt":"2022-01-26T23:00:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/the-b2b-marketers-guide-to-podcast-promotion\/"},"modified":"2022-01-26T23:00:38","modified_gmt":"2022-01-26T23:00:38","slug":"the-b2b-marketers-guide-to-podcast-promotion","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/the-b2b-marketers-guide-to-podcast-promotion\/","title":{"rendered":"The B2B Marketer’s Guide to Podcast Promotion"},"content":{"rendered":"

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We\u2019ve talked a lot about why you should start a high-quality podcast, but creating binge-worthy audio content is only part of the podcast equation. Making sure your content reaches the right listeners is just as important\u200a\u2014\u200aif not more so\u200a\u2014\u200athan producing your show. <\/p>\n

When you combine relevant, engaging content with a thoughtful and intentional promotion plan, this is where the real magic happens!<\/p>\n

Now you might be wondering: What are the best ways to find the right people and convert them into loyal subscribers?<\/p>\n

Well, if you\u2019re looking for ideas to get started with your podcast promotion, we\u2019ve got plenty! We tapped Wistia\u2019s Growth Marketing team to learn their best tips and tricks for promoting a podcast. They\u2019ve got tons of experience, gained from promoting Wistia\u2019s original podcasts The Brandwagon Interviews<\/em><\/a>, Talking Too Loud<\/em><\/a>, and A Better Workplace<\/em><\/a>. <\/p>\n

In this handy-dandy guide, the team will share everything you need to know about getting your podcast out into the world, from the types of assets you should create to all the promotional channels you can use. <\/p>\n<\/section>\n

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To begin, creating a distinguishable brand for your podcast will play a big role in helping listeners remember your show when you promote it across different channels. Here are some branded promo assets your business should make before you launch your show. <\/p>\n

The \u201cbefore\u201d part is important! Doing the work ahead of the launch makes it easier for you in the long run and ensures you don\u2019t have to transition from your original branding to something new.<\/p>\n

Create a show trailer<\/a><\/h3>\n

A podcast show trailer will help folks understand the overall gist of what your show is all about. Think about how you can quickly pique people\u2019s interest. <\/p>\n

Instead of pulling soundbites from your episodes\u200a\u2014\u200awhich most people won\u2019t have context for yet\u200a\u2014\u200ait might be more helpful to make an intro of what your show is about and feature the show\u2019s host or hosts. You can also use the trailer to announce when your podcast is coming out and when they can expect new episodes. <\/p>\n

Here\u2019s the trailer we made for A Better Workplace<\/em><\/a>, our original podcast where Wistia\u2019s VP of People, Jane Jaxon, and Customer Support Champ, Colin Dinnie, have candid conversations about diversity, equity, and inclusion. Together, they shine a light on what it takes to build a better workplace for all. <\/p>\n