{"id":6998,"date":"2022-01-26T21:50:05","date_gmt":"2022-01-26T21:50:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/the-5-elements-of-your-core-story\/"},"modified":"2022-01-26T21:50:05","modified_gmt":"2022-01-26T21:50:05","slug":"the-5-elements-of-your-core-story","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/the-5-elements-of-your-core-story\/","title":{"rendered":"The 5 Elements Of Your Core Story"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"content\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-John-Jantsch-Core-Story.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with John Jantsch<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56418 alignleft\" alt=\"john-jantsch\" width=\"229\" height=\"229\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2.png 1080w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-300x300.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-1024x1024.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-150x150.png 150w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-768x768.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-50x50.png 50w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-250x250.png 250w \" data-lazy-data-sizes=\"(max-width: 229px) 100vw, 229px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56418 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2.png\" alt=\"john-jantsch\" width=\"229\" height=\"229\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2.png 1080w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-300x300.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-1024x1024.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-150x150.png 150w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-768x768.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-50x50.png 50w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/07\/Podcast-Images-2-1-2-250x250.png 250w \" data-sizes=\"auto, (max-width: 229px) 100vw, 229px\"\/><\/noscript>In this episode of the <a href=\"https:\/\/ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/\">Duct Tape Marketing Podcast<\/a>, I\u2019m doing a solo show on creating your core messaging, and I walk through how to create your core story script.<\/p>\n<h3><b>Key Takeaway: <\/b><\/h3>\n<p>The development of your core messaging and your story is imperative to your overall marketing strategy. You can attract even more ideal customers through the story that you know they are telling themselves and by crafting your story that makes it clear how you can help them solve their problems. In this episode, I\u2019m covering my exact 5 part framework that can help you develop your core story script.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" alt=\"\" width=\"1\" height=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\"\/><\/noscript><\/p>\n<h3>Topics I cover:<\/h3>\n<ul>\n<li>[1:54] Why people want us to tell a story about the problem we can solve for them<\/li>\n<li>[2:53] Breaking down the core story script<\/li>\n<li>[3:18] The uses of your core story<\/li>\n<li>[4:50 Defining the problem that exists today<\/li>\n<li>[7:51] Example of how to explain the outside forces driving that problem<\/li>\n<li>[8:32] Painting the picture of the reader\u2019s world without the problem<\/li>\n<li>[10:41] Explaining the solution that exists today<\/li>\n<li>[10:47] Creating a firm call to action<\/li>\n<li>[11:06] Recap of the five elements of your core story script<\/li>\n<li>[11:32] How to brainstorm and begin writing your script<\/li>\n<li>[13:39] How <a href=\"https:\/\/amzn.to\/3qXK02K\" target=\"_blank\" rel=\"noopener\">the Ultimate Marketing Engine<\/a> can help you with this entire process<\/li>\n<\/ul>\n<div>\n<h3 class=\"ll-at-background\">Resources I Mention:<\/h3>\n<h3 class=\"ll-at-background\">More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:<\/h3>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a>, <a href=\"https:\/\/www.wix.com\/ecommerce\/website\" target=\"_blank\" rel=\"noopener\">Wix<\/a>, and <a href=\"https:\/\/www.agorapulse.com\/coasmm\/?utm_campaign=TRF_UK_TOF_0122_COASMMDCTPODCAST&amp;utm_medium=paid&amp;utm_source=thirdparty\" target=\"_blank\" rel=\"noopener\">AgoraPulse<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" alt=\"\" width=\"300\" height=\"116\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png\" alt=\"\" width=\"300\" height=\"116\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58056 alignleft\" alt=\"\" width=\"232\" height=\"90\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix.png 2560w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-300x117.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-1024x398.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-768x299.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-1536x598.png 1536w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-2048x797.png 2048w \" data-lazy-data-sizes=\"(max-width: 232px) 100vw, 232px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58056 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix.png\" alt=\"\" width=\"232\" height=\"90\" data-srcset=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix.png 2560w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-300x117.png 300w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-1024x398.png 1024w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-768x299.png 768w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-1536x598.png 1536w , https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2022\/01\/wix-2048x797.png 2048w \" data-sizes=\"auto, (max-width: 232px) 100vw, 232px\"\/><\/noscript><a href=\"https:\/\/www.wix.com\/ecommerce\/website\" target=\"_blank\" rel=\"noopener\">Wix<\/a> is the industry-leading eCommerce platform with a\u00a0 future-ready, customizable robust solution for merchants who mean business. Wix eCommerce is the complete solution for entrepreneurs, omnichannel retailers, and brands who wish to launch, run and scale their online stores successfully. Go to <a href=\"https:\/\/www.wix.com\/ecommerce\/website\" target=\"_blank\" rel=\"noopener\">Wix.com\/ecommerc<\/a>e today and join over 700,000 active stores selling worldwide with Wix eCommerce.<br \/>\n<span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/p>\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_47490\">\n<div class=\"tl-style\" id=\"tve_tcb2_set-027\" data-state=\"12\" data-form-state=\"\">\n<div class=\"tve-leads-conversion-object\" data-tl-type=\"shortcode_47490\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" style=\"\" data-css=\"tve-u-0606f275330aed\">\n<div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\" data-css=\"tve-u-1606f275330af1\">\n<div class=\"tcb-flex-row tcb-resized tcb--cols--2\" data-css=\"tve-u-2606f275330af3\">\n<div class=\"tcb-flex-col\" data-css=\"tve-u-3606f275330af5\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"border-radius: 0px; overflow: hidden;\" data-css=\"tve-u-4606f275330af6\">\n<div class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\" data-css=\"tve-u-5606f275330af7\" style=\"\"><span class=\"tve_image_frame\" style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"tve_image wp-image-51148\" alt=\"\" width=\"152\" height=\"198\" title=\"No Overhead ebook\" data-id=\"51148\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-09-at-8.19.31-AM.png\" style=\"\" data-css=\"tve-u-6606f275330af9\" data-width=\"152\" data-height=\"198\" data-init-width=\"406\" data-init-height=\"528\"\/><\/noscript><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"tcb-flex-col\" data-css=\"tve-u-7606f275330afb\" style=\"\">\n<div class=\"tcb-col tve_empty_dropzone\" style=\"\" data-css=\"tve-u-8606f275330afd\">\n<div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-9606f275330aff\">\n<p data-css=\"tve-u-10606f275330b00\" data-default=\"Enter your text here...\"><span data-css=\"tve-u-11606f275330b02\" style=\"font-size: 24px;\">Free eBook\u00a0<br \/><\/span><span data-css=\"tve-u-12606f275330b03\" style=\"font-size: 32px; font-family: Lora;\">7 Steps to Scale Your Consulting Practice Without Adding Overhead<\/span><br \/><span data-css=\"tve-u-13606f275330b05\" style=\"font-size: 35px; font-family: Lora;\"\/><\/p>\n<p data-css=\"tve-u-14606f275330b06\" data-default=\"Enter your text here...\" style=\"\"><span data-css=\"tve-u-15606f275330b08\" style=\"font-family: Lora;\"><span data-css=\"tve-u-16606f275330b09\"><em><em>The Duct Tape Marketing Consultant Network has helped me to grow my business by over\u00a0<span data-css=\"tve-u-17606f275330b0a\">40% in the last 12 months.<\/span> ~ Michael Quinn &#8211; Michael Quinn Agency, Fargo, ND<\/em><\/em><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/5-elements-of-your-core-story\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I\u2019m doing a solo show on creating your core messaging, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 5 Elements Of Your Core Story - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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