{"id":6990,"date":"2022-01-26T21:32:05","date_gmt":"2022-01-26T21:32:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/how-to-produce-actionable-content-throughout-the-marketing-funnel\/"},"modified":"2022-01-26T21:32:05","modified_gmt":"2022-01-26T21:32:05","slug":"how-to-produce-actionable-content-throughout-the-marketing-funnel","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/how-to-produce-actionable-content-throughout-the-marketing-funnel\/","title":{"rendered":"How to produce actionable content throughout the marketing funnel"},"content":{"rendered":"

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Many brands struggle to understand the ins and outs of their content marketing funnels. They often find it difficult to know what people are looking for and which pieces of content address their needs.<\/p>\n

\u201cWhen people enter your funnel, you have no idea where they came from or where they\u2019re going,\u201d said Andrea Cruz, associate director of digital marketing at KoMarketing, in her presentation at SMX Next<\/a>.<\/p>\n

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