{"id":6986,"date":"2022-01-26T21:20:04","date_gmt":"2022-01-26T21:20:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/"},"modified":"2022-01-26T21:20:04","modified_gmt":"2022-01-26T21:20:04","slug":"email-marketing-gamification-making-your-emails-more-fun","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/","title":{"rendered":"Email Marketing Gamification: Making Your Emails More Fun"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<h4 class=\"entry-byline\">By <a href=\"\" title=\"Posts by Jenna Bunnell\" rel=\"author\">Jenna Bunnell<\/a>  <span class=\"entry-date\">January 26, 2022<\/span><\/h4>\n<h3 class=\"entry-excerpt\"\/>\n<p>Email marketing gamification is a fun and interactive way to increase email engagement. Get inspired and send your own gamified emails today.<\/p>\n<p>Everyone loves a discount, but the generic \u201chere\u2019s 10 percent off your next purchase\u201d email has become pretty overused.<\/p>\n<p>A customer\u2019s email inbox is a sea of marketing messages, and small businesses are finding it harder than ever to create emails that stand out.\u00a0<\/p>\n<p><a href=\"https:\/\/blog.aweber.com\/learn\/email-marketing-statistics.htm\">65 percent of companies achieve average open rates of between 11 percent and 50 percent<\/a>. Click-through rates are even lower \u2013 77 percent of small businesses have an average click-through of just zero to 10 percent.\u00a0<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" alt=\"Average email click-through rate statistics\" class=\"wp-image-90949\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2.png 1400w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png\" alt=\"Average email click-through rate statistics\" class=\"wp-image-90949\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2.png 1400w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>So, how can you improve your email engagement rate? If your other email marketing strategies aren\u2019t producing the results you desire, email gamification might be the answer.<\/p>\n<h2 id=\"h-what-is-email-marketing-gamification\">What is email marketing gamification?<\/h2>\n<p>Gamification is the technique of adding game design elements into non-game applications. This can be used in anything from websites and learning management systems to \u2013 of course \u2013 emails.<\/p>\n<p>Email marketing gamification refers to embedding a game into your emails. It\u2019s a simple but powerful marketing strategy that can yield significant results, with the ultimate goal being to boost user engagement.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"584\" alt=\"Email marketing gamification example from Email on Acid\" class=\"wp-image-99742\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-on-Acid-Gamification-example.gif\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"584\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-on-Acid-Gamification-example.gif\" alt=\"Email marketing gamification example from Email on Acid\" class=\"wp-image-99742\"\/><\/noscript><figcaption>Example from Email on Acid<\/figcaption><\/figure>\n<h3>There are three core principles of email gamification:<\/h3>\n<ul>\n<li>Engagement<\/li>\n<li>Award<\/li>\n<li>Competition <\/li>\n<\/ul>\n<h3>The perfect gamified email should <\/h3>\n<ul>\n<li>Encourage engagement<\/li>\n<li>Offer a reward for participation<\/li>\n<li>Evoke a sense of competition.\u00a0<\/li>\n<\/ul>\n<p>Popular examples of email games that embody these principles are spin the wheel and quest games.<\/p>\n<h2 id=\"h-what-are-the-benefits-of-email-marketing-gamification\">What are the benefits of email marketing gamification?<\/h2>\n<p>Are you wondering whether designing a gamified email is worth the hassle? Here are some benefits it can bring to your brand.\u00a0\u00a0<\/p>\n<h3 id=\"h-it-improves-customer-retention-and-brand-loyalty\">It improves customer retention and brand loyalty<\/h3>\n<p>If customers know you as the brand that rolls out fun and reward-filled email games on special occasions, they\u2019re more likely to open and click your emails. If you\u2019re lucky, they might even tell their friends about you.<\/p>\n<p>This is because no matter how big or small, customers like rewards. They <em>especially <\/em>like rewards that have the \u2018exclusivity\u2019 of having to work or compete for them.<strong>\u00a0<\/strong><\/p>\n<p>You could go a step further and combine your email marketing gamification with a <a href=\"https:\/\/blog.aweber.com\/learn\/customer-loyalty-program-ecommerce-business.htm\">customer loyalty program<\/a>. This is a sound strategy for increasing long-term customer engagement.\u00a0<\/p>\n<p>For example, your spin-the-wheel game could reward your customers with extra loyalty points or your quiz might earn them a digital badge.<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"486\" alt=\"Examples of badges a customer can earn after playing a game in an email\" class=\"wp-image-99745\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy.jpg 1016w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy-300x144.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy-768x367.jpg 768w\" data-lazy-data-sizes=\"(max-width: 1016px) 100vw, 1016px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"486\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy.jpg\" alt=\"Examples of badges a customer can earn after playing a game in an email\" class=\"wp-image-99745\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy.jpg 1016w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy-300x144.jpg 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Badges-example-from-Client-Engagement-Academy-768x367.jpg 768w\" data-sizes=\"auto, (max-width: 1016px) 100vw, 1016px\"\/><\/noscript><figcaption>Source: Client Engagement Academy<\/figcaption><\/figure>\n<h3 id=\"h-it-boosts-email-open-rates\">It boosts email open rates<\/h3>\n<p>As we mentioned above, 65 percent of businesses achieve an average email open rate of 11 to 50 percent. Unfortunately, the majority of businesses fall at the lower end of this spectrum.\u00a0<\/p>\n<p>An email marketing gamification campaign might be just what you need to boost open rates. Announcing your game in your email\u2019s subject line helps it stand out from all the other discounts and deals. Not only that, but your loyal subscribers are more likely to habitually click on your emails if there\u2019s a chance of a game inside.<\/p>\n<p>There are a bunch of other things you can do to <a href=\"https:\/\/blog.aweber.com\/learn\/increase-email-open-rates.htm\">skyrocket your email open rates<\/a> too. Personalization, optimizing subject lines, and leveraging FOMO are all tactics that work well alongside an email marketing gamification strategy.\u00a0<\/p>\n<h3 id=\"h-it-increases-engagement\">It increases engagement<\/h3>\n<p>Getting customers to open your emails is one thing, encouraging them to engage with them is something else entirely.<\/p>\n<p>This is why gamification is so powerful \u2013 because games are engaging by nature. Customers have to click to spin the wheel, find the item, or uncover their prize. Naturally, this generates more clicks and higher levels of engagement.\u00a0<\/p>\n<p>Even if a customer isn\u2019t initially interested in your offer, games incite curiosity. Your customers might be tempted to \u2018just have a go\u2019, especially if they\u2019re trying to kill some time.<\/p>\n<p>Playing a game is a much more satisfying boredom-killer than reading a block of text, right?\u00a0<\/p>\n<h3 id=\"h-it-demonstrates-customer-centricity\">It demonstrates customer-centricity<\/h3>\n<p>Customers appreciate it when you show them you care. It\u2019s why using services that allow companies to interact with customers across all channels and direct inward dialing have become so popular.\u00a0<\/p>\n<p>\u201c<a href=\"https:\/\/www.dialpad.com\/glossary\/direct-inward-dialing\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is direct inward dialing<\/a>?\u201d, you ask. This is a business phone feature that allows customers to bypass automated receptionists and go straight to a specific desk.<\/p>\n<p>In the same way, creating something fun for your customers to enjoy shows subscribers you value them.\u00a0<\/p>\n<p>Your game doesn\u2019t need to have any other agenda than to entertain \u2013 you\u2019ll naturally reap the benefits of retaining customer interest and building loyalty regardless.\u00a0<\/p>\n<h2 id=\"h-email-game-ideas\">Email game ideas<\/h2>\n<p>Before we get into some tips and tricks for email marketing gamification, let\u2019s take a quick look at the most successful types of games to include.<\/p>\n<h3 id=\"h-wheel-of-fortune\">Wheel of fortune<\/h3>\n<p>This is a timeless classic that anyone can play. Pack your roulette wheel full of goodies and let your customers try their luck.<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"857\" alt=\"GIF showing spinning wheel email marketing gamification example from DXL\" class=\"wp-image-99729\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/DXL-spinning-wheel-GIF.gif\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"857\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/DXL-spinning-wheel-GIF.gif\" alt=\"GIF showing spinning wheel email marketing gamification example from DXL\" class=\"wp-image-99729\"\/><\/noscript><figcaption>Source: <a href=\"https:\/\/milled.com\/DestinationXL\/final-hours-mystery-offer-ends-at-midnight-hda-9lhrxDKpJRKc\" target=\"_blank\" rel=\"noreferrer noopener\">Milled<\/a><\/figcaption><\/figure>\n<h3 id=\"h-quizzes\">Quizzes\u00a0<\/h3>\n<p><a href=\"https:\/\/blog.aweber.com\/learn\/grow-email-list-with-quizzes.htm\">Quizzes<\/a> are easy to set up, supported by most email clients, and generate a bunch of clicks. They\u2019re fun for your subscribers too!<\/p>\n<p>Options for the type of quiz you might design are endless, but whether it\u2019s a trivia quiz or a personality one, be sure to keep it simple.\u00a0<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"1024\" alt=\"Quiz in email example from Harry's\" class=\"wp-image-99730\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys-321x1024.png 321w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys-94x300.png 94w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys.png 332w\" data-lazy-data-sizes=\"(max-width: 321px) 100vw, 321px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys-321x1024.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"1024\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys-321x1024.png\" alt=\"Quiz in email example from Harry's\" class=\"wp-image-99730\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys-321x1024.png 321w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys-94x300.png 94w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Quiz-in-email-example-from-Harrys.png 332w\" data-sizes=\"auto, (max-width: 321px) 100vw, 321px\"\/><\/noscript><figcaption>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/quiz-which-shower-scent-fits-you-best\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ReallyGoodEmails<\/a><\/figcaption><\/figure>\n<h3 id=\"h-scratch-cards-lottery-tickets\">Scratch cards\/lottery tickets<\/h3>\n<p>While some businesses may think scratch cards are an outdated approach, others still can\u2019t get enough of them. Either way, instant-win games are incredibly popular among customers. They\u2019re a little more adventurous than plain-text discount emails and are a reliable customer re-engagement tool.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"963\" alt=\"Email from Forever 21 using scratch off gamification\" class=\"wp-image-88324\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/11\/11212018-Article-Image-4.jpg 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/11\/11212018-Article-Image-4-231x300.jpg 231w\" data-lazy-data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/11\/11212018-Article-Image-4.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"963\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/11\/11212018-Article-Image-4.jpg\" alt=\"Email from Forever 21 using scratch off gamification\" class=\"wp-image-88324\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/11\/11212018-Article-Image-4.jpg 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/11\/11212018-Article-Image-4-231x300.jpg 231w\" data-sizes=\"auto, (max-width: 740px) 100vw, 740px\"\/><\/noscript><figcaption>Source: Forever 21<\/figcaption><\/figure>\n<h3 id=\"h-hunts-and-quests\">Hunts and quests<\/h3>\n<p>Instead of one standalone game, why not create a series? This involves sending out games as part of an <a href=\"https:\/\/blog.aweber.com\/email-marketing\/how-to-get-started-with-email-automation.htm\">automated email marketing campaign<\/a> so your subscribers have multiple chances to win.\u00a0<\/p>\n<p id=\"h-for-example-subscribers-could-battle-it-out-to-solve-different-riddles-each-week-or-hunt-to-find-the-hidden-text-or-image\">For example, subscribers could battle it out to solve different riddles each week or hunt to find the hidden text or image.\u00a0<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"1024\" alt=\"Email from Penguin Random House - with an Emoji game in email\" class=\"wp-image-99727\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email-583x1024.png 583w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email-171x300.png 171w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email.png 680w\" data-lazy-data-sizes=\"(max-width: 583px) 100vw, 583px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email-583x1024.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"1024\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email-583x1024.png\" alt=\"Email from Penguin Random House - with an Emoji game in email\" class=\"wp-image-99727\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email-583x1024.png 583w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email-171x300.png 171w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Penguin-Random-House-Emoji-game-in-email.png 680w\" data-sizes=\"auto, (max-width: 583px) 100vw, 583px\"\/><\/noscript><figcaption>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/guess-the-book-titles-based-on-emojis\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ReallyGoodEmails<\/a><\/figcaption><\/figure>\n<p>Quest games are particularly powerful because they have lots of benefits. They\u2019re capable of boosting email open rates, click-through rates, and sales.\u00a0<\/p>\n<p>Beyond that, they encourage cross-channel engagement and increase brand awareness.\u00a0<\/p>\n<h2 id=\"h-email-gamification-best-practices\">Email gamification best practices<\/h2>\n<p>Gamification embraces creativity and innovation, but there are still some rules you should follow to maximize the success of your campaign.\u00a0<\/p>\n<h3 id=\"h-keep-it-simple\">Keep it simple<\/h3>\n<p>Don\u2019t make your game too confusing for subscribers. Ideally, the concept should be self-explanatory or easy to describe in a couple of short sentences.<\/p>\n<h3 id=\"h-know-your-target-audience\">Know your target audience<\/h3>\n<p>Don\u2019t assume everyone on your email list is an appropriate target for your campaign. Using <a href=\"https:\/\/blog.aweber.com\/email-marketing\/7-simple-steps-to-get-started-with-segmentation.htm\">email segmentation<\/a>, create a profile of the customers you want to target with your game concept.\u00a0<\/p>\n<p>For example, you might take into account your subscriber\u2019s gender, age, skill level, or buying habits to determine whether they\u2019d be interested in it.\u00a0<\/p>\n<p>You could even switch it up and create a game for an <a href=\"https:\/\/www.dialpad.com\/blog\/outbound-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">outbound lead generation<\/a> campaign. This is an interesting way to target potential leads and lure them away from competitors. Just make sure you have a comprehensive <a href=\"https:\/\/blog.aweber.com\/email-marketing\/create-buyer-persona-5-simple-steps.htm\">customer profile<\/a> before you start.<\/p>\n<h3 id=\"h-pay-attention-to-your-design\">Pay attention to your design<\/h3>\n<p>It doesn\u2019t matter how awesome your gamified email concept is; if it\u2019s poorly designed, subscribers might not give it a second glance. Take time to make your gamified email appealing, with complementary colors, optimized images, and a professional finish.\u00a0<\/p>\n<p>If designing isn\u2019t your strong suit, <a href=\"https:\/\/blog.aweber.com\/new-features\/meet-awebers-smart-designer.htm\">AWeber\u2019s Smart Designer<\/a> can help you build branded email templates in seconds. Alternatively, you can find a bunch of ready-made templates online.<\/p>\n<h3 id=\"h-optimize-for-mobile\">Optimize for mobile<\/h3>\n<p>According to Litmus\u2019 most recent email client study, <a href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile devices account for the majority of email opens (at 43.5 percent)<\/a>.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"651\" alt=\"email opens by device graph\" class=\"wp-image-99723\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Opens-by-Device.png 672w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Opens-by-Device-300x291.png 300w\" data-lazy-data-sizes=\"(max-width: 672px) 100vw, 672px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Opens-by-Device.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"651\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Opens-by-Device.png\" alt=\"email opens by device graph\" class=\"wp-image-99723\" data-srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Opens-by-Device.png 672w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Opens-by-Device-300x291.png 300w\" data-sizes=\"auto, (max-width: 672px) 100vw, 672px\"\/><\/noscript><\/figure>\n<p>Always ensure your email loads perfectly on mobile. If it\u2019s poorly optimized, subscribers will swiftly delete it.<\/p>\n<p>Repeated offenses can result in customers unsubscribing and increase the likelihood of future emails being marked as spam.\u00a0\u00a0<\/p>\n<h3 id=\"h-track-how-customers-engage-with-your-brand-beyond-your-game\">Track how customers engage with your brand beyond your game<\/h3>\n<p>Gamified emails are good at generating clicks, driving traffic, and moving customers along the sales funnel.\u00a0<\/p>\n<p>Tracking specific <a href=\"https:\/\/blog.aweber.com\/articles-tips\/web-analytics-101-website-tracking-for-beginners.htm\">metrics<\/a> can help you gauge exactly how users interact with your brand after playing your game. This helps you determine whether user behavior aligns with your overall goals.\u00a0<\/p>\n<p>Other than conversion rate, there are two main metrics to keep an eye on:<\/p>\n<ol>\n<li><strong>Bounce\/exit rates. <\/strong>Do customers play your game, receive their reward, and then immediately bounce, or are they inclined to explore other pages? Is there a specific path you\u2019d like them to take? Keep track of your bounce rate vs exit rate and use the results to create a more intuitive experience.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Forwarding rate\/email sharing.<\/strong> How many people are forwarding your email to their friends? Are subscribers sharing your email on social media? If your game is competitive, users are likely to want to share it, or you could incentivize social sharing by offering subscribers a sweet reward for doing so.\u00a0<\/li>\n<\/ol>\n<h2 id=\"h-final-thoughts\">Final thoughts<\/h2>\n<p>Combined with your other email marketing strategies, email marketing gamification is bursting with potential.\u00a0<\/p>\n<p>Alongside personalization, automation, segmentation, and creating awesome customer-centric content, you can leverage gamified emails to improve user engagement, build brand loyalty, and drive sales.\u00a0<\/p>\n<p>However, keep in mind that boosted sales are only a bonus. The ultimate end goal of your gamification campaign should be to make sure your customers are simply having fun.<\/p>\n<p class=\"has-small-font-size\"><em><strong>Author Bio<\/strong>: Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system that provides valuable call details and useful features such as <a href=\"https:\/\/www.dialpad.com\/blog\/free-video-call\/\">free video chat<\/a> for business owners and sales representatives. She is driven and passionate about communicating a brand\u2019s design sensibility and visualizing how content can be presented in creative and comprehensive ways. She has written for domains like <a href=\"https:\/\/crocoblock.com\/blog\/terrible-wordpress-myths\/\">CrocoBlock<\/a> and <a href=\"https:\/\/tapfiliate.com\/blog\/how-to-create-a-customer-centric-organizational-culture-for-your-business\/\">Tapfiliate<\/a>. Here is her <a href=\"https:\/\/www.linkedin.com\/in\/jenna-bunnell\/\">LinkedIn<\/a>.<\/em><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.aweber.com\/learn\/email-marketing-gamification.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jenna Bunnell January 26, 2022 Email marketing gamification is a fun and interactive way to increase email engagement. Get inspired and send your own&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Gamification: Making Your Emails More Fun - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Gamification: Making Your Emails More Fun - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T21:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Email Marketing Gamification: Making Your Emails More Fun\",\"datePublished\":\"2022-01-26T21:20:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/\"},\"wordCount\":1624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/\",\"name\":\"Email Marketing Gamification: Making Your Emails More Fun - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg\",\"datePublished\":\"2022-01-26T21:20:04+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/26\\\/email-marketing-gamification-making-your-emails-more-fun\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing Gamification: Making Your Emails More Fun\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketing Gamification: Making Your Emails More Fun - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/","og_locale":"en_US","og_type":"article","og_title":"Email Marketing Gamification: Making Your Emails More Fun - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-01-26T21:20:04+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg","type":"image\/jpeg"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"Email Marketing Gamification: Making Your Emails More Fun","datePublished":"2022-01-26T21:20:04+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/"},"wordCount":1624,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/","name":"Email Marketing Gamification: Making Your Emails More Fun - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg","datePublished":"2022-01-26T21:20:04+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/MKT-10846_email-marketing-gamification-making-your-email-more-funsocial-1200x675-1.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/email-marketing-gamification-making-your-emails-more-fun\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing Gamification: Making Your Emails More Fun"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/6986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=6986"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/6986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/6987"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=6986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=6986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=6986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}