{"id":6931,"date":"2022-01-26T18:54:04","date_gmt":"2022-01-26T18:54:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/taboola-automates-personalized-homepages\/"},"modified":"2022-01-26T18:54:04","modified_gmt":"2022-01-26T18:54:04","slug":"taboola-automates-personalized-homepages","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/taboola-automates-personalized-homepages\/","title":{"rendered":"Taboola automates personalized homepages"},"content":{"rendered":"

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The new Homepage For You offering announced by native advertising and discovery platform Taboola will use AI to automate the curation of relevant and personalized content on websites\u2019 homepages. The automated surfacing of content likely to engage readers will complement editors\u2019 existing ability to curate homepage experiences.<\/p>\n

Among publishers already using the solution are McClatchy and The Independent. Beta testing showed a 30-50% increase in CTR with use of the tool. The dataset on which recommendations are based includes some 500 million daily active users.<\/p>\n

Why we care.<\/strong> Adam Singolda, CEO and founder, said in a release: \u201cIf you open up a social media app, you are greeted with content you really want to see. For publishers, the most loyal readers are those who visit a homepage directly and look for editors to tell them what\u2019s important for them to know.\u201d<\/p>\n

This is a telling argument. Social media channels like Instagram, TikTok and YouTube present personalized, curated experience the moment they are opened based on the user\u2019s previous behavior. A solution like Taboola\u2019s should take publishers in the direction of being able to compete \u2014 although many publishers will still want to strike a balance between editorial content and native advertising.<\/p>\n\n

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About The Author<\/h3>\n
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