{"id":6899,"date":"2022-01-26T17:32:05","date_gmt":"2022-01-26T17:32:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/what-event-professionals-think-of-virtual-events\/"},"modified":"2022-01-26T17:32:05","modified_gmt":"2022-01-26T17:32:05","slug":"what-event-professionals-think-of-virtual-events","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/what-event-professionals-think-of-virtual-events\/","title":{"rendered":"What Event Professionals Think of Virtual Events"},"content":{"rendered":"

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Most event professionals say virtual events have been more effective than they anticipated, according to<\/a> recent research from Splash<\/a>.<\/p>\n

The report<\/a> was based on data from a survey conducted in November 2021 among 253 event professionals in the United States across a variety of industries as well as a survey conducted in 2020 among 270 event professionals meeting the same criteria.<\/p>\n

Some 55% of respondents say the virtual events they held in 2020 and 2021 were more effective than they anticipated, and 49% say their virtual events were cost effective.<\/p>\n

However, 28% of respondents say they did not see the same business results from virtual events as they did from in-person events.<\/p>\n

\"What<\/p>\n

Some 59% of event professionals say they plan to increase their investment in event technology in 2022. That compares with 45% who said the same in 2021.<\/p>\n

\"Investment<\/p>\n

Some 26% of event professionals say the most important factor to event success in 2022 will be attracting the right attendees.<\/p>\n

\"The<\/p>\n

About the research:<\/em><\/strong> The report<\/a> was based on data from a survey conducted in November 2021 among 253 event professionals in the United States across a variety of industries as well as a survey conducted in 2020 among 270 event professionals meeting the same criteria.<\/p>\n<\/p><\/div>\n