{"id":6856,"date":"2022-01-26T15:39:28","date_gmt":"2022-01-26T15:39:28","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/how-google-chrome-will-use-topics-to-track-you-for-ads\/"},"modified":"2022-01-26T15:39:28","modified_gmt":"2022-01-26T15:39:28","slug":"how-google-chrome-will-use-topics-to-track-you-for-ads","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/how-google-chrome-will-use-topics-to-track-you-for-ads\/","title":{"rendered":"How Google Chrome Will Use \u201cTopics\u201d to Track You for Ads"},"content":{"rendered":"

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Google\u2019s brief experiment with\u00a0Federated Learning of Cohorts (FLoC) has come to an end. The replacement is simply named \u201cTopics<\/a>.\u201d Let\u2019s take a look at how Google will use this to track your browsing habits in Chrome.<\/p>\n

What Was FLoC?<\/h2>\n

Before we dive into \u201cTopics,\u201d let\u2019s talk about what they\u2019re replacing.\u00a0Federated Learning of Cohorts (FLoC) was a method for advertisers to track user data in Chrome without cookies<\/a>.<\/p>\n

FLoC enables \u201cbehavioral targeting\u201d without cookies. When you visit a website in Chrome, your browser history is assigned an identifier that puts you in a group with other people who have similar browsing history. These groups were called \u201ccohorts.\u201d<\/p>\n

Advertisers could see the browsing habits of people in the cohort without seeing information about the individuals. Each person was given an anonymous ID. So the general idea was advertisers could serve you personalized ads without knowing your identity.<\/p>\n

That\u2019s a very brief explanation of FLoC. Our\u00a0full explanation of how FLoC worked<\/a> goes into more detail.<\/p>\n

RELATED:<\/strong> What Is Google’s FLoC, and How Will It Track You Online?<\/em><\/strong><\/a><\/p>\n

What Is \u201cTopics\u201d?<\/h2>\n

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