{"id":6815,"date":"2022-01-26T13:49:05","date_gmt":"2022-01-26T13:49:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/43-of-marketers-believe-their-data-acquisition-strategy-needs-improvement\/"},"modified":"2022-01-26T13:49:05","modified_gmt":"2022-01-26T13:49:05","slug":"43-of-marketers-believe-their-data-acquisition-strategy-needs-improvement","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/43-of-marketers-believe-their-data-acquisition-strategy-needs-improvement\/","title":{"rendered":"43% of Marketers Believe Their Data Acquisition Strategy Needs Improvement"},"content":{"rendered":"

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Customer data continues to be a crucial part of marketers\u2019 strategies, and new research indicates that there is room for improvement when it comes to data acquisition.<\/p>\n

DemandGen recently published<\/a> its \u201c2022 Database Strategies & Contact Acquisition Survey Report,\u201d and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed.<\/p>\n

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In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old\/outdated data. About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don\u2019t have a standard operating procedure for marketing and sales teams to keep data up to date.<\/p>\n

\u201cMany marketers realize that they cannot tackle these challenges alone and are partnering with outside vendors to help break down data silos, enrich existing buyer insights and keep their contact database up to date,\u201d researchers stated in the report.<\/p>\n

Using Customer Data to Achieve Marketing Goals<\/h2>\n

As marketers\u2019 reliance on customer data continues to grow, previous research has already suggested that they will need to refine their data-driven strategies if they want to see more return-on-investment.<\/p>\n

Ascend2 conducted<\/a> the \u201cData-Driven Marketing Report,\u201d and statistics indicated that the majority of marketers are only \u201csomewhat satisfied\u201d with their team\u2019s ability to make effective decisions based on customer data. That being said, 45% would like to improve their data quality, and 38% want to leverage more of their available data in the future.<\/p>\n

Most marketers (42%) find customer data useful for personalization, while 38% said it\u2019s helpful for email marketing initiatives.<\/p>\n<\/p><\/div>\n