{"id":68141,"date":"2025-03-11T01:09:35","date_gmt":"2025-03-11T01:09:35","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/03\/11\/accenture-song-showcases-deepfake-tech-its-lawyers-told-it-not-to-release\/"},"modified":"2025-03-11T01:10:37","modified_gmt":"2025-03-11T01:10:37","slug":"accenture-song-showcases-deepfake-tech-its-lawyers-told-it-not-to-release","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/03\/11\/accenture-song-showcases-deepfake-tech-its-lawyers-told-it-not-to-release\/","title":{"rendered":"Accenture Song Showcases Deepfake Tech Its Lawyers Told It Not To Release"},"content":{"rendered":"

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Accenture Track had two issues to indicate me, each tucked into the nook of a constructing the place the non-profit thinktank SeedAI was internet hosting an AI showcase at SXSW in Austin, TX.<\/p>\n

The primary was in a small, silver room with a single laptop.\u00a0<\/p>\n

\u201cWhen our legal professionals noticed this, they advised us to not launch it,\u201d stated Justin Durazzo, immersive design director at Accenture Track.<\/p>\n

Contained in the room, the monitor took a snapshot of my face. I used to be prompted to talk three totally different sentences, every with an rising stage of emotion. I watched a three-minute video hosted by Kyle Vorbach, who directed the 2024 documentary How I Faked My Life With AI, speaking briefly about deepfakes.<\/p>\n

After which, I used to be proven surveillance footage of me appearing sketchy in a resort, and a social media video of me throwing a tantrum in a restaurant.<\/p>\n

What\u2019s more and more alarming about deepfakes is how rapidly and simply they are often created\u2014and never simply of celebrities with libraries of movie, images, and audio to sift by\u2014however of on a regular basis residents utilizing minimal enter.<\/p>\n

The exhibit was referred to as \u201cMeet Your Digital Maker,\u201d constructed by Accenture Track and its Droga5 company, to showcase First AI-ID Equipment, an initiative that debuted at CES 2025 to assist individuals shield themselves in opposition to deepfake assaults.<\/p>\n

The movies didn\u2019t replicate me completely. Accenture Track\u2019s head of innovation and govt artistic director Maria Devereux advised me the tech may make one thing with far more constancy with a bit extra time and some extra belongings.\u00a0<\/p>\n

However the level of the exhibit was to indicate how rapidly and simply the tech may create a deepfake. Three minutes was the minimal period of time to create one thing satisfactory and the tech is simply going to enhance within the coming years.<\/p>\n

The second a part of the exhibition, which debuted at SXSW 2025, happened in a phonebooth (\u201cIt was actually laborious for us to come up with one among these,\u201d Devereux advised me), the place I had a dialog with an AI chatbot about how I felt about deepfake expertise. <\/p>\n

It listened to me reply just a few questions, after which the AI chatbot\u2019s voice turned my voice.\u00a0<\/p>\n

Or at the least, an approximation of it. The cadence was a bit off and the speech appeared to have the trace of an accent that I positively don\u2019t have, however the level was the pace at which my voice may very well be stolen and repurposed.\u00a0<\/p>\n

I listened to myself declare to be in bother and beg for cash.\u00a0<\/p>\n

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Even when the voice wasn\u2019t good, it\u2019s nonetheless one other device in a scammer\u2019s arsenal. My grandmother fell sufferer to this 15 years in the past, when somebody claiming to be my cousin referred to as claiming he was in jail, and requested her to wire cash, which she rapidly did. It was that straightforward already, and picture how a synthesized voice of somebody may make it even simpler.<\/p>\n

The 2 demos for Accenture Track\u2019s First AI-ID Equipment are meant for use by the general public and by shoppers for instructional functions round deepfake coaching, and the corporate is contemplating constructing extra demos.<\/p>\n

Nevertheless it\u2019s already deemed the expertise too harmful for normal availability.<\/p>\n<\/div>\n