{"id":6807,"date":"2022-01-26T13:31:01","date_gmt":"2022-01-26T13:31:01","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/how-to-create-your-2022-lead-generation-strategy\/"},"modified":"2022-01-26T13:31:01","modified_gmt":"2022-01-26T13:31:01","slug":"how-to-create-your-2022-lead-generation-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/how-to-create-your-2022-lead-generation-strategy\/","title":{"rendered":"How to Create Your 2022 Lead Generation Strategy"},"content":{"rendered":"

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Nearly\u00a0<\/span>80% of marketers’ primary goal<\/a>\u00a0<\/span>for content marketing is lead generation, and over\u00a0<\/span>half of marketers<\/a>\u00a0<\/span>spend at least half of their budget on lead generation tactics. If you’re among these marketers who are doubling down on lead generation, it’s crucial that you plan ahead to make sure you’re maximizing your opportunity to see the results you’re after.<\/p>\n

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Having a\u00a0<\/span>documented content marketing strategy<\/a>\u00a0<\/span>is necessary for any business that wants to ensure alignment between sales and marketing. Of course, strategy documents take time to complete, but they give you a focus and something to refer back to as you progress through the year to ensure you make decisions with your strategy in mind.<\/p>\n

Here at Influence & Co., we are a marketing company that specializes in content. A primary use for content is driving leads, so when we build our internal\u00a0<\/span>content marketing<\/a>\u00a0<\/span>strategy, it has a heavy focus on utilizing content to drive leads. This document serves as our compass throughout the year as we make decisions and create content. It contains the most important aspects of our lead generation strategy, including our marketing key performance indicators, our ideal client profile, marketing-qualified lead parameters, the marketing initiatives we’ll tackle, our content priorities, a breakdown of our marketing team members’ responsibilities, and a snapshot of our budget.<\/p>\n

6 Key Components of a Documented Lead Generation Strategy<\/strong><\/h2>\n

To help you create, publish, and amplify your content to work toward your lead generation goals, I’ve broken down the components of our documented lead generation strategy. Map out these six elements to get started on your own:<\/p>\n

1. Content Marketing Goals<\/strong><\/h3>\n

My team would agree that I am constantly saying that marketing is built to drive sales. Because of this, lead and revenue generation are consistent main priorities for our internal marketing team. But those overarching goals are not specific enough for us to really work toward and achieve them, so we set goals around related niche areas where we can make and measure incremental progress. Examples of these goals include increasing:<\/p>\n