{"id":6779,"date":"2022-01-26T12:20:06","date_gmt":"2022-01-26T12:20:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/cmos-put-these-4-trends-at-the-top-of-your-agenda-for-success-this-year\/"},"modified":"2022-01-26T12:20:06","modified_gmt":"2022-01-26T12:20:06","slug":"cmos-put-these-4-trends-at-the-top-of-your-agenda-for-success-this-year","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/cmos-put-these-4-trends-at-the-top-of-your-agenda-for-success-this-year\/","title":{"rendered":"CMOs, put these 4 trends at the top of your agenda for success this year"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_800,h_457\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-800x457.jpeg\" alt=\"\" class=\"wp-image-346543\" data-srcset=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_800\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-800x457.jpeg 800w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_592\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-592x338.jpeg 592w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_198\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-198x113.jpeg 198w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_768\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-768x439.jpeg 768w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_1400\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image.jpeg 1400w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_800,h_457\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-800x457.jpeg\" alt=\"\" class=\"lazyload wp-image-346543\" data-srcset=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_800\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-800x457.jpeg 800w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_592\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-592x338.jpeg 592w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_198\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-198x113.jpeg 198w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_768\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image-768x439.jpeg 768w, https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img,w_1400\/https:\/\/martech.org\/wp-content\/uploads\/2022\/01\/Grammarly-MarTechArticle3Image.jpeg 1400w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<p>It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders have had to navigate an array of emerging trends, from new <a href=\"https:\/\/martech.org\/cmos-its-time-to-rethink-your-brand-experience-for-long-term-growth\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">digital demands and customer preferences<\/a> to growing <a href=\"https:\/\/martech.org\/cmos-its-time-to-rethink-your-brand-experience-for-long-term-growth\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">workforce dispersion and diversity<\/a>. These shifts have undoubtedly reshaped the marketing landscape as we know it and led leaders to seek new operating models and digital solutions to keep pace.<\/p>\n<p>Now, as ongoing global disruption ushers in a new digital and hybrid era, it\u2019s time for leaders to embrace that there\u2019s no turning back. According to <a href=\"https:\/\/www.mckinsey.com\/business-functions\/people-and-organizational-performance\/our-insights\/what-executives-are-saying-about-the-future-of-hybrid-work#.\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">McKinsey<\/a>, the future of work is hybrid, and <a href=\"https:\/\/www.forrester.com\/predictions\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Forrester dubbed<\/a> 2022 the \u201cyear to be bold\u201d as demands only grow stronger. Strategic marketing leaders must reshape their agenda in line with these new realities to find success this year.<\/p>\n<p>So, where should leaders focus as they reenvision their organizations for the road ahead? Let\u2019s look at the top four areas leaders must prioritize to gain a competitive advantage in 2022:<\/p>\n<h3 id=\"h-1-the-cost-of-ineffective-communication-overcome-the-growing-business-impact-of-poor-communication-to-adapt-and-scale\"><strong>1. The cost of ineffective communication: <\/strong><em>Overcome the growing business impact of poor communication to adapt and scale.<\/em><\/h3>\n<p>Success in a digital workplace requires agility to reinvent operations, but one essential\u2014and overlooked\u2014factor hinders marketers from driving growth: ineffective communication.<\/p>\n<p>In fact, <a href=\"https:\/\/www.grammarly.com\/business\/business-communication-report\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">new data released<\/a> by Grammarly and The Harris Poll estimates U.S. businesses lose up to $1.2 trillion annually due to poor workplace communication\u2014or $12,506 per employee every year. This is especially true for communications-heavy functions like marketing. And now, evolving workforce and customer demands are continuing to amplify the impact of poor communication across organizations.<\/p>\n<p>From the <a href=\"https:\/\/www.statista.com\/chart\/14011\/e-commerce-share-of-total-retail-sales\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">surge of e-commerce and omnichannel<\/a> to the rapid adoption of <a href=\"https:\/\/www.pcmag.com\/news\/the-average-worker-uses-4-to-5-programs-a-day-working-from-home\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">new digital tools<\/a>, brands and customers are showing up and interacting in more ways and places than ever before. In this landscape, achieving clear, compelling, and consistent communication\u2014no matter the channel or context\u2014is critical for both productivity and engagement.<\/p>\n<p>By building a <a href=\"https:\/\/martech.org\/the-greatest-hidden-cost-to-marketing-success-ineffective-communication\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">foundation of effective communication<\/a> internally and externally, leaders will build resilience to grow faster, control costs, and create reimagined experiences for customers and employees alike.<\/p>\n<h3><strong>2. CX as a growth driver: <\/strong><em>Address ongoing market disruptors by delivering exceptional experiences that balance quality and efficiency.<\/em><\/h3>\n<p>New market disruptions are driving a renewed focus on the brand and customer experience, at a time when it\u2019s increasingly critical to business success.<\/p>\n<p>As consumer spending continues to overwhelm supply chains, <a href=\"https:\/\/www.cnbc.com\/2021\/10\/18\/supply-chain-chaos-is-hitting-global-growth-and-could-get-worse.html\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">experts predict<\/a> that inflation and higher prices will continue to worsen. This will lead to a far higher bar in customer expectations to pay those prices. In response, CX will reach a critical turning point this year as business and marketing leaders must double down on the customer experience to justify rising costs and keep pace with demands.<\/p>\n<p>Success for brands will come down to a delicate balance of meeting customer expectations with both quality <em>and<\/em> efficiency\u2014i.e., keeping up with high spending patterns while delivering a better, more consistent experience. Leaders must overcome unwanted brand variability across channels and equip teams with the right tools to quickly and consistently meet customer needs.<\/p>\n<p>Those who deliver <a href=\"https:\/\/martech.org\/cmos-its-time-to-rethink-your-brand-experience-for-long-term-growth\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">consistently compelling experiences<\/a> will gain an advantage so that when supply chains normalize, they\u2019ve cemented a loyal customer base.<\/p>\n<h3><strong>3. The rise of employee empowerment: <\/strong><em>Engage employees\u2014and customers\u2014by building an empowered work environment that promotes confidence.<\/em><\/h3>\n<p>Marketers can no longer ignore that the employee and customer experience are inextricably linked. Successful CX depends on first building engaged, productive teams who effectively represent the brand.<\/p>\n<p>But from the \u201cGreat Resignation\u201d that shows <a href=\"https:\/\/www.usatoday.com\/story\/money\/2021\/11\/12\/job-openings-quit-great-resignation-layoffs-hiring-september-2021\/8584287002\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">no signs of slowing down<\/a> to increasing globalization creating <a href=\"https:\/\/hbr.org\/2021\/06\/research-how-cultural-differences-can-impact-global-teams\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">more cross-cultural teams<\/a>, it\u2019s never been more challenging to engage and retain all employees. In a world where employees have increasing choice, delivering exceptional employee experiences will become a foremost differentiator. In fact, <a href=\"https:\/\/www.grammarly.com\/business\/business-communication-report\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">research shows<\/a> business leaders are prioritizing employee satisfaction and retention this year\u2014ahead of team productivity and customer satisfaction.\u00a0<\/p>\n<p>Leaders that deliver a new, location-agnostic approach to EX\u2014i.e., reinventing experiences to be engaging and seamless, no matter the location or context\u2014will come out ahead. Employee <em>empowerment<\/em> will be at the core of this approach as leaders must embrace new tools and strategies designed to enhance employees\u2019 potential, grow their confidence, and help them be more productive wherever they are.<\/p>\n<p>This focus on empowerment will underpin the digital workplace, lead to new customer and brand experiences, and redefine productivity with experience at the center.\u00a0<\/p>\n<h3><strong>4. Empathy as an imperative: <\/strong><em>Prioritize the human connection to meet customer and employee needs.<\/em><\/h3>\n<p>In many ways, the constraints of the past two years often made interactions more impersonal and transactional. This lack of human connection has left customers and employees alike desiring more empathy and <a href=\"https:\/\/go.forrester.com\/blogs\/customer-service-predictions-2021\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">emotionally sensitive support<\/a> from employers and brands.<\/p>\n<p>But that\u2019s a daunting task when paired with the shift to a hybrid workplace and influx of digital touchpoints that have cropped up in recent months. This leaves marketers with a dual challenge: Keep pace with the sheer amount of interactions happening across systems while delivering higher quality in all of those engagements.<\/p>\n<p>In response, leaders must invest in empathy in the workplace as a strategic business priority. Human-centric technologies play a vital role in this process by helping teams move faster while maintaining the humanity of a brand. With automated and integrated solutions like communication augmentation platforms, leaders can infuse more of a human touch, strike the right tone, and create more genuine connections with employees and customers in all the places they\u2019re already engaging.<\/p>\n<p class=\"has-text-align-center\">___________<\/p>\n<p>As we tread forward, CMOs and marketing leaders must embrace that uncertainty is the only constant they can expect. As Forrester emphasized, the time to be bold is now\u2014and tremendous opportunity awaits for those who reimagine the status quo.<\/p>\n<p>By focusing on the above areas\u2014investing in effective communication, delicately balancing new customer and employee needs, and prioritizing empathy and human connection\u2014marketers will be well-poised to adapt and grow this year and beyond.<\/p>\n<p class=\"has-text-align-center\">___________<\/p>\n<p><em>For more on how to reimagine success in the hybrid-work era and the business impact of poor communication, download the report, \u201c<\/em><a href=\"https:\/\/www.grammarly.com\/business\/business-communication-report\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\"><em>The State of Business Communication: The Backbone of Business Is Broken<\/em><\/a><em>,\u201d and visit <\/em><a href=\"http:\/\/www.grammarly.com\/business\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\"><em>www.grammarly.com\/business<\/em><\/a><em>.\u00a0<\/em><\/p>\n<p><em>This sponsored article was written by Dorian Stone, head of organizations revenue, <\/em><a href=\"https:\/\/www.grammarly.com\/business\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\"><em>Grammarly<\/em><\/a><em>.<\/em><\/p>\n<hr\/>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\"> <noscript><img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img\/https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/GrammarlyIcon-copy.png\"\/><\/noscript><img decoding=\"async\" class=\"lazyload img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_auto,q_glossy,ret_img\/https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/GrammarlyIcon-copy.png\"\/><\/div>\n<\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\"> Grammarly\u2019s mission is to improve lives by improving communication. The company\u2019s AI-powered writing assistance helps 30 million people and 30,000 teams write more clearly and effectively every day. With product offerings to empower everyone from students to professionals to enterprise workplace teams, Grammarly is helping people and organizations worldwide communicate with confidence. Users consistently report that Grammarly improves their ability to communicate effectively, while Grammarly Business helps enterprises, organizations, and teams of all sizes accelerate business results through better communication. On average, Grammarly Business customers see a 20% increase in efficiency and up to a 30% increase in customer satisfaction.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/cmos-put-these-4-trends-at-the-top-of-your-agenda-for-success-this-year\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CMOs, put these 4 trends at the top of your agenda for success this year - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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