{"id":67199,"date":"2025-03-03T19:20:32","date_gmt":"2025-03-03T19:20:32","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/03\/03\/do-reviews-still-matter-study-looks-at-changing-consumer-behavior\/"},"modified":"2025-03-03T19:21:35","modified_gmt":"2025-03-03T19:21:35","slug":"do-reviews-still-matter-study-looks-at-changing-consumer-behavior","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/03\/03\/do-reviews-still-matter-study-looks-at-changing-consumer-behavior\/","title":{"rendered":"Do Reviews Still Matter? Study Looks At Changing Consumer Behavior"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>BrightLocal has launched a brand new report analyzing 15 years of shopper evaluate conduct information. The findings reveal shifts in how individuals analysis and purchase from native companies.<\/p>\n<p>Right here\u2019s extra in regards to the <a href=\"https:\/\/www.brightlocal.com\/research\/consumer-reviews-historical-trends\/\" target=\"_blank\" rel=\"noopener\">study<\/a> and what it means for entrepreneurs.<\/p>\n<h2>Historic Tendencies<\/h2>\n<p>The report tracks the recognition of on-line opinions. It notes an increase in native enterprise analysis from 2015 to 2016, which coincided with smartphone possession reaching 77% amongst U.S. adults.<\/p>\n<p>This pattern peaked through the COVID-19 pandemic in 2020, when 59% of shoppers mentioned they researched native companies practically each day.<\/p>\n<p>After that, the variety of shoppers researching native companies steadily decreased.<\/p>\n<h2>Conventional Evaluate Metrics Much less Necessary<\/h2>\n<p>Shoppers now place much less significance on conventional evaluate metrics:<\/p>\n<ul>\n<li>Fewer shoppers anticipate good five-star rankings.<\/li>\n<li>Folks care much less about how current opinions are in comparison with 2018\u20132020.<\/li>\n<li>Star rankings nonetheless matter, however extra prospects see them as \u201cself-importance metrics\u201d as an alternative of correct indicators of enterprise high quality.<\/li>\n<\/ul>\n<p>The report notes:<\/p>\n<blockquote>\n<p>\u201cThis reinforces the purpose that buyers are extra understanding of the challenges to take care of excessive rankings, and that it\u2019s not a practical indicator of true high quality as a standalone issue.\u201d<\/p>\n<\/blockquote>\n<h2>Shoppers Keen To Write Critiques<\/h2>\n<p>Shoppers might care much less about opinions when deciding what to purchase however are nonetheless keen to write down them.<\/p>\n<p>Within the final 5 years, virtually three-quarters of adults within the US have written a web based evaluate.<\/p>\n<p>Moreover, information signifies that buyers are extra keen to write down opinions, even when they didn\u2019t achieve this prior to now yr.<\/p>\n<p>The report states:<\/p>\n<blockquote>\n<p>\u201cFor enterprise homeowners, what this reveals is that, regardless of the challenges of sustaining a constant stream of latest opinions, shoppers are overwhelmingly keen to write down one. It\u2019s all about giving them a robust cause to take action (AKA a memorable expertise) and catching them on the proper time.\u201d<\/p>\n<\/blockquote>\n<p><strong>Associated Webinar:<\/strong><\/p>\n<h2>Platform Preferences<\/h2>\n<div id=\"attachment_541084\" style=\"width: 629px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-168.png\" alt=\"\" width=\"619\" height=\"677\" class=\" wp-image-541084\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: brightlocal.com\/analysis\/consumer-reviews-historical-trends\/, March 2025.<\/span><\/div>\n<p>Google continues to guide as the popular evaluate platform, however the analysis reveals actions amongst different platforms:<\/p>\n<ul>\n<li>Fb has dropped in each utilization and belief from 2020 to 2025.<\/li>\n<li>Yelp stays secure as a trusted evaluate supply.<\/li>\n<li>Platforms like YouTube, native information retailers, and social media are extra influential in serving to shoppers make selections.<\/li>\n<\/ul>\n<p>The report means that the excellence between \u201cconventional\u201d and \u201cdifferent\u201d evaluate platforms is much less related, posing the query:<\/p>\n<blockquote>\n<p>\u201cWhat does a shopper care in regards to the definition of a evaluate platform, actually?\u201d<\/p>\n<\/blockquote>\n<div id=\"attachment_541082\" style=\"width: 591px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-consumer-reviews-785.png\" alt=\"\" width=\"581\" height=\"674\" class=\" wp-image-541082\" data-srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-consumer-reviews-785.png 1222w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-consumer-reviews-785-480x557.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-consumer-reviews-785-680x789.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-consumer-reviews-785-384x446.png 384w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-consumer-reviews-785-768x891.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/03\/bright-local-study-consumer-reviews-785-1024x1188.png 1024w\" data-sizes=\"auto, (max-width: 581px) 100vw, 581px\" loading=\"lazy\"\/><span class=\"wp-caption-text\">Screenshot from: brightlocal.com\/analysis\/consumer-reviews-historical-trends\/, March 2025.<\/span><\/div>\n<p>I\u2019m sharing a private anecdote right here: I are likely to do a lot of my native enterprise analysis on YouTube and TikTok.<\/p>\n<p>I\u2019m touring out of city this month, and I used a mix of each platforms to determine which resort to guide, the precise room kind I wished to guide, and the eating places I wished to eat at whereas I\u2019m there.<\/p>\n<p>Because the report notes, I felt the experiences shared on YouTube and TikTok had been a extra genuine illustration of what I\u2019d expertise as a shopper. Though they don\u2019t have standardized evaluate techniques, movies supply all the knowledge wanted to make an knowledgeable choice.<\/p>\n<h2>What This Means For Entrepreneurs<\/h2>\n<p>Whereas recency and star rankings matter for native visibility, they now not inform the entire story for purchasers.<\/p>\n<p>BrightLocal\u2019s examine presents these takeaways for entrepreneurs:<\/p>\n<ol>\n<li>Be seen on numerous platforms, not simply evaluate websites.<\/li>\n<li>Reply to buyer suggestions as an alternative of simply aiming for top rankings.<\/li>\n<li>Use your enterprise id, like a Google Enterprise Profile, to attach with socially acutely aware shoppers.<\/li>\n<li>Adapt to the altering concepts of \u201cevaluate platforms.\u201d<\/li>\n<li>Ask for opinions. Prospects are keen to write down them, so don\u2019t hesitate to ask.<\/li>\n<\/ol>\n<p>See the complete <a href=\"https:\/\/www.brightlocal.com\/research\/consumer-reviews-historical-trends\/\" target=\"_blank\" rel=\"noopener\">report<\/a>.<\/p>\n<hr\/>\n<p><em>Featured Picture: ImageFlow\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/do-reviews-still-matter-study-looks-at-changing-consumer-behavior\/541077\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BrightLocal has launched a brand new report analyzing 15 years of shopper evaluate conduct information. The findings reveal shifts in how individuals analysis and purchase&#8230;<\/p>\n","protected":false},"author":1,"featured_media":67200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-67199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do Reviews Still Matter? Study Looks At Changing Consumer Behavior - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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