{"id":6692,"date":"2022-01-26T05:06:58","date_gmt":"2022-01-26T05:06:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/4-automated-campaign-types-and-how-to-control-them\/"},"modified":"2022-01-26T05:06:58","modified_gmt":"2022-01-26T05:06:58","slug":"4-automated-campaign-types-and-how-to-control-them","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/4-automated-campaign-types-and-how-to-control-them\/","title":{"rendered":"4 automated campaign types and how to control them"},"content":{"rendered":"

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Paid search practitioners have expressed a lot of frustration<\/a> over the increasing amount of automation that platforms, like Google, have been implementing. However, this push towards a more machine learning-powered industry shows no signs of slowing. For advertisers that see the potential and opportunities that accompany more automation, there may be more impressions, clicks and conversions to be had.<\/p>\n

\u201cThe idea here is, \u2018How can we take some form of automated campaign type or strategy that Google is giving us and make sure that we\u2019re controlling it?\u2019\u201d said Michelle Morgan, co-founder at Paid Media Pros. At SMX Next<\/a>, she and Joe Martinez, also a co-founder at Paid Media Pros, shared four ways to leverage automation without surrendering control.<\/p>\n

Smart Display with pay for conversions<\/h2>\n

\u201c[Smart Display campaigns with pay for conversions<\/a>] can be a really great option to leverage a lot of Google\u2019s automation around the targeting, but then still control what you end up paying for those conversions,\u201d Morgan said.<\/p>\n

With Smart Display campaigns<\/a>, targeting is automated and Google optimizes it as the campaign runs. Relinquishing control over targeting might sound like a leap of faith, but, \u201cWe\u2019re okay with utilizing the Smart Display campaigns because we\u2019re utilizing the pay for conversions bid strategy\u201d Morgan said, adding that, in this case, pay for conversions is not like other automated bid strategies<\/a> because it is only available for Display campaigns.<\/p>\n

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