{"id":6660,"date":"2022-01-26T01:49:06","date_gmt":"2022-01-26T01:49:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/google-and-zoominfo-partner-on-bigquery-integration\/"},"modified":"2022-01-26T01:49:06","modified_gmt":"2022-01-26T01:49:06","slug":"google-and-zoominfo-partner-on-bigquery-integration","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/26\/google-and-zoominfo-partner-on-bigquery-integration\/","title":{"rendered":"Google and ZoomInfo partner on BigQuery integration"},"content":{"rendered":"

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Google LLC\u2019s cloud computing unit and ZoomInfo Technologies Inc. today announced a partnership<\/a> that will make ZoomInfo\u2019s business-to-business data available directly from Google\u2019s BigQuery data warehouse.<\/p>\n

The companies said the partnership is the beginning of a series of joint product development projects and integrations that will leverage ZoomInfo\u2019s database.\u00a0ZoomInfo maintains records of more than 106 million companies, 150 million contacts and 129 million email addresses. Its data is primarily used by sales, marketing and recruiting professionals.<\/p>\n

The agreement enables BigQuery users that are also ZoomInfo subscribers to access the data from within the warehouse without going through a copy or load process and to run analytics and machine learning models on ZoomInfo data from within BigQuery. Data from the independent software vendor will also be discoverable through BigQuery\u2019s data discovery feature.<\/p>\n

ZoomInfo is \u201cone of the best ISVs we work with and as we grow in enterprise accounts, the ability to share the information they have as a value-added service is critical,\u201d said Sudhir Hasbe, senior director of product management at Google.<\/p>\n

\u201cWe have quite an overlap of BigQuery customers who are using ZoomInfo data,\u201d said Sneh Kakileti, head of product at ZoomInfo. \u201cWith this partnership they can directly consume that data within their systems of operation and access Google\u2019s other functions like analytics and machine learning.\u201d<\/p>\n

ZoomInfo sees the arrangement as an opportunity to expand beyond its core market, Kakileti said. \u201cWe have doubled down on the data assets we have built up with corporate information, firmographics, technographics, intent buying signals, funding rounds, mergers and acquisitions, key new hires and new product releases,\u201d he said. \u201cCustomer relationship management and marketing automation are still important, but we\u2019re seeing that consolidation of data is powering the full enterprise.\u201d<\/p>\n

The deal isn\u2019t exclusive and Kakileti wouldn\u2019t rule out the possibility of striking similar arrangements with other database and analytics providers. \u201cI\u2019m not saying I would turn away Snowflake,\u201d he said, referring to the popular cloud data warehousing company. ZoomInfo staged one of the largest initial public offerings<\/a> of 2020 and is valued at nearly $19 billion.<\/p>\n

Photo: Nasdaq<\/a><\/h5>\n
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