{"id":66142,"date":"2025-02-16T04:30:35","date_gmt":"2025-02-16T04:30:35","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/02\/16\/how-we-rebuilt-our-website-and-what-you-can-learn-from-it\/"},"modified":"2025-02-16T04:31:34","modified_gmt":"2025-02-16T04:31:34","slug":"how-we-rebuilt-our-website-and-what-you-can-learn-from-it","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/02\/16\/how-we-rebuilt-our-website-and-what-you-can-learn-from-it\/","title":{"rendered":"How We Rebuilt Our Website\u2014And What You Can Learn From It"},"content":{"rendered":"

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\ud83d\ude80 Our new web site is stay! \ud83d\ude80<\/p>\n

If you happen to\u2019ve ever been a part of a web site relaunch, you recognize it\u2019s by no means so simple as making some design updates and swapping out copy. And for us, this was greater than only a refresh\u2014it was a possibility to rethink how we discuss our model, our merchandise, and the way we present up for our prospects.<\/p>\n

So, as a substitute of simply asserting our new website, we\u2019re pulling again the curtain on how we approached it, what we realized, and what we\u2019d do otherwise if we needed to do it yet again.<\/p>\n

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It Wasn\u2019t Only a Migration\u2014It Was a Redefinition<\/h3>\n

Initially, we thought this undertaking was about migrating Terminus.com over to DemandScience.com and making some updates. However as soon as we began working with our Product group, we realized one thing vital:<\/p>\n

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The best way we talked about our merchandise and options at Terminus didn\u2019t totally match how we truly go to market now as DemandScience.<\/p>\n<\/div>\n<\/div>\n

This meant we couldn\u2019t simply copy-paste present pages with minor tweaks\u2014we needed to go deeper. We wanted to rebuild how we structured the positioning, how we informed our story, and the way we helped our viewers discover the precise info rapidly.<\/p>\n

website positioning First: Defending What Was Already Working<\/h3>\n

A giant concern with any web site rebuild? Shedding site visitors.<\/p>\n

To keep away from that, we did an website positioning audit of Terminus.com to determine:<\/p>\n

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Which pages have been bringing within the highest-quality site visitors<\/p>\n<\/div>\n

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What content material was rating effectively for vital key phrases<\/p>\n<\/div>\n

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What completely wanted to be migrated vs. what we might sundown<\/p>\n<\/div>\n<\/div>\n

This helped us prioritize what to maneuver over so we didn\u2019t lose valuable organic visibility<\/a>, whereas additionally making house for brand new content material that higher aligned with our future route.<\/p>\n

New Website, New Construction: Designing for Our Guests (Not Ourselves)<\/h3>\n

Reasonably than tweaking what we already had, we began from scratch with a brand new sitemap and data structure.<\/p>\n

We requested ourselves:<\/p>\n