{"id":6614,"date":"2022-01-25T23:48:04","date_gmt":"2022-01-25T23:48:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/how-to-use-instagram-carousels-to-drive-engagement\/"},"modified":"2022-01-25T23:48:04","modified_gmt":"2022-01-25T23:48:04","slug":"how-to-use-instagram-carousels-to-drive-engagement","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/how-to-use-instagram-carousels-to-drive-engagement\/","title":{"rendered":"How To Use Instagram Carousels to Drive Engagement"},"content":{"rendered":"

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\"How<\/p>\n

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They\u2019ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content.<\/p>\n

While the rule of online marketing is often that content is king, we have to remember that a king cannot rule without his advisors, chief among them being data. And data shows that Instagram carousels<\/a> are currently netting greater engagement in terms of clicks, comments, likes, and saves alike.<\/p>\n

If you have been diligently using social media to market your business online, then leveraging the potential for growth through carousel ads and carousel posts should definitely be on your to-do list for early 2022. Here are a few important tips and pointers.<\/p>\n

What are Instagram Carousels? <\/strong><\/h2>\n

Instagram carousels are album posts that contain as many as ten different slides or cards, either one of which can be an image or a video.<\/p>\n

Instagram has been letting people upload video and image posts in album form for years now, and it seems the data is showing that carousel posts are becoming one of the best ways to drive up engagement around your brand on the app.<\/p>\n

Some key statistics account managers and marketers should know: profiles with less than 10,000 followers<\/strong> have the best engagement when posting more carousels, while the best performing medium for accounts between 10,000 and 100,000 followers<\/strong> was video.<\/p>\n

But for accounts larger than that, at 100,000 and more<\/strong>, things switched back over to favoring carousel engagement \u2013 with an average engagement of 1.40 percent, versus about 1.1 percent on image and video posts<\/a>.<\/p>\n

In other words: carousel posts benefit the smallest and largest accounts the most.<\/p>\n

When posting an Instagram carousel of your own, here are a couple important limitations to keep in mind for feeds<\/strong>:<\/p>\n