{"id":65845,"date":"2025-02-11T21:41:38","date_gmt":"2025-02-11T21:41:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/02\/11\/shopify-shuts-down-yes-online-store-yeezy-com\/"},"modified":"2025-02-11T21:42:36","modified_gmt":"2025-02-11T21:42:36","slug":"shopify-shuts-down-yes-online-store-yeezy-com","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/02\/11\/shopify-shuts-down-yes-online-store-yeezy-com\/","title":{"rendered":"Shopify Shuts Down Ye’s Online Store Yeezy.com"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Yeezy.com, Ye\u2019s ecommerce web site powered by Shopify<\/a>, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item<\/a> on Feb. 10: a white T-shirt emblazoned with a swastika, the image popularized by Nazis and nonetheless utilized by antisemitic and far-right extremist teams. <\/p>\n

The transfer comes after Ye ran a regional Tremendous Bowl advert on Feb. 9 directing viewers to his store. The rapper, beforehand often called Kanye West, legally modified his identify to Ye in 2021.<\/p>\n

\u201cAll retailers are liable for following the foundations of our platform,\u201d a Shopify spokesperson stated in an announcement. \u201cThis service provider didn’t interact in genuine commerce practices and violated our phrases, so we eliminated them from Shopify.\u201d<\/p>\n

\n
\n
\n

\"Kanye
<\/a> <\/div>\n<\/section>\n<\/div><\/div>\n

Shopify didn’t reply to ADWEEK\u2019s query relating to which rule Ye\u2019s store violated. Yeezy.com now directs to a clean web page, with the message: \u201cThis retailer is unavailable.\u201d <\/p>\n

Ye\u2019s advert, which ran for 27 seconds in some markets throughout Tremendous Bowl 59, was a easy\u2014if weird\u2014stripped-down iPhone video. <\/p>\n

Sitting in a dentist\u2019s chair, he tells the digital camera: \u201cWhat\u2019s up guys? I spent all the cash for the business on these new tooth, so, as soon as once more, I needed to shoot it on the iPhone. Um\u2026 um\u2026 go to Yeezy.com.\u201d<\/p>\n

Regional Tremendous Bowl advertisements can price wherever from $50,000 in smaller markets as much as $1.4 million in bigger markets, according to Marketing Brew<\/a>. Ye\u2019s advert ran on no less than three Fox-owned stations, together with KTTV Los Angeles, Variety reported<\/a>\u2014but it surely\u2019s unclear precisely how a lot Ye spent, and Fox didn’t instantly reply to ADWEEK\u2019s request for remark.<\/p>\n

Final yr, Ye additionally ran a regional Tremendous Bowl advert selling his Yeezy model. In his 2024 spot, he seems to be sitting behind a automobile, explaining\u2014much like this yr\u2014that he didn\u2019t have any cash for the advert manufacturing as a result of he\u2019d already spent it. <\/p>\n

<\/p>\n

\u201cSince we spent all the cash on the business spot, we didn\u2019t spend any cash on the business,\u201d he says. \u201cHowever the concept is, I would like you to go to Yeezy.com.\u201d<\/p>\n

Ye has been extensively denounced for a gentle stream of racist and antisemitic rants on social media and through interviews over the past a number of years, with former model companions together with Hole, Balenciaga, Nike, and Adidas<\/a> severing ties with him. <\/p>\n

As soon as often called one of many biggest rappers of all time, the multiplatinum-selling artist beforehand received dozens of awards for his 10 studio albums, together with 24 Grammys.<\/p>\n

In a Feb. 10 put up on X (previously Twitter), the Anti-Defamation League condemned Ye\u2019s Tremendous Bowl stunt, saying there\u2019s \u201cno excuse for this type of conduct.\u201d<\/p>\n

\n

As if we wanted additional proof of Kanye\u2019s antisemitism, he selected to place a single merchandise on the market on his web site \u2013 a t-shirt emblazoned with a swastika. The swastika is the image adopted by Hitler as the first emblem of the Nazis. It galvanized his followers within the twentieth century\u2026 pic.twitter.com\/0TT30Dda9D<\/a><\/p>\n

\u2014 ADL (@ADL) February 10, 2025<\/a><\/p>\n<\/blockquote>\n

Ye\u2019s private account on X now not exists. Ye claims he\u00a0left the platform by choice<\/a><\/strong>. X declined to supply a remark.<\/p>\n<\/div>\n