{"id":6545,"date":"2022-01-25T20:48:21","date_gmt":"2022-01-25T20:48:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/build-on-country-specific-domain-or-use-existing-site\/"},"modified":"2022-01-25T20:48:21","modified_gmt":"2022-01-25T20:48:21","slug":"build-on-country-specific-domain-or-use-existing-site","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/build-on-country-specific-domain-or-use-existing-site\/","title":{"rendered":"Build on Country Specific Domain Or Use Existing Site?"},"content":{"rendered":"

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Google\u2019s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his opinion on this matter and he shares insights on what he feels is the best course of action for SEO.\n<\/p>\n

Use ccTLD for International Sites?<\/h2>\n

A person asked the question about the best way to expand internationally.<\/p>\n

He explained that they have a strong search visibility presence in the United States but that they wanted to expand to other countries.<\/p>\n

Because the main site is so strong there is a perception that the site could give a head start to international versions built within the dot com version of the site, since those versions would not be created on a non-established domain.<\/p>\n

But there are many valid reasons for building new sites on domains that match the countries they are targeted toward.<\/p>\n

These kinds of domains are like the .uk, .de and .jp and are called Country Code Top Level Domains (ccTLD).<\/p>\n

Google\u2019s John Mueller Discussing International SEO<\/h3>\n

\"Google'sThe person asking the question related his situation:<\/strong><\/p>\n

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\u201c\u2026we are starting to build out into Canada and UK. And we are kind of at a crossroads today.<\/p>\n

Should we go ccTLDs or keep it under just the dot com?<\/p>\n

We are a real estate company so our pages are pretty location-specific.<\/p>\n

We\u2019re probably going to end up in about a dozen countries\u2026<\/p>\n

So may thought process is being able to take advantage of being able to target locally in Search Console with the ccTLDs, where I can\u2019t do that with the global dot com.
\u2026So I was just wondering, is there an advantage
of going one way or the other? Or is it easier for Google one way or the other?\u201d<\/p>\n<\/blockquote>\n

Multiple Considerations for International Business Expansion<\/h2>\n

Google\u2019s John Mueller answered with no hesitation that there are multiple considerations and then listed those considerations.<\/p>\n

Mueller answered:<\/strong><\/p>\n

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\u201cI think there are multiple things that come into play.<\/p>\n

One is probably also the aspect of having multiple sites versus having one really strong website\u2026 If you\u2019re talking about a dozen different locations, maybe that\u2019s less of an issue. Maybe that\u2019s something that works out.<\/p>\n

The other thing is with geotargeting, we do use that when we recognize that people are looking for something local.<\/p>\n

So either way that you go, I would try to make sure that we can figure out what geotargeting to use for the website.<\/p>\n

And ccTLDs is super obvious. So that\u2019s I think a good approach.<\/p>\n