{"id":64851,"date":"2025-01-28T07:28:17","date_gmt":"2025-01-28T07:28:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/01\/28\/how-our-events-team-saved-thousands-using-ai-for-inbound-24\/"},"modified":"2025-01-28T07:29:59","modified_gmt":"2025-01-28T07:29:59","slug":"how-our-events-team-saved-thousands-using-ai-for-inbound-24","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/01\/28\/how-our-events-team-saved-thousands-using-ai-for-inbound-24\/","title":{"rendered":"How Our Events Team Saved Thousands using AI for INBOUND ’24"},"content":{"rendered":"

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When HubSpot\u2019s International Occasions Group had its first kickoff planning session for INBOUND 2024, they weren\u2019t certain in regards to the artistic route they\u2019d take.<\/p>\n

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One factor was clear although: Given how large AI has turn out to be in the previous few years, they knew they\u2019d incorporate it in some way.<\/p>\n

I linked with the group to be taught extra in regards to the necessary function AI performed in pre-production \u2013 from creating eye-catching visuals with Midjourney<\/a> to focused agendas with Claude<\/a>.<\/p>\n

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Creating Contemporary Interstitials<\/h2>\n

Previous to INBOUND 2024, the group saved the onsite interstitials fairly constant year-over-year, sticking to static visible imagery and lightweight animation.<\/p>\n

It was time for a change.<\/p>\n

As a substitute of graphics that may disappear into the background, they wished to create interstitals attendees would wish to interact with.<\/p>\n

\u201cThis 12 months, AI has been large, and we bought an intro to Midjourney and the work that Eduardo had been doing with the instrument,\u201d mentioned Sav Aaver<\/a>, former HubSpot manufacturing supervisor who led the collaboration. \u201cWe determined to look into that so as to add extra curiosity to our screens, create a brand new aspect so individuals have one thing to have a look at that sparks dialog, in the event that they’re sitting and ready and dealing between classes.\u201d<\/p>\n

The International Occasions group tapped Eduardo Garcia-Lopez<\/a>, a lead designer on HubSpot\u2019s Visible Design group, to supervise the manufacturing of contemporary interstitials with AI \u2013 leveraging Midjourney<\/a>, Topaz<\/a> and Runway<\/a>.<\/p>\n

They weren\u2019t making an attempt to create one thing web new, he says, however they wished to push their branding.<\/p>\n

\u201cWe didn\u2018t need it to really feel like, \u2018Oh yeah, that is very on the model. It\u2019s precisely what we might count on,\u2019\u201d Garcia-Lopez mentioned. \u201cWe wished to discover, as a result of AI offers us these prospects \u2013 you’ll be able to take it anyplace you need however nonetheless keep the identical fashion of the model.\u201d<\/p>\n

After some brainstorming, they settled on three themes:<\/p>\n