{"id":6478,"date":"2022-01-25T17:55:05","date_gmt":"2022-01-25T17:55:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/googles-core-web-vitals-badge-likely-wont-happen\/"},"modified":"2022-01-25T17:55:05","modified_gmt":"2022-01-25T17:55:05","slug":"googles-core-web-vitals-badge-likely-wont-happen","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/googles-core-web-vitals-badge-likely-wont-happen\/","title":{"rendered":"Google’s Core Web Vitals Badge Likely Won’t Happen"},"content":{"rendered":"

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Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced.<\/p>\n

This is stated by Google\u2019s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 21.<\/p>\n

A question was submitted asking for an update on the Core Web Vitals badge and whether it\u2019s something that will be rolled out in the future.<\/p>\n

It was never 100% confirmed there would be a Core Web Vitals badge in SERPs, but it was an idea Google mentioned on numerous occasions.<\/p>\n

Now it sounds like Google won\u2019t be following through on its idea.<\/p>\n

Read Mueller\u2019s full response in the section below.\n<\/p>\n

No Plans For A Core Web Vitals Badge In Search Results<\/h2>\n

Mueller says he can\u2019t promise a CWV badge will never<\/strong> happen, but chances aren\u2019t good.<\/p>\n

Since the badge hasn\u2019t rolled out yet, and the idea was first proposed over a year ago, the feeling is that it won\u2019t happen.<\/p>\n

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\u201cI can\u2019t promise on what will happen in the future, unfortunately. And since we haven\u2019t done this badge so far, and it\u2019s been like over a year, my feeling is probably it will not happen.<\/p>\n

I don\u2019t know for certain, and it might be that somewhere a team at Google is making this badge happen and will get upset when I say it, but at least so far I haven\u2019t seen anything happening with regards to a badge like this.<\/p>\n

And my feeling is, if we wanted to show a badge in the search results for Core Web Vitals or Page Experience, then probably we would have done that already.\u201d<\/p>\n<\/blockquote>\n

Muller brings up the fact that Core Web Vitals and Page Experience are always evolving.<\/p>\n

The Core Web Vitals metrics, as they are defined today, may include different measurements in the future. It depends what users care about.<\/p>\n

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\u201cThat said, everything around Core Web Vitals and Page Experience is constantly being worked on. And we\u2019re trying to find ways to improve those metrics to include other aspects that might be critical for websites or for users that they care about.<\/p>\n

So I wouldn\u2019t be surprised if any of this changes. And it might be that, at some point, we have metrics that are really useful for users, and which make sense to show more to users, and maybe at that point we\u2019ll have something more visible the search results, or within Chrome, or I don\u2019t know. It\u2019s really hard to say there.\u201d<\/p>\n<\/blockquote>\n

My interpretation of Mueller\u2019s response is that a Core Web Vitals badge in search results isn\u2019t an ideal solution, considering the criteria for earning the badge may change from one year to another.<\/p>\n

If the Core Web Vitals were a set of metrics that would remain the same from year to year then a badge might make more sense, but that\u2019s not the case.<\/p>\n

Hear Mueller\u2019s response in the video below:<\/p>\n