{"id":6459,"date":"2022-01-25T17:06:59","date_gmt":"2022-01-25T17:06:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/how-to-win-b2b-customers-from-your-competitors\/"},"modified":"2022-01-25T17:06:59","modified_gmt":"2022-01-25T17:06:59","slug":"how-to-win-b2b-customers-from-your-competitors","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/how-to-win-b2b-customers-from-your-competitors\/","title":{"rendered":"How to Win B2B Customers From Your Competitors"},"content":{"rendered":"

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At the core of your business, you probably have an enticing value proposition. Perhaps you outperform your competitors in certain services. And you have plenty of raving clients that can vouch for your excellence. <\/p>\n

So the question arises… Why don’t more of your competitors’ clients switch to your business?<\/p>\n

Well, there’s something you might not have considered: barriers that get in the way of switching.<\/p>\n

Prospects have to mentally, physically and<\/em> financially switch over. From a tried-and-true solution… to you. And in many regards you’re a mysterious and unknown entity.<\/p>\n

So, to entice prospects to your business, you need to understand how they engage with the idea<\/em> of switching\u2014what’s really going on in your prospective client’s head. And life. After all, perceptions drive purchases.<\/p>\n

Fortunately, The Rewired Group has innovated a helpful framework<\/a> known as the “Progress Making Forces.”<\/p>\n

We’ll explore the four forces that influence brand-switching.<\/strong> If you want the prospect to say a grinning “Yes!” to you, you should amplify or reduce them accordingly. <\/p>\n

Let’s unpack those forces. <\/p>\n

Winning Competitors’ Customers: Forces That Work in Your Favor<\/h2>\n

1. Pushes away from your competitor<\/h3>\n

Some of your best prospects are the clients who don’t think your rival’s solution is working as well as it could be.<\/p>\n

Opportunities for you:<\/p>\n