{"id":6453,"date":"2022-01-25T16:49:06","date_gmt":"2022-01-25T16:49:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/b2b-tech-marketing-budget-trends-for-2022\/"},"modified":"2022-01-25T16:49:06","modified_gmt":"2022-01-25T16:49:06","slug":"b2b-tech-marketing-budget-trends-for-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/b2b-tech-marketing-budget-trends-for-2022\/","title":{"rendered":"B2B Tech Marketing Budget Trends for 2022"},"content":{"rendered":"

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Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to<\/a> recent research from 93x<\/a>.<\/p>\n

The report<\/a> was based on data from a survey conducted in December 2021 among 91 B2B tech and SaaS marketers from around the world.<\/p>\n

Some 64% of B2B tech marketers say they expect their 2022 marketing budget to increase compared with last year, 32% expect it to stay the same, and only 4% expect it to decrease.<\/p>\n

In 2021, just 34% of B2B tech marketers reported that their marketing budgets increased.<\/p>\n

\"Changes<\/p>\n

Nearly three quarters (74%) of B2B tech marketers say they plan to increase their spend on brand marketing in 2022. Some 14% say they are not sure whether they’ll increase their spend on brand marketing, and 12% say they do not plan to increase their spend.<\/p>\n

\"Brand<\/p>\n

Fully 63% of B2B tech marketers say they expect to use more marketing technology in 2022, 35% say they expect the amount to stay the same, and 2% say they expect to cut back.<\/p>\n

\"B2B<\/p>\n

Some 48% of B2B tech marketers expect attribution and tracking ROI to be one of the biggest challenges they face in 2022.<\/p>\n

\"B2B<\/p>\n

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About the research:<\/strong> The report<\/a> was based on data from a survey conducted in December 2021 among 91 B2B tech and SaaS marketers from around the world.<\/p>\n<\/p><\/div>\n