{"id":6410,"date":"2022-01-25T15:01:04","date_gmt":"2022-01-25T15:01:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/5-key-on-page-optimizations-for-local-seo\/"},"modified":"2022-01-25T15:01:04","modified_gmt":"2022-01-25T15:01:04","slug":"5-key-on-page-optimizations-for-local-seo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/5-key-on-page-optimizations-for-local-seo\/","title":{"rendered":"5 Key On-Page Optimizations For Local SEO"},"content":{"rendered":"

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When most people think of local SEO, they tend to default to their Google Business Profile<\/a>, local citations, and backlinks.<\/p>\n

When trying to capture those \u201cnear me\u201d results, these are definitely beneficial.<\/p>\n

However on-page optimization also plays a significant factor in the signals that are sent to the search engines to influence your local rankings.<\/p>\n

On-page SEO helps you rank higher in organic results and in MapPack results, as well.<\/p>\n

Here are five on-page optimization tips to help boost your local visibility in search.\n<\/p>\n

1. Make Sure Your NAP Is Consistent<\/h2>\n

NAP<\/a> is an acronym for Name, Address, and Phone Number.<\/p>\n

These three simple pieces of information can make or break your local SEO strategy.<\/p>\n

Make sure you have these bits of information displayed prominently on your site. A footer is a great place to house your NAP since it will appear on every page.<\/p>\n

Linking it to your Google Map is even better.<\/p>\n

You can also display your NAP on service area pages and on your contact page in the body.<\/p>\n

Consistency matters. It\u2019s important that this key business information is the same anywhere potential customers find you online \u2013 and anywhere Google may be using it for comparison to ensure its accuracy.<\/p>\n

This helps crawlers and bots to connect the dots between your Google Business Profile, website, and other local citations<\/a> through the web.<\/p>\n

Don\u2019t get lost in minute details such as abbreviations over spelling out street names. It doesn\u2019t really matter as long as you choose one and stick with it.<\/p>\n

2. Spruce Up Your On-page Content<\/h2>\n

Your site content is an opportunity to show both your customers and the search engines that you are the authority in your area for the service you provide.<\/p>\n

Include specific details such as landmarks and street names, in addition to the services you provide in this area. Make it clear why the customer would need your service in that specific area.<\/p>\n

The more you sound like you belong there, the better the user experience for your customer.<\/p>\n

Think as your customer thinks.<\/p>\n

If you were looking for your service near you, what terms would you use?<\/p>\n

Would you include your local metro, city, or even neighborhood?<\/p>\n

The answers to these questions will help you determine the type of content you need and which keywords to include in this content.<\/p>\n

These keywords will help you target both combination searches [dentist in Chicago] and GPS-based searches [dentist] while sitting in Chicago.<\/p>\n

This is where the \u201cnear me\u201d searches come into play.<\/p>\n

Google matches the location of the user (using IP or geolocation) with sites that service the area near the user to provide these search results.<\/p>\n

You can optimize these keywords on overall service pages or on targeted pages created specifically for the service and the targeted service area.<\/p>\n

Using the dentist example, let\u2019s say you offer teeth whitening services throughout the Chicago and Southern Wisconsin areas.<\/p>\n

In addition to your main teeth whitening page, you may have individual pages for teeth whitening in Chicago, Evanston, Milwaukee, and Racine.<\/p>\n

Each of those pages should be hyper-targeted and optimized for that specific location.<\/p>\n

Don\u2019t be shy here; this may be the landing page for many of those location-based searches.<\/p>\n

Really tell your customer why they should trust you enough to click on either the next page or your CTA<\/a>.<\/p>\n

Don\u2019t forget to do your research.<\/p>\n

Customers who live in an area will know the common jargon and things that are native to the area.<\/p>\n

If you come in with half-baked information, they won\u2019t trust that you are authentic and truly care about their local area.<\/p>\n

3. Optimize Header Tags<\/h2>\n

We know that header tags are important<\/a> when it comes to SEO.<\/p>\n

If you haven\u2019t explored this subject yet, be sure to check out this resource on best practices in using header tags<\/a>.<\/p>\n

By creating local-based service pages, you have just created additional real estate to create highly targeted header tags including local-based keywords + your services.<\/p>\n

Having great header tags gives both the visitors to your site and the crawlers a basic idea of the overall structure of the page and what to expect as they read through the content.<\/p>\n

Be careful not to just stuff keywords into the header tags as this will be unnatural to both your visitors and the crawlers.<\/p>\n

Keep it relevant.<\/p>\n

4. Internal Linking<\/h2>\n

Use the power of internal linking<\/a> throughout the site to educate both your customer and the search engines that you are available to serve customers in that local area.<\/p>\n

As you are adding city names to your on-page content, you can use them as an anchor link to the service area pages.<\/p>\n

You can also get a bit creative and create widgets, lists, and blocks that house multiple links to your service areas on top-level pages for a bit of SEO boosts.<\/p>\n

This could be in the form of a \u201cmetro areas we service\u201d block that includes the name of the metro, an image of the area, and a short excerpt.<\/p>\n

The text would then link to the location page.<\/p>\n

\"CreatingScreenshot of AFSRepair.com by author, January 2022.<\/span>