{"id":6391,"date":"2022-01-25T14:07:05","date_gmt":"2022-01-25T14:07:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/why-does-google-not-recognize-my-competitors-links-as-manipulated\/"},"modified":"2022-01-25T14:07:05","modified_gmt":"2022-01-25T14:07:05","slug":"why-does-google-not-recognize-my-competitors-links-as-manipulated","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/why-does-google-not-recognize-my-competitors-links-as-manipulated\/","title":{"rendered":"Why Does Google Not Recognize My Competitor’s Links As Manipulated?"},"content":{"rendered":"

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This week\u2019s Ask An SEO question comes from Arvin from Vancouver, Canada, who wrote:\n<\/p>\n

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\u201cOne of our competitors has gotten tons of backlinks from unrelated posts including forums like that of apache.org (and many other .edu sites, too). Even after updates like Penguin, why are they considered relevant backlinks by Google?\u201d<\/p>\n<\/blockquote>\n

Let me begin by saying, Arvin, that we are a sports-loving family.<\/p>\n

I currently have four kids on seven teams.<\/p>\n

I love the lessons that sports teach my kids.<\/p>\n

And one of the big lessons I work to instill in my kids is never to blame the referees for a loss.<\/p>\n

I\u2019ve never seen any sporting event where, if one of the teams did something better, the referee\u2019s call would never factor into the outcome.<\/p>\n

This lesson translates well to SEO.<\/p>\n

If you know how to play the SEO game, what your competitor \u2013 or even Google and Bing \u2013 does should never be your main concern.<\/p>\n

Focusing on your competitor\u2019s SEO<\/a> instead of improving your own is a frustrating waste of time.<\/p>\n

But, as an SEO, it is important to understand the factors that are affecting the rankings of each keyword.<\/p>\n

Like Anyone Could Ever Know<\/h2>\n

Unless you work at Google, you can never be certain about why one site is ranking over another.<\/p>\n

We can speculate<\/a>.<\/p>\n

We can run sophisticated mathematical models to try to understand the algorithm.<\/p>\n

But the bottom line is we can\u2019t ever know for sure.<\/p>\n

In fact, I\u2019m not even sure the folks that work at Google could unequivocally tell you why one site ranks over another.<\/p>\n

The algorithm is so complex that no one person could ever decipher it completely.<\/p>\n

How Do You Know The Links Are Relevant?<\/h2>\n

There is no way to know if the links that your competitor has built are being counted by Google.<\/p>\n

Google knows a lot more than our tools tell us it knows.<\/p>\n

None of the many backlink analysis<\/a> tools available on the market today can tell you if Google is counting a link or isn\u2019t.<\/p>\n

These tools use data gleaned from their own analysis to determine if a link is relevant or if it is toxic.<\/p>\n

Your competitor could be spinning their wheels and wasting a ton of money buying links<\/a> that do absolutely nothing for their SEO.<\/p>\n

Meanwhile, one piece of content or simple link from a strategic site could be boosting the site\u2019s rankings.<\/p>\n

Concentrate On Your Competitor\u2019s Strengths<\/h2>\n

When you look at the \u201cbad\u201d things your competitors are doing, you may miss a tactic that could put you over the top for that keyword you just can\u2019t get to rank.<\/p>\n

Instead of looking at all the things you think they are getting away with, look at what they are doing that is legitimate that you aren\u2019t doing.<\/p>\n

Frequently, when a prospect comes to me screaming about the travesty of an \u201cinferior\u201d company is ranking above them, the real reason for the ranking usually has nothing to do with the perceived injustice.<\/p>\n

But usually when we find the real reason \u2013 or at least what I think is the real reason \u2013 we uncover a technique that this prospect should double down on.<\/p>\n

It could be that your competitor has more robust content around a specific subject.<\/p>\n

It could be that your competitor is utilizing technical SEO techniques better than you are.<\/p>\n

It could be a thousand things.<\/p>\n

Bottom line \u2013 when doing competitive analysis<\/a>, concentrate on discovering things your competitors are doing better than you are.<\/p>\n

Look for techniques you can modify for your own use rather than concentrating on how your client is cheating.<\/p>\n

Especially if you don\u2019t plan to cheat yourself.<\/p>\n

And I recommend you don\u2019t.<\/p>\n

More resources:\u00a0<\/strong><\/p>\n\n

Ask an SEO<\/strong>\u00a0is a\u00a0weekly\u00a0SEO advice\u00a0column written by some of the industry\u2019s top\u00a0SEO experts, who have been hand-picked by Search Engine Journal. Got a question about\u00a0SEO?\u00a0Fill out our form<\/a>. You might see your answer in the next #AskanSEO post!<\/em><\/p>\n

Featured image: VectorMine\/Shutterstock<\/em><\/p>\n<\/div>\n