{"id":6381,"date":"2022-01-25T13:43:04","date_gmt":"2022-01-25T13:43:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/64-of-marketers-expect-customers-to-become-more-demanding-in-2022\/"},"modified":"2022-01-25T13:43:04","modified_gmt":"2022-01-25T13:43:04","slug":"64-of-marketers-expect-customers-to-become-more-demanding-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/64-of-marketers-expect-customers-to-become-more-demanding-in-2022\/","title":{"rendered":"64% of Marketers Expect Customers to Become More Demanding in 2022"},"content":{"rendered":"

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As marketers continue to focus on providing a unique, memorable customer experience, new research suggests that they anticipate customer expectations to rise in the coming months.<\/p>\n

In collaboration with Demand Metric, Mitto recently published<\/a> \u201cThe State of the Customer Experience\u201d report, and statistics indicated that 64% of marketers believe that customers will become more demanding in 2022. About 32% of respondents said they think customer demands will at least remain the same, while only 4% foresee their customers becoming less demanding.<\/p>\n

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As a result, more marketers appear to be gearing up to increase their investment in the customer experience \u2014 especially those who leverage an omnichannel strategy. Approximately 71% of marketers with a complete omnichannel strategy intend to increase their investment in the customer experience this year, while 24% plan to at least sustain it.<\/p>\n

Marketing Content for the Customer Experience<\/h2>\n

Customer behaviors are continuing to evolve, and as a result, previous research indicates that marketers are pivoting to adapt, particularly when it comes to content.<\/p>\n

Acquia conducted<\/a> its \u201cCustomer Experience Trends Report,\u201d and data suggested that 49% of marketers have begun to develop more content for customer engagement to adapt to new behaviors. Additionally, 52% stated that their organization has made it a priority to maintain brand consistency for customers.<\/p>\n

About 55% of marketers have adopted a digital experience platform to manage their content marketing<\/a>, as well as customer data. This has helped them deliver a consistent, personalized customer experience.<\/p>\n<\/p><\/div>\n