{"id":6332,"date":"2022-01-25T11:37:05","date_gmt":"2022-01-25T11:37:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/how-advertising-pr-and-marketing-create-roi\/"},"modified":"2022-01-25T11:37:05","modified_gmt":"2022-01-25T11:37:05","slug":"how-advertising-pr-and-marketing-create-roi","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/how-advertising-pr-and-marketing-create-roi\/","title":{"rendered":"How Advertising, PR and Marketing Create ROI"},"content":{"rendered":"

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Liquid Death<\/a>, a provocative canned water company, took a huge gamble on its branding, and it\u2019s paying off. Now they\u2019re using advertising, public relations and marketing to amplify growth.<\/p>\n

For those of you who have not heard of Liquid Death, the idea is to \u201ckill your thirst\u201d and rid the world of plastic bottles by drinking your still or sparkling water out of an aluminum can.<\/p>\n

There was certainly a potential that the brand would be off putting, but it has actually garnered a devoted audience, currently boasting nearly 700k followers on Instagram and 1.2M on TikTok today.<\/p>\n

How did they do it? By having a good idea, of course, then taking a wonderfully unique approach to advertising, PR and marketing.<\/p>\n

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Advertising, PR and Marketing: Breaking Down the Trifecta<\/h2>\n

Bold ads? Absolutely. With headlines like \u201cDeath to Plastic\u201d and \u201cMurder Your Thirst\u201d, these ads are attention-grabbing and unfortgettable<\/em><\/strong>.<\/p>\n

They even partnered with Amazon\u2019s The Boys<\/em> star “The Deep” for a video ad, which has gotten exorbitant amounts of attention on YouTube for its jarring nature (we warned you):<\/p>\n

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