{"id":6264,"date":"2022-01-25T08:08:06","date_gmt":"2022-01-25T08:08:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/key-trends-opportunities-in-search\/"},"modified":"2022-01-25T08:08:06","modified_gmt":"2022-01-25T08:08:06","slug":"key-trends-opportunities-in-search","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/key-trends-opportunities-in-search\/","title":{"rendered":"Key Trends & Opportunities In Search"},"content":{"rendered":"

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Optimizing your site and webpages for search is complex enough without the additional regulatory concerns and other challenges inherent to the financial industry.<\/p>\n

Digital governance, consumer privacy and trust, information accuracy, and the rapid pace of innovation in the sector are among the going concerns for financial brands.<\/p>\n

Whether you\u2019re in insurance, banking, wealth management, mortgages, fintech, or another facet of the financial services industry, there are some additional issues to work into your SEO strategy (on top of general SEO best practices<\/a>).<\/p>\n

In this article, we\u2019ll take a look at some of the key trends that leaders in marketing and SEO need to keep an eye on in the months and years ahead.<\/p>\n

You\u2019ll also find proven tips throughout to help improve the efficacy of your efforts to rank higher in search, convert more searchers to customers, and protect your brand while enhancing your online visibility in search.<\/p>\n

1. Digital Transformation Is Driving Evolving Customer Needs<\/h2>\n

Even prior to the onset of the pandemic, Adobe\u2019s 2021 Digital Trends: Financial Services & Insurance in Focus<\/em> report found that 54%<\/a> of financial services and insurance firms surveyed had reported unusual growth in digital\/mobile visitors in the six months prior to that early 2021 survey.<\/p>\n

Then COVID-19 changed everything.<\/p>\n

Customers\u2019 informational needs and the ways in which appointments, consultations, transactions, and contracts were handled changed almost overnight as much of the world went into lockdown.<\/p>\n

Fintech and the promise of decentralized finance via cryptocurrencies had already shaken up antiquated, paper-based legacy systems and the pandemic accelerated the pace of change by years.<\/p>\n

Adobe\u2019s survey also found that 61%<\/a> of retail banks said legacy systems were a top challenge holding their marketing and customer experience organizations back (followed by workflow issues for 44% and a lack of digital skills\/capabilities for 42%).<\/p>\n

\"WhatScreenshot from Econsultancy, January 2022.<\/span>