{"id":6231,"date":"2022-01-25T04:16:05","date_gmt":"2022-01-25T04:16:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/cloud-technology-investment-trends-what-buyers-truly-need-from-the-cloud\/"},"modified":"2022-01-25T04:16:05","modified_gmt":"2022-01-25T04:16:05","slug":"cloud-technology-investment-trends-what-buyers-truly-need-from-the-cloud","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/cloud-technology-investment-trends-what-buyers-truly-need-from-the-cloud\/","title":{"rendered":"Cloud Technology Investment Trends: What Buyers Truly Need From the Cloud"},"content":{"rendered":"

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One of the things we often hear from prospects and clients is that they wish they had a better idea of what their own audience, prospects, and customers were really thinking when they requested a piece of content.\u00a0\u00a0<\/span><\/p>\n

For example, our client wanted to better understand where their prospects were in their overall buying journey and what pain points they were experiencing. Said another way, they were attempting to identify their potential buyer\u2019s intent.<\/span><\/p>\n

Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. Such intent data is helpful in understanding extremely top-of-funnel behavior but lacks the discrete context and depth of learnings that buyer-level intent data can deliver. Buyer-level, and fully permissioned, intent data builds on those fundamentals and delivers invaluable directly provided by buyers as they consume content specific to their various business and technical challenges.\u00a0<\/span><\/p>\n

Fortunately, this is something that NetLine now has greater visibility into.\u00a0<\/span><\/p>\n

The Challenge<\/b><\/h3>\n

As shared in a <\/span>recent blog<\/span><\/a>, businesses across the globe are being forced to accelerate digital business transformation plans by at least five years through 2024 to survive in a post-COVID-19 world. This shift involves a permanently higher adoption of remote work and digital touchpoints for customers and employees alike.<\/span><\/p>\n

Meeting the needs of this transformation requires a modern hybrid cloud solution that unifies infrastructure and frees data to move where it needs to be, allowing a data-centric business to adapt and change direction quickly in the name of gaining a competitive advantage.<\/span><\/p>\n

But making a decision on cloud technology investment can be challenging. Factor in the number of technology options being added every week and IT decision-makers are left wondering if they\u2019ve made the right decisions.\u00a0<\/span><\/p>\n

The Goal<\/b><\/h3>\n

Identify and understand how leading IT decision-makers are attempting to simplify their cloud management landscape and progress through their cloud journey.\u00a0<\/span><\/p>\n

Such observations should exclusively be captured via first-party interactions with IT buyers as they voluntarily registered and consumed related content.\u00a0<\/span><\/p>\n

How This Data Was Captured<\/b><\/h3>\n

By tapping into dramatic scale beyond the limitations of their own content, our customer leveraged NetLine\u2019s <\/span>Intent Discovery<\/span><\/a> product to secure first-party sourced intent-rich data squarely aimed at accelerating sales outcomes. Empowered by NetLine\u2019s <\/span>entire <\/span><\/i>content <\/span>universe, the client put to good use all 12,000+ assets, billions of data points, and the 35,925,120 different ways of filtering buyers actively performing research.<\/span><\/p>\n

Unlike traditional intent data, Buyer-Level intent Discovery helps you better understand the challenges, priorities, and purchase timeline of your ideal targets. Nothing is hidden behind obfuscated datasets and\/or black box proprietary scores.\u00a0<\/span><\/p>\n

Perhaps most importantly, Intent Discovery acts as an always-on monitor of all B2B content consumption behavior as professionals are actively researching content specific to their challenges. Monitoring activity is then mined on a real-time basis and intercepted once a buyer has met or exceeded each element required to define intent\u2014capturing custom, intent-rich, customer-specific insights directly from the prospect.<\/span><\/p>\n

The Questions<\/b><\/h3>\n

To answer the questions, we engaged 400+ senior-level IT decision-makers to assess their experiences and cloud management aspirations.<\/span><\/p>\n

These data results are the responses from their unique feedback.<\/span><\/p>\n

1. What are you most interested in accomplishing in your cloud journey?<\/b><\/h4>\n

\"\"<\/a>While many professionals were merely doing their research on the specifics of cloud management\u201446% of Senior decision-makers shared that they were just roaming for information when answering what they were looking to accomplish in their cloud journey\u2014there were plenty of insights to be extracted.\u00a0<\/span><\/p>\n

For instance:<\/span>
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