{"id":6210,"date":"2022-01-25T01:53:06","date_gmt":"2022-01-25T01:53:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/apple-tv-gains-market-share-in-the-united-states-while-netflix-loses-it\/"},"modified":"2022-01-25T01:53:06","modified_gmt":"2022-01-25T01:53:06","slug":"apple-tv-gains-market-share-in-the-united-states-while-netflix-loses-it","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/apple-tv-gains-market-share-in-the-united-states-while-netflix-loses-it\/","title":{"rendered":"Apple TV+ gains market share in the United States while Netflix loses it"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Apple TV+ is gaining but it has a long way to go before it catches the big streaming services.<\/p>\n

As reported by JustWatch (via 9to5Mac<\/a>), Apple TV+ has gained one percent market share in the United States in the fourth quarter of 2021. That has resulted in a total of a two percent market share gain over the course of last year. The streaming service now commands 5% of the streaming service market in the country.<\/p>\n

While it is good news to see that Apple TV+<\/a> is gaining a foothold in a saturated market, it still has a long way to go to catch the big services. HBO Max, which is in fifth place and just ahead of Apple’s streaming service, currently has a 12% market share.<\/p>\n

\n

For comparison, HBO Max has 12% of the streaming share in the United States, while Hulu and Disney+ (both owned by Disney) dominate 13% market share each. Amazon Prime Video comes in second with 19% share. Unsurprisingly, Netflix remains in first place with 25% \u2013 although the number of subscribers dropped by 2% compared to the previous quarter.<\/p>\n<\/blockquote>\n<\/div>\n

\n

While a 2% gain might not seem like much, it comes as the big two, Netflix and Amazon Prime Video, have lost market share.<\/p>\n

\n

In 2021, the SVOD market saw extreme growth in competition. Apple TV+ ended the year on its highest market share to date, and added 2% throughout the year. Netflix and Prime Video continually lost market share as other platforms such as HBO Max, Paramount+, and Discovery+ gained momentum. Adding +5%, HBO Max had the most successful year in 2021.<\/p>\n<\/blockquote>\n

Apple TV+ is available for $4.99 per month which is now four times cheaper in the United States when compared to Netflix’s similar-quality tier. The service is also available as part of any of the Apple One<\/a> subscription bundles.<\/p>\n<\/div>\n

\n
\n

Exclusive content<\/h3>\n


\n\"TV+

Apple TV+<\/h4>\n

100% exclusive content for the price of a cup of coffee.<\/p>\n

\n

With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

\nWe may earn a commission for purchases using our links. Learn more<\/a>.\n<\/p>\n<\/div>\n<\/div>\n