{"id":6190,"date":"2022-01-25T00:54:08","date_gmt":"2022-01-25T00:54:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/the-problem-with-video-prospecting\/"},"modified":"2022-01-25T00:54:08","modified_gmt":"2022-01-25T00:54:08","slug":"the-problem-with-video-prospecting","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/25\/the-problem-with-video-prospecting\/","title":{"rendered":"The Problem with Video Prospecting"},"content":{"rendered":"

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Video messaging<\/strong> hasn\u2019t moved as quickly in terms of being normalized as I\u2019d expected when I joined BombBomb<\/a> more than a decade ago. This, despite the fact that though it\u2019s dramatically improving communication throughout the entire CX and EX to foster healthy, long-term relationships for those who adopt it.<\/p>\n

Pretty much everyone working in a professional capacity would benefit from mixing some video messages in with their emails, text messages, phone calls, video calls, in-person meetings, and other forms of connecting and communicating.<\/p>\n

From my perspective, there are three reasons why video email and video messages have not been adopted as widely or as well as it should:<\/p>\n

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  1. Too many people have a myopic view of what video messaging can do.<\/em><\/li>\n
  2. Too many people feel like the change in behavior isn\u2019t worth the effort.<\/em><\/li>\n
  3. Too many people judge themselves on video with unreasonable harshness.<\/em><\/li>\n<\/ol>\n

    Specific to the first point, many people are confusing video prospecting as<\/em> video messaging. Too many people adapt the same stale and weak prospecting practices they\u2019ve been using \u2014 without considering their recipient at all. They put it in a video and expect it to work magic. They\u2019re disappointed at the results, their recipients don\u2019t like what they\u2019re experiencing, and people on both sides are left feeling like video messaging isn\u2019t working. <\/p>\n

    Instead, the lessons should be: video messaging is so much bigger than video prospcting and even video can\u2019t save bad prospecting.<\/p>\n

    This is why human-centered communication<\/a> is so important.<\/p>\n

    Because let\u2019s face it \u2014 if you\u2019re seeking time and attention without providing a return on your prospects\u2019s time and attention, if you\u2019re recording videos without demonstrating authenticity and vulnerability, if you\u2019re focused on how what you\u2019re sending benefits you instead of the person on the other side, you\u2019re essentially training them to ignore, block, or delete you. And all of this renders video relatively ineffective.<\/p>\n

    I\u2019m Ethan Beute<\/strong><\/a>, Chief Evangelist at\u00a0BombBomb<\/a>, host of\u00a0The Customer Experience Podcast<\/a>, and coauthor of two books on video email and video messaging, Rehumanize Your Business<\/em><\/a> and the Wall Street Journal<\/em> bestseller Human-Centered Communication<\/em><\/a>. <\/p>\n

    Listen in today to learn about why bad video prospecting has become an indictment on video messaging overall, the reasons why can feel challenging, and what you can do about it.<\/p>\n

    Join me as I discuss:<\/p>\n

    \u2022<\/strong><\/span> Why video is still considered a new communication medium
    \u2022<\/strong><\/span> How video addresses the emotional impoverishment of other digital communication
    \u2022<\/strong><\/span> Why video prospecting fails
    \u2022<\/strong><\/span> How leaders\u2019 change management prejudices hold back their teams
    \u2022<\/strong><\/span> Why human vulnerability is uniquely tied to video<\/p>\n

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    Listen to Episode 181 and all the other conversations on The Customer Experience Podcast<\/strong><\/a><\/strong> in your preferred podcast player \u2026<\/p>\n

    When you go to listen, please make one additional click to rate the show (or even take a minute to leave a review). Thanks \u2013 it\u2019s very helpful!<\/p>\n

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    We also embed the full conversation and make it searchable right here in these blog posts<\/a>. The recording for this episode is right here \u2026<\/p>\n

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    Links Related to This Conversation:<\/h2>\n

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    Other Episodes You\u2019ll Enjoy:<\/h2>\n

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    The Human-Centered Communication Series<\/h2>\n