{"id":61837,"date":"2024-12-12T20:52:07","date_gmt":"2024-12-12T20:52:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2024\/12\/12\/ai-powered-martech-news-and-releases-december-12\/"},"modified":"2024-12-12T20:54:15","modified_gmt":"2024-12-12T20:54:15","slug":"ai-powered-martech-news-and-releases-december-12","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2024\/12\/12\/ai-powered-martech-news-and-releases-december-12\/","title":{"rendered":"AI-powered martech news and releases: December 12"},"content":{"rendered":"

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It\u2019s starting to look rather a lot like an AI Christmas for U.Ok. entrepreneurs. Fifty-five p.c of them are utilizing the expertise to plan and refine their seasonal campaigns, in response to a research by Optimizely. Moreover, 47% say they may use it for this subsequent 12 months. Additionally, 43% are utilizing AI to personalize their Christmas campaigns.<\/p>\n

An Adobe study<\/a> finds 63% of U.S. entrepreneurs have built-in AI into their workflows. About the identical quantity (62%) say content material manufacturing quantity has elevated over the previous 12 months. Entrepreneurs utilizing AI for content material creation save 114 minutes weekly \u2014 that provides as much as 98 hours yearly.<\/p>\n

There\u2019s an enormous generational divide about utilizing AI for buyer engagement: Solely 56% of managers aged 18-24 price AI as \u201cessential\u201d in buyer engagement methods, in comparison with 72% of these aged 35-44 or 55+, in response to a study by Apply Digital.<\/a><\/p>\n

Now, right here\u2019s this week\u2019s roundup of AI-powered martech releases:<\/p>\n