{"id":6141,"date":"2022-01-24T22:18:05","date_gmt":"2022-01-24T22:18:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/google-tests-favicons-in-text-ads\/"},"modified":"2022-01-24T22:18:05","modified_gmt":"2022-01-24T22:18:05","slug":"google-tests-favicons-in-text-ads","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/google-tests-favicons-in-text-ads\/","title":{"rendered":"Google tests favicons in text ads"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Google has confirmed that the company is running a small experiment that adds favicons beside the URL in text ads.<\/p>\n<p>Darcy Burk, founder and CEO, Burk Digital Factory, wondered if what he was seeing was new. Here\u2019s the screenshot he shared on Twitter of what he spotted on a Google search results page.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"449\" height=\"600\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"A screenshot of an Uber Eats Google Ad with favicon.\" class=\"wp-image-379134\" data-lazy-data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-449x600.jpg 449w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-253x338.jpg 253w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-85x113.jpg 85w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-768x1027.jpg 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-1149x1536.jpg 1149w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-600x800.jpg 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad.jpg 1241w\" data-lazy-data-sizes=\"(max-width: 449px) 100vw, 449px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-449x600.jpg\"\/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"449\" height=\"600\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-449x600.jpg\" alt=\"A screenshot of an Uber Eats Google Ad with favicon.\" class=\"wp-image-379134\" data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-449x600.jpg 449w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-253x338.jpg 253w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-85x113.jpg 85w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-768x1027.jpg 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-1149x1536.jpg 1149w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad-600x800.jpg 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/uber-eats-favicon-google-ad.jpg 1241w\" data-sizes=\"auto, (max-width: 449px) 100vw, 449px\"\/><\/noscript><figcaption><em>Screenshot of Uber Eats Google Ad with favicon.<\/em><\/figcaption><\/figure>\n<\/div>\n<p>At first glance, it looks like a pizza emoji. Even though emojis are listed as \u201cinvalided or unsupported characters,\u201d according to <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6021546?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s Advertising policy help doc<\/a>, they have been <a href=\"https:\/\/www.seroundtable.com\/google-ads-emojis-display-url-28814.html\" target=\"_blank\" rel=\"noreferrer noopener\">spotted numerous times in ad URLs<\/a> in recent years.<\/p>\n<p>How did Uber Eats, an online food ordering and delivery platform, manage to get that pizza emoji in its Google Ad? Especially considering that the ad directly below has a generic favicon?<\/p>\n<p>Well, now we know. Because Burk received a <a href=\"https:\/\/twitter.com\/adsliaison\/status\/1485711915133329409\" target=\"_blank\" rel=\"noreferrer noopener\">reply<\/a> from Ginny Marvin, Google\u2019s ads product liaison. And it isn\u2019t an emoji \u2014 it\u2019s a favicon.<\/p>\n<p>Marvin confirmed what Burk tweeted about is part of a small, ongoing test for advertisers. According to Marvin:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThis is part of a series of small experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query.\u201d<\/p>\n<p><cite><a href=\"https:\/\/twitter.com\/adsliaison\/status\/1485711915133329409\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/cite><\/p><\/blockquote>\n<p><strong>Why we care.<\/strong> As Marvin noted, this is an interesting use of a visual element to catch the eye of searchers. This is one to watch to see if it becomes available to more, or even all, Google Ads advertisers in the future.<\/p>\n<hr\/>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12 sel-new-articles mb1\">\n<h3>New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- GPT AdSlot 7 for Ad unit 'SEL_End-of-Story' ### Size: [[800,440],[800,260]] --><\/p>\n<p><!-- End AdSlot 7 --><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\"\/><noscript><img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\"\/><\/noscript>\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tDanny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land\u2019s roster of subject-matter experts. He also helps program our conference series, SMX \u2013 Search Marketing Expo.<\/p>\n<p>Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/google-ads-test-favicons-url-379121\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has confirmed that the company is running a small experiment that adds favicons beside the URL in text ads. Darcy Burk, founder and CEO,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google tests favicons in text ads - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/google-tests-favicons-in-text-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-24T22:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/google-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Google tests favicons in text ads\",\"datePublished\":\"2022-01-24T22:18:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/google-ads.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/\",\"name\":\"Google tests favicons in text ads - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/01\\\/24\\\/google-tests-favicons-in-text-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/google-ads.jpg\",\"datePublished\":\"2022-01-24T22:18:05+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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