{"id":6078,"date":"2022-01-24T19:32:04","date_gmt":"2022-01-24T19:32:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/cristy-garcia-on-the-missing-piece-in-driving-pipeline-growth\/"},"modified":"2022-01-24T19:32:04","modified_gmt":"2022-01-24T19:32:04","slug":"cristy-garcia-on-the-missing-piece-in-driving-pipeline-growth","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/cristy-garcia-on-the-missing-piece-in-driving-pipeline-growth\/","title":{"rendered":"Cristy Garcia on the Missing Piece in Driving Pipeline Growth"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><em>Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth!<\/em><\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/anchor.fm\/radicallytransparent\/embed\/episodes\/Cristy-Garcia-on-the-Missing-Piece-in-Driving-Pipeline-Growth-e1cg6ri\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em><span style=\"font-weight: 400;\">\u25ba\u00a0<\/span>Or catch us on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/cristy-garcia-on-the-missing-piece-in-driving\/id1494931430?i=1000547758413\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/3puIJIeF1EDbhCgmr3XTGG\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, or <a href=\"https:\/\/youtu.be\/SrJefYQIcMs\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Cristy Garcia on the Missing Piece in Driving Pipeline Growth\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/SrJefYQIcMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em><span style=\"font-weight: 400;\">\u25ba Subscribe to Our Channel <a href=\"https:\/\/www.youtube.com\/c\/oktopost\" target=\"_blank\" rel=\"noopener\">Here.<\/a><\/span><\/em><\/p>\n<p><em>Want to hear more from renowned marketing leaders? Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/podcast\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n<h2>Episode Summary<\/h2>\n<p>Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost\u2019s Radically Transparent with host Jennifer Gutman. They cover the different ways to measure marketing, which are different than sales (much to everyone\u2019s demise!) and why marketers need to be armed with data to get budgets, speak the same language as the rest of the organization, hire talented new team members and accurately explain the way marketing works. Cristy also answers why creativity is the missing piece to accelerating pipeline growth and why she relies on \u201cfeedback loops\u201d with sales to fuel her marketing strategy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12036\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-16.05.20-255x257.png\" alt=\"\" width=\"255\" height=\"257\" data-srcset=\"https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-16.05.20-255x257.png 255w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-16.05.20-355x357.png 355w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-16.05.20-100x100.png 100w, https:\/\/cdn-www.oktopost.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-12-at-16.05.20.png 618w\" data-sizes=\"auto, (max-width: 255px) 100vw, 255px\"\/><\/p>\n<h2>Meet Cristy Garcia<\/h2>\n<p>Named one of 19 most important marketing executives by Business Insider, <a href=\"https:\/\/www.linkedin.com\/in\/cristinaebert\/\" target=\"_blank\" rel=\"noopener\">Cristy Garcia<\/a> is currently servicing as the Vice President of Marketing at <a href=\"https:\/\/www.linkedin.com\/company\/impactdotcom\/\" target=\"_blank\" rel=\"noopener\">impact.com<\/a>. Proactive, energetic, creative, and an analytical marketing leader and mentor with 15+ years of global B2B marketing experience, Cristy is driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns.<\/p>\n<h2>Stay in the Loop<\/h2>\n<p>Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host <a href=\"https:\/\/www.linkedin.com\/in\/jennifergutman\/\" target=\"_blank\" rel=\"noopener\">Jennifer Gutman<\/a> and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.<\/p>\n<p>Each episode shines a light on the inner workings of B2B leadership\u2013 including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today\u2019s most interesting marketers.<\/p>\n<p>Quickly becoming one of <a href=\"https:\/\/www.linkedin.com\/company\/oktopost\" target=\"_blank\" rel=\"noopener\">Oktopost<\/a>\u2019s most popular original podcast shows on the internet, new episodes air every Thursday on <strong>Radically Transparent<\/strong>, a podcast channel, built for marketers, by marketers.<\/p>\n<p>Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/podcast\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Like What You Heard?<\/h2>\n<p>Help us get the word out! Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Click on the podcast subscription and scroll down to Ratings &amp; Reviews to give it a star rating.<\/p>\n<p>It\u2019ll take you less than a minute and it\u2019ll help us spread the word about Radically Transparent.<\/p>\n<p>Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today:<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/cristy-garcia-pipeline-growth\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! \u25ba\u00a0Or catch us on Apple Podcasts, Spotify, or YouTube. \u25ba Subscribe to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cristy Garcia on the Missing Piece in Driving Pipeline Growth - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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